Sustainable Art Installation for TCL Green and Warner Bros Discovery
TCLGreen is a modular Grass inspired Art installation and can be adapted to any location. Recycled from over 3000 discarded computer circuit boards and illuminated at night entirely by the power of the sun. With a special bioluminescent coating that glows in the dark by absorbing both natural and artificial photons, it illuminates even without electricity. An included Artificial Intelligence system is embedded into the totems where the installation can "talk" to anyone organically. A special Metaverse Immersion is included once VR/AR goggles are worn.
Download Press Kit № 146265
Download Press Kit № 146265 Sustainable Art Installation for TCL Green and Warner Bros Discovery by Kevin Chu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
For Immediate Release: Secure your free access to an engaging interview with Kevin Chu, totaling about 1241 words. Perfect for enhancing your articles. Download instantly. Access Kevin Chu Interview Now.
Our TCLGreen press releases are ready in languages: English, for your convenience.
TCLGreen in your language: we provide project translations across multiple languages: Nohalteg Konschtinstallatioun LB, Одржлива Уметничка Инсталација MK, Ny Fametrahana Zavakanto Maharitra MG, Pemasangan Seni Lestari MS, സുസ്ഥിര ആർട്ട് ഇൻസ്റ്റാളേഷൻ ML, Installazzjoni Tal-Arti Sostenibbli MT, Ko Te Whakaurunga Toi Tauwhiro MI, सस्टेनेबल आर्ट इन्स्टॉलेशन MR, Тогтвортой Урлагийн Суурилуулалт MN, दिगो कला स्थापना NE, Bærekraftig Kunstinstallasjon NO, ସ୍ଥାୟୀ କଳା ସ୍ଥାପନ OR, د پایښت لرونکی هنر نصب کول PS, نصب هنر پایدار FA, Zrównoważona Instalacja Artystyczna PL, Instalação De Arte Sustentável PT, ਸਸਟੇਨੇਬਲ ਆਰਟ ਇੰਸਟਾਲੇਸ਼ਨ PA, Instalația De Artă Durabilă RO, Fa'apipi'iina Faatufugaga Gafataulimaina SM, Устойчивая Художественная Инсталляция RU, Одржива Уметничка Инсталација SR, Yakagadzikana Art Yekumisikidza SN, پائيدار آرٽ جي تنصيب SD, තිරසාර කලා ස්ථාපනය SI, Udržateľná Umelecká Inštalácia SK, Trajnostna Umetniška Instalacija SL, Rakibidda Farshaxan Waara SO, Ts'ebetso E Tsitsitseng Ea Bonono ST, La Instalación De Arte Sostenible ES, Instalasi Seni Sustainable SU, Usanikishaji Endelevu Wa Sanaa SW, Hållbar Konstinstallation SV, Sustainable Art Installation TL, Насби Санъати Устувор TG, நிலையான கலை நிறுவல் TA, Сәнгатьне Тотрыклы Урнаштыру TT, సస్టైనబుల్ ఆర్ట్ ఇన్స్టాలేషన్ TE, การติดตั้งศิลปะแบบยั่งยืน TH, Sürdürülebilir Sanat Enstalasyonu, TR, Dowamly Sungat Gurnamasy TK, Стійка Арт-Інсталяція UK, پائیدار آرٹ کی تنصیب UR, سىجىل سەنئەت ئورنىتىش UG, Barqaror San'at O'rnatish UZ, Nghệ Thuật Sắp Đặt Bền Vững VI, Gosodiad Celf Cynaliadwy CY, Duorsume Keunstynstallaasje FY, Ukufakwa Kobugcisa Obuzinzileyo XH, סאַסטיינאַבאַל קונסט ינסטאַלירונג YI, Fifi Sori Aworan Alagbero YO, Ukufakwa Kobuciko Okusimeme ZU, Suiteáil Ealaíne Inbhuanaithe GA, Volhoubare Kunsinstallasie AF, Instalimi I Qëndrueshëm I Artit SQ, ቀጣይነት ያለው የጥበብ መትከል AM, التثبيت الفني المستدام AR, Կայուն Արվեստի Տեղադրումը HY, Davamlı Incəsənət Quraşdırma AZ, Arte-Instalazio Iraunkorra EU, Устойлівая Арт-Інсталяцыя BE, টেকসই শিল্প ইনস্টলেশন BN, Održiva Umjetnička Instalacija BS, Устойчивата Арт Инсталация BG, ရေရှည်တည်တံ့ခိုင်မြဲသော အနုပညာ တပ်ဆင်ခြင်း MY, La Instal·lació D'art Sostenible CA, Ang Malungtarong Pag-Instalar Sa Arte CEB, Unsembe Zisathe Zojambulajambula NY, 可持續藝術裝置 ZY, 可持续艺术装置 ZH, L'installazione D'arte Sustinibili CO, Održiva Umjetnička Instalacija HR, Udržitelná Umělecká Instalace CS, Sustainable Art Installation EN, Bæredygtig Kunstinstallation DA, Duurzame Kunstinstallatie NL, Daŭrigebla Artinstalaĵo EO, Säästev Kunstiinstallatsioon ET, Kestävä Taideinstallaatio FI, L'installation D'art Durable FR, Stàladh Ealain Seasmhach GD, A Instalación De Arte Sostible GL, მდგრადი ხელოვნების ინსტალაცია KA, Nachhaltige Kunstinstallation DE, Η Αειφόρος Εγκατάσταση Τέχνης EL, ટકાઉ આર્ટ ઇન્સ્ટોલેશન GU, Enstalasyon Atizay Dirab HT, Shigarwar Fasaha Mai Ɗorewa HA, ʻo Ka Hoʻokomo ʻana I Nā Kiʻi Hoʻomau HAW, מיצב אמנות בר קיימא HE, सस्टेनेबल आर्ट इंस्टालेशन HI, Sustainable Art Installation HMN, A Fenntartható Művészeti Installáció HU, Sjálfbær Listinnsetning IS, Nrụnye Nka Na-Adigide IG, Instalasi Seni Berkelanjutan ID, L'installazione Artistica Sostenibile IT, 持続可能なアートインスタレーションは JA, Instalasi Seni Sustainable JV, ಸಮರ್ಥನೀಯ ಕಲಾ ಸ್ಥಾಪನೆಯು KN, Тұрақты Арт-Инсталляция KK, ការដំឡើងសិល្បៈប្រកបដោយនិរន្តរភាព KM, Kwishyiriraho Ibihangano Birambye RW, 지속 가능한 예술 설치는 KO, Sazkirina Hunera Domdar Celebek KU, Туруктуу Көркөм Инсталляция KY, ການຕິດຕັ້ງສິລະປະແບບຍືນຍົງ LO, Institutionem Artis Sustineri LA, Ilgtspējīgas Mākslas Instalācija LV, Tvari Meno Instaliacija LT.
Ready for your features: articles on TCLGreen in various languages, including Italian, Dutch, Hindi, French, Portuguese, Spanish, German, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and English.
TCL Green (project Neoerba, meaning NewGrass) was conceived by Kevin Chu, founder of Creazione Sugo. The project all started when Warner Bros contacted him through a Chinese Consumer Electronics conglomerate, TCL, who wish to recycle its vast inventory of electronic waste into something artistic and contribute to improving our environment. Kevin Chu, through an instantaneous moment observing the grass field where his child was playing in Roseto, decided to utilize the abstracted digital geometry of individual blades of grass as the initiation on this installation. His idea was rather than the usual approach to a traditional standalone sculpture, Neorba need to be “planted” as a modular system and can be adapted into any location with the flexibility of a Viral Art Installation. He decided to collect thousands of pieces of discarded Pcb Computer Circuit Boards collected from electronic waste as their green hue and translucency allows for an amazing transmission of light and coloration similar to plantations. Once the initial geometrical formation was decided the entire installation is hand made with an internal hollow steel structure and each circuit board are chosen in random and gradually laminated over the structure organically without predefined patterns. Photovoltaic flood lights were integrated into each structure or totem for night-time illumination in keeping with sustainability of utilizing renewable energy provided by the sun. Finally, it is finished off with a bioluminescent paint that glows in the dark through absorption of photons from both natural and artificial light source and a specially formulated photocatalytic coating, which is used by Nasa space agency on its satellites, was applied onto each of the Grass Blade “Totems” which allows the entire installation to purify the atmosphere from Virus, Bacteria and Pollutants activated only with sunlight and moving air biomimicry from the process of photosynthesis. For this installation a total of 42 Totems were made as the more quantity there are, the more we can recycle, and the atmospheric purification effect becomes more pronounced. A special immersive Virtual Reality Artwork was created by Kevin Chu which allows Neoerba to enter the metaverse where one can experience an alternative dimension and meaning to the installation. The Virtual Reality Artwork was in the context of mass production is engrained into our current generation, but we are now slowly migrating to a more sustainable mindset, and it reflects the dichotomy of past believes and the unknown conflict of future directions for humankind.
sustainable, metaverse, art, recycle, nft, environmental, installation, photocatalysis, upcycle, vr
Material used in realization: Upcycle Computer PCB Circuit Boards, Galvanized Steel Structure, Low Voc paint, Photovoltaic LED Flood Lights, Bioluminescent Paint, Photocatalytic High Pressure Spray on Treatment.
As with this specific project, as recycling so many computer boards into such a large installation, which was never been done before, we were extremely pressed for time in research and design and we needed to construct prototypes and models in less then 3 weeks in order to meet the entire project time frame. One of the most challenging part was we needed to work on this project during August when nearly all suppliers and companies are closed for the summer vacation in Italy, we have to move the entire installation to any available space in order to work through the holidays and meet the event launch deadline of September 6th with the Discovery film crew was arriving to Abruzzo all the way from Singapore. Since we were using so many recycle computer boards, we were also soliciting our client TCL's entire electronic waste inventory on computer boards during August with very slow logistic services sent from client's warehouse. We also took on the insane idea, suggested by our photographer Mr Giovanni Albani Lattanzi to complete our final photographic session in a UNESCO world heritage site of Gran Sasso mountain range and we were told that we are the first ever to bring any art installation to the shooting site of Lago Pietrazoni. The logistic and timing co-ordination needs to be immaculate as we were working in conditions during October 2022, from 24C to 4C late into the evening with humidity and unknown wind and weather conditions delaying our 12 hours shooting window.
Project concept was conceived in 2022 June 22nd and was completed on 2022 September 10th on its first event opening.
The Project is entirely activated by sustainable energy and does not require any operation. Our planet is the main catalyst for functioning this installation.
The planning was first dialogues between client TCL, Discovery Channel and SUGO on how to push Art, Sustainability, Technology to the next level. How we can bridge the gap between physical objects and the metaverse with the relevant context and the audience needs to instantaneously teleported into the real and simulated space. Once SUGO decided on the digital geometry of using grass as the metaphorical muse, the shape was streamlined to its most simplistic form in order to recall a dramatic image of The Obelisk inspired by the film A Space Odyssey 2001 by Stanley Kubrick. TCL Green NEOERBA was fusing many elements together such as science, material/technology, philosophy, architecture, lighting into one single unity that lets the audience decides what is their chosen interpretation. SUGO was working with a very complicated multi-dimension brief to approach this installation as it needs to be ground breaking and worthy of Discovery Channel to create the documentaries with themes that needs to be current and future proof for the times.
Kevin Chu, through an instantaneous moment observing the grass field where his child was playing in Roseto deli Abruzzi in Italy, decided to utilize the abstracted digital geometry of individual blades of grass as the initiation on this installation..
Photography: Giovanni Albani Lattanzi Videography 1 Discovery Channel : Warner Bros Discovery Singapore and Greater China. Videography 2: SUGO
TCLGreen Sustainable Art Installation has been a Golden winner in the Circular Economy and Regenerative Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Kevin Chu was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work TCLGreen Sustainable Art Installation.
Numerous press releases on Kevin Chu and their achievements are at your disposal, inviting press members to use them freely in their coverage. 1 press releases are now available for immediate access by journalists.
Kevin Chu's Neoerba, meaning NewGrass, is a sustainable art installation made from recycled electronic waste, illuminating the night entirely by the power of the sun.
Find inspiration and award-winning creativity within the Kevin Chu Newsroom.
Car Braking Caliper for Brembo S.p.A.
Kitchen Robot for Chunmi Technolog (Shanghai) Co., Ltd.
Furniture for FIL STUDIOS
Haptic Gaming Chair for Cooler Master
Toddler Carrier for luciroda
Sofa for Villasufia
Side Table With Lights for Ziel Home Furnishing Technology Co., Ltd.
Earphone for Meze Audio
Vacuum Mop Robot for Hobot Technology Inc.
Wrist Watch for ZIIIRO
Sofa for Northwestern Polytechnical University
Armchair for Uultis
Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.
Quick sign-up. Instant access. Elevate your reporting now.
Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.
Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.
Create Your Journalist Account