Lounge Chair
Sempoa

Lounge Chair for New Elegant Co., Ltd.

The Sempoa chair blends traditional inspiration with modern functionality. Inspired by the Japanese Soroban abacus, it features a backrest with moving beads that offer both tactile engagement and a subtle massaging effect. The beads, mounted on stainless steel rods and held by flexible bentwood frames, move with the user's body. Crafted from intersecting solid wood boards, the design balances structured aesthetics with durability, ensuring stability, style, and inviting user interaction.

New Elegant Co., Ltd 2025 Enterprise Silver Press Kit № 164649

Download Press Kit № 164649

Download Press Kit № 164649 Lounge Chair for New Elegant Co., Ltd. by New Elegant Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Sempoa by New Elegant Co   Ltd
Sempoa by New Elegant Co Ltd

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Lounge Chair by New Elegant Co   Ltd
Lounge Chair by New Elegant Co Ltd

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

New Elegant Co   Ltd Sempoa
New Elegant Co Ltd Sempoa

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

New Elegant Co   Ltd Lounge Chair
New Elegant Co Ltd Lounge Chair

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

New Elegant Co   Ltd Design Team Photo
New Elegant Co Ltd Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Acknowledgements for photographs are in the Image Credits Section.

New Elegant Co   Ltd Brand Logo
New Elegant Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Unique Properties

For a long period of time, Abacus has been an important part of life of businessman, employees, even students. This simple yet useful hand operated tool becomes a symbol of hardworking people. In modern days, where digital calculator has been embedded inside our most important tool-smartphone, an abacus is slowly being forgotten. An idea emerges repurposing an abacus in our daily life as a reminder of our hard works while still physically functional giving relaxation massage sensation for the user.

Tags

Chair, Life, Work, Massage, Abacus, Wood, Joinery

Production Technology

The expectation to create the most favorite piece of furniture in our living room, build quality is the priority allowing the user to rely on it for decades. With that mindset, straight solid rubberwood is decided for its well-known balance between strength, lightweight and cost. The curved shapes are realized from a bentwood forming the backrest and seat frames that wraps around the user’s body. The large area of the seat allows the user to sit cross-legged, thus velvet fabric is chosen to give a gentle touch to the skin, maximizing comforts.

Design Challenge

From the beginning of research, blending an abacus in a piece of furniture, the inorganic shape of the abacus reduces the possibility of the chair shape exploration. As ergonomic is a crucial part in designing a chair, the shape cannot be too rigid but on the other hand it becomes irrelevant to the abacus if the chair is too organic. Second hurdle is finding the balance thickness of the bentwood rails of the abacus. It must be thin enough to flex, yet strong enough to support the user’s body while holding all the stainless-steel rods. The frame also required to have spaces for the rails to slide smoothly without affecting the overall rigidity.

Project Duration

The project was designed and developed in Ho Chi Minh from August 2023 until August 2024.

Operation Flow

Crafting Sempoa chair focused on touches between users’ body and the edges of the beads. Knowing the fact that responses to sharp edges are different for every person, the rails of the abacus are made of flexible thin bentwood to be able to adapt to the user’s rear body shape. The stainless-steel rods act as the bones of the bentwood rails giving strength to support the user’s weight. Not only that, the abacus horizontal direction combined with the stainless steel rods, permit the beads to slide and spin freely, allowing the user to move around unbound while sitting.

Research

Creating a product that will be cherished by the user is the wish of all designers and producers. Providing a solution in the product that also connects to the user’s heart, the research focused on blending the historical elements of abacus as an aesthetic feature and a concrete function of the whole product. Thus, by reinventing abacus as a flexible backrest, not only it acts as a piece of art in the living room, but also provides a soothing massage effect for the user. It combines a cultural element with practical benefits, creating a chair that feels both familiar and innovative.

Inspiration

In this era, most of our daily activity is sitting. Either it is working, meeting, eating or even relaxing. Twelve hours on average sitting on the same spot happened to many people especially those who works from their home. Inspired by wooden massage lumbar support used by many taxi drivers in Vietnam, the idea is to implement wooden massage beads built into a lounge chair for people who works tirelessly and relax infinitely in front of screens all day long.

Image Credits

Aditya Cipta Sugandha, 2024.

Project Overview

Sempoa Lounge Chair has been a Silver winner in the Furniture Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

New Elegant Co   Ltd Design Team Photo Award Logo
Silver Recognition

New Elegant Co., Ltd was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Sempoa Lounge Chair.

New Elegant Co   Ltd Design Team Photo
New Elegant Co., Ltd Newsroom

Dive into New Elegant Co., Ltd Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 164649. For a full overview of New Elegant Co., Ltd's accomplishments and media resources, New Elegant Co., Ltd's newsroom is the place to be, offering direct access to a range of materials. You are here: Press Kit / Media Showcase 164649 about Sempoa. Additional content is available in Newsroom 269313.

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