TCLGreen
Sustainable Art Installation for TCL Green and Warner Bros Discovery
TCLGreen is a modular Grass inspired Art installation and can be adapted to any location. Recycled from over 3000 discarded computer circuit boards and illuminated at night entirely by the power of the sun. With a special bioluminescent coating that glows in the dark by absorbing both natural and artificial photons, it illuminates even without electricity. An included Artificial Intelligence system is embedded into the totems where the installation can "talk" to anyone organically. A special Metaverse Immersion is included once VR/AR goggles are worn.
Download Press Kit № 146265
Download Press Kit № 146265 Sustainable Art Installation for TCL Green and Warner Bros Discovery by Kevin Chu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention innovation|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
TCLGreen by Kevin Chu
Download 1800 Pixels JPEG Image.
Sustainable Art Installation by Kevin Chu
Download 1800 Pixels JPEG Image.
Kevin Chu TCLGreen
Download 1800 Pixels JPEG Image.
Kevin Chu Sustainable Art Installation
Download 1800 Pixels JPEG Image.
TCL Green and Warner Bros DiscoveryBrand Logo
Download 1800 Pixels JPEG Image.
Coc Corporate Logo
Download 1800 Pixels JPEG Image.
Kevin Chu Interview
Available for Journalists: An in-depth interview with Kevin Chu, around 1241 words, ready for complimentary use in your articles. Download it today. Access Kevin Chu Interview Now.
TCLGreen Sustainable Art Installation Press Releases
Explore press materials for TCLGreen, available in languages such as English.
TCLGreen Sustainable Art Installation Translations
Our TCLGreen translations are now available in a wide range of languages: Sustainable Art Installation EN, Suiteáil Ealaíne Inbhuanaithe GA, Volhoubare Kunsinstallasie AF, Instalimi I Qëndrueshëm I Artit SQ, ቀጣይነት ያለው የጥበብ መትከል AM, التثبيت الفني المستدام AR, Կայուն Արվեստի Տեղադրումը HY, Davamlı Incəsənət Quraşdırma AZ, Arte-Instalazio Iraunkorra EU, Устойлівая Арт-Інсталяцыя BE, টেকসই শিল্প ইনস্টলেশন BN, Održiva Umjetnička Instalacija BS, Устойчивата Арт Инсталация BG, ရေရှည်တည်တံ့ခိုင်မြဲသော အနုပညာ တပ်ဆင်ခြင်း MY, La Instal·lació D'art Sostenible CA, Ang Malungtarong Pag-Instalar Sa Arte CEB, Unsembe Zisathe Zojambulajambula NY, 可持續藝術裝置 ZY, 可持续艺术装置 ZH, L'installazione D'arte Sustinibili CO, Održiva Umjetnička Instalacija HR, Udržitelná Umělecká Instalace CS, Bæredygtig Kunstinstallation DA, Duurzame Kunstinstallatie NL, Daŭrigebla Artinstalaĵo EO, Säästev Kunstiinstallatsioon ET, Kestävä Taideinstallaatio FI, L'installation D'art Durable FR, Stàladh Ealain Seasmhach GD, A Instalación De Arte Sostible GL, მდგრადი ხელოვნების ინსტალაცია KA, Nachhaltige Kunstinstallation DE, Η Αειφόρος Εγκατάσταση Τέχνης EL, ટકાઉ આર્ટ ઇન્સ્ટોલેશન GU, Enstalasyon Atizay Dirab HT, Shigarwar Fasaha Mai Ɗorewa HA, ʻo Ka Hoʻokomo ʻana I Nā Kiʻi Hoʻomau HAW, מיצב אמנות בר קיימא HE, सस्टेनेबल आर्ट इंस्टालेशन HI, Sustainable Art Installation HMN, A Fenntartható Művészeti Installáció HU, Sjálfbær Listinnsetning IS, Nrụnye Nka Na-Adigide IG, Instalasi Seni Berkelanjutan ID, L'installazione Artistica Sostenibile IT, 持続可能なアートインスタレーションは JA, Instalasi Seni Sustainable JV, ಸಮರ್ಥನೀಯ ಕಲಾ ಸ್ಥಾಪನೆಯು KN, Тұрақты Арт-Инсталляция KK, ការដំឡើងសិល្បៈប្រកបដោយនិរន្តរភាព KM, Kwishyiriraho Ibihangano Birambye RW, 지속 가능한 예술 설치는 KO, Sazkirina Hunera Domdar Celebek KU, Туруктуу Көркөм Инсталляция KY, ການຕິດຕັ້ງສິລະປະແບບຍືນຍົງ LO, Institutionem Artis Sustineri LA, Ilgtspējīgas Mākslas Instalācija LV, Tvari Meno Instaliacija LT, Nohalteg Konschtinstallatioun LB, Одржлива Уметничка Инсталација MK, Ny Fametrahana Zavakanto Maharitra MG, Pemasangan Seni Lestari MS, സുസ്ഥിര ആർട്ട് ഇൻസ്റ്റാളേഷൻ ML, Installazzjoni Tal-Arti Sostenibbli MT, Ko Te Whakaurunga Toi Tauwhiro MI, सस्टेनेबल आर्ट इन्स्टॉलेशन MR, Тогтвортой Урлагийн Суурилуулалт MN, दिगो कला स्थापना NE, Bærekraftig Kunstinstallasjon NO, ସ୍ଥାୟୀ କଳା ସ୍ଥାପନ OR, د پایښت لرونکی هنر نصب کول PS, نصب هنر پایدار FA, Zrównoważona Instalacja Artystyczna PL, Instalação De Arte Sustentável PT, ਸਸਟੇਨੇਬਲ ਆਰਟ ਇੰਸਟਾਲੇਸ਼ਨ PA, Instalația De Artă Durabilă RO, Fa'apipi'iina Faatufugaga Gafataulimaina SM, Устойчивая Художественная Инсталляция RU, Одржива Уметничка Инсталација SR, Yakagadzikana Art Yekumisikidza SN, پائيدار آرٽ جي تنصيب SD, තිරසාර කලා ස්ථාපනය SI, Udržateľná Umelecká Inštalácia SK, Trajnostna Umetniška Instalacija SL, Rakibidda Farshaxan Waara SO, Ts'ebetso E Tsitsitseng Ea Bonono ST, La Instalación De Arte Sostenible ES, Instalasi Seni Sustainable SU, Usanikishaji Endelevu Wa Sanaa SW, Hållbar Konstinstallation SV, Sustainable Art Installation TL, Насби Санъати Устувор TG, நிலையான கலை நிறுவல் TA, Сәнгатьне Тотрыклы Урнаштыру TT, సస్టైనబుల్ ఆర్ట్ ఇన్స్టాలేషన్ TE, การติดตั้งศิลปะแบบยั่งยืน TH, Sürdürülebilir Sanat Enstalasyonu, TR, Dowamly Sungat Gurnamasy TK, Стійка Арт-Інсталяція UK, پائیدار آرٹ کی تنصیب UR, سىجىل سەنئەت ئورنىتىش UG, Barqaror San'at O'rnatish UZ, Nghệ Thuật Sắp Đặt Bền Vững VI, Gosodiad Celf Cynaliadwy CY, Duorsume Keunstynstallaasje FY, Ukufakwa Kobugcisa Obuzinzileyo XH, סאַסטיינאַבאַל קונסט ינסטאַלירונג YI, Fifi Sori Aworan Alagbero YO, Ukufakwa Kobuciko Okusimeme ZU, for global reach.
TCLGreen Sustainable Art Installation Media Articles
We provide articles ready for publication on TCLGreen, offered in several languages: English, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, Hindi, French, Portuguese, Spanish, German and Dutch.
Unique Properties
TCL Green (project Neoerba, meaning NewGrass) was conceived by Kevin Chu, founder of Creazione Sugo. The project all started when Warner Bros contacted him through a Chinese Consumer Electronics conglomerate, TCL, who wish to recycle its vast inventory of electronic waste into something artistic and contribute to improving our environment. Kevin Chu, through an instantaneous moment observing the grass field where his child was playing in Roseto, decided to utilize the abstracted digital geometry of individual blades of grass as the initiation on this installation. His idea was rather than the usual approach to a traditional standalone sculpture, Neorba need to be “planted” as a modular system and can be adapted into any location with the flexibility of a Viral Art Installation. He decided to collect thousands of pieces of discarded Pcb Computer Circuit Boards collected from electronic waste as their green hue and translucency allows for an amazing transmission of light and coloration similar to plantations. Once the initial geometrical formation was decided the entire installation is hand made with an internal hollow steel structure and each circuit board are chosen in random and gradually laminated over the structure organically without predefined patterns. Photovoltaic flood lights were integrated into each structure or totem for night-time illumination in keeping with sustainability of utilizing renewable energy provided by the sun. Finally, it is finished off with a bioluminescent paint that glows in the dark through absorption of photons from both natural and artificial light source and a specially formulated photocatalytic coating, which is used by Nasa space agency on its satellites, was applied onto each of the Grass Blade “Totems” which allows the entire installation to purify the atmosphere from Virus, Bacteria and Pollutants activated only with sunlight and moving air biomimicry from the process of photosynthesis. For this installation a total of 42 Totems were made as the more quantity there are, the more we can recycle, and the atmospheric purification effect becomes more pronounced. A special immersive Virtual Reality Artwork was created by Kevin Chu which allows Neoerba to enter the metaverse where one can experience an alternative dimension and meaning to the installation. The Virtual Reality Artwork was in the context of mass production is engrained into our current generation, but we are now slowly migrating to a more sustainable mindset, and it reflects the dichotomy of past believes and the unknown conflict of future directions for humankind.
Tags
sustainable, metaverse, art, recycle, nft, environmental, installation, photocatalysis, upcycle, vr
Production Technology
Material used in realization: Upcycle Computer PCB Circuit Boards, Galvanized Steel Structure, Low Voc paint, Photovoltaic LED Flood Lights, Bioluminescent Paint, Photocatalytic High Pressure Spray on Treatment.
Design Challenge
As with this specific project, as recycling so many computer boards into such a large installation, which was never been done before, we were extremely pressed for time in research and design and we needed to construct prototypes and models in less then 3 weeks in order to meet the entire project time frame. One of the most challenging part was we needed to work on this project during August when nearly all suppliers and companies are closed for the summer vacation in Italy, we have to move the entire installation to any available space in order to work through the holidays and meet the event launch deadline of September 6th with the Discovery film crew was arriving to Abruzzo all the way from Singapore. Since we were using so many recycle computer boards, we were also soliciting our client TCL's entire electronic waste inventory on computer boards during August with very slow logistic services sent from client's warehouse. We also took on the insane idea, suggested by our photographer Mr Giovanni Albani Lattanzi to complete our final photographic session in a UNESCO world heritage site of Gran Sasso mountain range and we were told that we are the first ever to bring any art installation to the shooting site of Lago Pietrazoni. The logistic and timing co-ordination needs to be immaculate as we were working in conditions during October 2022, from 24C to 4C late into the evening with humidity and unknown wind and weather conditions delaying our 12 hours shooting window.
Project Duration
Project concept was conceived in 2022 June 22nd and was completed on 2022 September 10th on its first event opening.
Operation Flow
The Project is entirely activated by sustainable energy and does not require any operation. Our planet is the main catalyst for functioning this installation.
Research
The planning was first dialogues between client TCL, Discovery Channel and SUGO on how to push Art, Sustainability, Technology to the next level. How we can bridge the gap between physical objects and the metaverse with the relevant context and the audience needs to instantaneously teleported into the real and simulated space. Once SUGO decided on the digital geometry of using grass as the metaphorical muse, the shape was streamlined to its most simplistic form in order to recall a dramatic image of The Obelisk inspired by the film A Space Odyssey 2001 by Stanley Kubrick. TCL Green NEOERBA was fusing many elements together such as science, material/technology, philosophy, architecture, lighting into one single unity that lets the audience decides what is their chosen interpretation. SUGO was working with a very complicated multi-dimension brief to approach this installation as it needs to be ground breaking and worthy of Discovery Channel to create the documentaries with themes that needs to be current and future proof for the times.
Inspiration
Kevin Chu, through an instantaneous moment observing the grass field where his child was playing in Roseto deli Abruzzi in Italy, decided to utilize the abstracted digital geometry of individual blades of grass as the initiation on this installation..
Image Credits
Photography: Giovanni Albani Lattanzi Videography 1 Discovery Channel : Warner Bros Discovery Singapore and Greater China. Videography 2: SUGO
Project Overview
TCLGreen Sustainable Art Installation has been a Golden winner in the Circular Economy and Regenerative Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Kevin Chu was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work TCLGreen Sustainable Art Installation.
Kevin Chu Press Releases
Attention press members and journalists: We offer a collection of press releases on Kevin Chu and their notable work, available for your unrestricted use. Now available: Immediate access to 1 press releases for journalists.
TCLGreen: A Sustainable Art Installation by Kevin Chu
Kevin Chu's Neoerba, meaning NewGrass, is a sustainable art installation made from recycled electronic waste, illuminating the night entirely by the power of the sun.
Kevin Chu Newsroom
Discover outstanding design and award-winning initiatives in the Kevin Chu Newsroom.
