Automatic Wristwatch for Valimor
Inspired by the strength and courage depicted in the Arthurian legend, the Aurora of Arthur is a symphony of finely crafted original designs, incorporating the iconic red hue from natural mother-of-pearl with a mystical fume effect. It also features polished 3D multifaceted hour markers, sword-shaped hands, and an open-heart movement constantly visible to the wearer. The casing recalls Arthur's dragon scale armour, paired with a crown-shaped watch crown, resembling a sword hilt from the side. The legendary dual-dragon engraved rotor seen at the back adds to its narrative allure.
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Explore press materials for Aurora of Arthur, available in languages such as English.
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The design takes inspiration from symbolic elements seen in ancient swords and armour, echoed in every part of the watch, each crafted individually for a harmonious yet distinctive look. The use of unique patterns in each slice of natural mother-of-pearl infuses a personal story into every piece. The interchangeable band system empowers wearers to align their timepiece with their style, adding a bespoke touch to their ensemble.
King Arthur, Arthurian Legend, VALIMOR, Automatic Watch, Medieval Elegance, Knightly Craftsmanship, Legend Revived Timekeeping, King Arthur's Watch, Royal Elegance, Noble Timepiece
Made from durable 316L steel, the case vividly displays dragon scales through precise techniques. The rotor features a 3D dual-dragon carving, creating a focal point. Expert spray control on the natural shell dial achieves a subtle fume effect. Enhanced with Swiss Super-Luminova, the watch ensures visibility in dim environments, It offers 100-meter water resistance, promising reliability in various settings.
The foremost challenge was embedding the grandeur of Arthurian legends into a watch, maintaining a delicate balance between mythical inspiration and modern design principles. The intricacy of realizing a case with dragon scale motifs and harmoniously integrating various elements, from the triple-layer dial to the gemstone elements, posed significant production challenges. Overcoming these hurdles, we managed to marry artistic aspiration with technical possibility, realizing a design that is both visually arresting and functionally superior, promising an immersive user experience rooted in legendary narratives.
The project commenced in 2019 with the initiation of the design and prototype development. Following a meticulous and dedicated process spanning several years, it reached its fruition in August 2023 in Hong Kong, marking the completion of a journey from conception to realisation, adhering to the highest standards of craftsmanship and design innovation.
Engaging with the Aurora of Arthur watch is like stepping into a tale from Arthurian legend, starting with its storybook packaging through to the careful details of the watch itself. The design balances comfort and universal appeal, crafted to suit a wide array of wrist sizes. Despite the intricate detailing, the time display remains clear and straightforward. Furthermore, its adaptable style pairs well with both casual and formal wear, making it a fitting accessory for any ensemble.
Drawing from Raymond Jones's deep admiration for medieval art and narratives, the design emerges from extensive research into the rich tapestry of medieval history. This exploration delved into various mediums including artifacts, architecture, and literature, as well as visual and experiential sources like films and exhibitions. The result is a wholly original and fascinating timepiece, echoing the intricacies of a bygone era.
In each of us navigating distinct challenges and adversities; the Aurora of Arthur is stand as a symbol of courage for its wearers. This design draws from the legend of King Arthur, employing his iconic red, and featuring a fume dial created from the unique patterns of natural mother-of-pearl, portraying the ever-changing scenarios every individual faces. Accompanied by multifaceted hour markers, sword-shaped hands, a crown-shaped watch crown, and a case evoking dragon scale armour, etc, the details converge to embody bravery and resilience. The open-heart movement within showcases the daring to forge ahead.
Raymond Jones
Aurora of Arthur Automatic Wristwatch has been a Bronze winner in the Watch Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Raymond Jones was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Aurora of Arthur Automatic Wristwatch.
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Redefining Timekeeping with the Aurora of Arthur Automatic Wristwatch by Raymond Jones
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