Toy
Morcube

Toy for Yino Studio

Like a blank canvas for creativity and imagination, Morcube offers infinite ways to craft and build practical structures that people can put to use in the real world. There is no limit to what can be made with Morcube, and that’s what makes it fun. It stimulates creative thinking, enhances problem-solving skills, and even tests your engineering capabilities. Every cube is crafted from all-natural timber and uses an age-old mortise and tenon joinery to connect the puzzle pieces together. Masterfully-crafted Morcube is an engaging puzzle game for everyone that lasts for generations.

Ying Cui 2023 Professional Iron Press Kit № 144663

Download Press Kit № 144663

Download Press Kit № 144663 Toy for Yino Studio by Ying Cui to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Morcube by Ying Cui
Morcube by Ying Cui

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Toy by Ying Cui
Toy by Ying Cui

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Ying Cui Morcube
Ying Cui Morcube

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Ying Cui Toy
Ying Cui Toy

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Ying Cui Designer Portrait Photo
Ying Cui Designer Portrait Photo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Morcube Toy Press Releases

For Morcube, find press releases in a variety of languages: English.


Press Kit
Morcube Toy Media Articles

Our Morcube articles are prepped and available in these languages: Indonesian, Italian, Dutch, German, French, Portuguese, Korean, Hindi, Japanese, Russian, Spanish, Chinese (Mandarin), Turkish, Arabic (Standard) and English, ready for your use.


Unique Properties

Morcube is a versatile toy that allows users the opportunity of exploring their creativity with challenges on every level. It is like a blank canvas with infinite possibilities. With the special locking mechanism, it also provides an intellectual challenge for puzzle lovers. Morcube is 100% made of wood with natural finish. The smooth feel of these precision-cut pieces make it a joy to play with. Moreover, the high quality of maple wood and craftsmanship ensure that it lasts for years.

Tags

Toy, Wooden Toy, Toy Block, Brain Teaser, Modular Toy, Mortise and Tenon, 3D Toy, Architectual Toy, Creative Tool

Production Technology

Each cube consists of 5 wooden parts that are fixed together with traditional mortise and tenon without applying glue. The slots in the tenon retain certain elasticity, ensuring the cubes perform well for both structural requirements and user experience. A 45-degree bevel on each side of the tenon guarantees smooth sliding movement. The components of each cube are precisely manufactured by customized machines with a final touch by hand. The cube is the work where craftsmanship meets engineering.

Design Challenge

As we know wood is very challenging to be processed with high precision, and it is a live material that changes everyday with humidity. In spite of that, we insist on using wood as the material to create a toy that can be passed from generation to generation due to its natural feeling and for the purpose of being sustainable for people and environment. After many testing and structural adjustments, our product finally achieved the effect that we expect it to be.

Project Duration

The project started in Augest 2021 in Shanghai and now we are still looking for manufacturers and e-commerce platforms to sell our products.

Operation Flow

Each morcube is connected by dovetail mortise and tenon. To connect, align a tenon with a mortise and slide in; to disassemble, you can either slide it out or simply pull them apart. The tenons are designed with specific level of friction and elasticity that they wouldn’t break when being twitched out. It even creates satisfying sound and interaction that people can’t stop playing it. Thanks to the sliding system, it allows more design figurations to build while appreciating traditional craft.

Inspiration

It is always been my passion to create interactive tools that nurture creativity, emotions and sense of sustainability. Morcube, unlike ordinary wooden stacking blocks, has joinery structure inspired by traditional mortise and tenon in wood crafts that makes many more shapes, structures and functions possible. Regarding to the material, I believe that wood is safe and friendly to people, and its appearance will never be out of date whether for children or adults.

Project Overview

Morcube Toy has been a Iron winner in the Toys, Games and Hobby Products Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Ying Cui.

Ying Cui Designer Portrait Photo Award Logo
Iron Recognition

Ying Cui was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Morcube Toy.

DesignPRWire
Ying Cui Press Releases

Access a rich repository of press releases on Ying Cui, offered to press and media professionals for unrestricted use in their stories. Press members can now immediately access 1 press releases.


Morcube: A Versatile Wooden Toy for Creative Minds

Ying Cui Unveils Morcube, a Unique Wooden Toy Designed to Inspire Creativity and Problem-Solving Skills


Ying Cui Designer Portrait Photo
Ying Cui Newsroom

Ying Cui Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 144663. Dive into Ying Cui's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. This is Press Kit / Media Showcase 144663 featuring the Morcube. For more in-depth materials, see Newsroom 312804.

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