Toy
Morcube

Toy for Yino Studio

Like a blank canvas for creativity and imagination, Morcube offers infinite ways to craft and build practical structures that people can put to use in the real world. There is no limit to what can be made with Morcube, and that’s what makes it fun. It stimulates creative thinking, enhances problem-solving skills, and even tests your engineering capabilities. Every cube is crafted from all-natural timber and uses an age-old mortise and tenon joinery to connect the puzzle pieces together. Masterfully-crafted Morcube is an engaging puzzle game for everyone that lasts for generations.

Ying Cui 2023 Professional Iron Press Kit № 144663

Download Press Kit № 144663

Download Press Kit № 144663 Toy for Yino Studio by Ying Cui to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Morcube by Ying Cui
Morcube by Ying Cui

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

Toy by Ying Cui
Toy by Ying Cui

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Ying Cui Morcube
Ying Cui Morcube

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Ying Cui Toy
Ying Cui Toy

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Ying Cui Designer Portrait Photo
Ying Cui Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

Design Newswire
Morcube Toy Press Releases

Press resources for Morcube are offered in several languages: English.


Press Kit
Morcube Toy Media Articles

We provide articles ready for publication on Morcube, offered in several languages: Indonesian, Italian, Dutch, German, French, Portuguese, Korean, Hindi, Japanese, Russian, Spanish, Chinese (Mandarin), Turkish, Arabic (Standard) and English.


Unique Properties

Morcube is a versatile toy that allows users the opportunity of exploring their creativity with challenges on every level. It is like a blank canvas with infinite possibilities. With the special locking mechanism, it also provides an intellectual challenge for puzzle lovers. Morcube is 100% made of wood with natural finish. The smooth feel of these precision-cut pieces make it a joy to play with. Moreover, the high quality of maple wood and craftsmanship ensure that it lasts for years.

Tags

Toy, Wooden Toy, Toy Block, Brain Teaser, Modular Toy, Mortise and Tenon, 3D Toy, Architectual Toy, Creative Tool

Production Technology

Each cube consists of 5 wooden parts that are fixed together with traditional mortise and tenon without applying glue. The slots in the tenon retain certain elasticity, ensuring the cubes perform well for both structural requirements and user experience. A 45-degree bevel on each side of the tenon guarantees smooth sliding movement. The components of each cube are precisely manufactured by customized machines with a final touch by hand. The cube is the work where craftsmanship meets engineering.

Design Challenge

As we know wood is very challenging to be processed with high precision, and it is a live material that changes everyday with humidity. In spite of that, we insist on using wood as the material to create a toy that can be passed from generation to generation due to its natural feeling and for the purpose of being sustainable for people and environment. After many testing and structural adjustments, our product finally achieved the effect that we expect it to be.

Project Duration

The project started in Augest 2021 in Shanghai and now we are still looking for manufacturers and e-commerce platforms to sell our products.

Operation Flow

Each morcube is connected by dovetail mortise and tenon. To connect, align a tenon with a mortise and slide in; to disassemble, you can either slide it out or simply pull them apart. The tenons are designed with specific level of friction and elasticity that they wouldn’t break when being twitched out. It even creates satisfying sound and interaction that people can’t stop playing it. Thanks to the sliding system, it allows more design figurations to build while appreciating traditional craft.

Inspiration

It is always been my passion to create interactive tools that nurture creativity, emotions and sense of sustainability. Morcube, unlike ordinary wooden stacking blocks, has joinery structure inspired by traditional mortise and tenon in wood crafts that makes many more shapes, structures and functions possible. Regarding to the material, I believe that wood is safe and friendly to people, and its appearance will never be out of date whether for children or adults.

Project Overview

Morcube Toy has been a Iron winner in the Toys, Games and Hobby Products Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Ying Cui.

Ying Cui Designer Portrait Photo Award Logo
Iron Recognition

Ying Cui was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Morcube Toy.

DesignPRWire
Ying Cui Press Releases

Discover Ying Cui's journey through our press releases, available for all press members and journalists to use without restrictions. 1 press releases are now available for immediate access by journalists.


Morcube: A Versatile Wooden Toy for Creative Minds

Ying Cui Unveils Morcube, a Unique Wooden Toy Designed to Inspire Creativity and Problem-Solving Skills


Ying Cui Designer Portrait Photo
Ying Cui Newsroom

Explore Ying Cui Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 144663. Access Ying Cui's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. Currently viewing: Press Kit / Media Showcase 144663 for Morcube. For extended content, visit Newsroom 312804.

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