POTAMYA
Packaging Design for Studio Born
Rooted in ancient Mesopotamian culture, the birthplace of agriculture, Potamya deeply connects to history while embracing modern sustainability. As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation. A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup. Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
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POTAMYA by Ebru Sile Goksel
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Packaging Design by Ebru Sile Goksel
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Ebru Sile Goksel POTAMYA
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Ebru Sile Goksel Packaging Design
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Ebru Sile Goksel Designer Portrait Photo
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Studio BornBrand Logo
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POTAMYA Packaging Design Press Releases
For POTAMYA, we offer press releases in multiple languages, including: English.
POTAMYA Packaging Design Translations
Our POTAMYA translations are now available in a wide range of languages: Packaging Design EN, Verpakkingsontwerp AF, Dizajni i Paketimit SQ, የማሸጊያ ዲዛይን AM, تصميم التعبئة والتغليف AR, Փաթեթավորման Դիզայն HY, পেকেজিং ডিজাইন AS, Qablaşdırma Dizaynı AZ, Ontziratzeko Diseinua EU, Дызайн упакоўкі BE, প্যাকেজিং ডিজাইন BN, Dizajn ambalaže BS, Дизайн на опаковка BG, ထုပ်ပိုးမှုဒီဇိုင်း MY, Disseny d'Envasament CA, Disenyo sa Pakete CEB, Kapangidwe ka Phukusi NY, 包裝設計 ZY, 包装设计 ZH, Disignu di l'Imballaghju CO, Dizajn ambalaže HR, Obalový design CS, Emballagedesign DA, Verpakkingsontwerp NL, Paka Dezajno EO, Pakendidisain ET, Pakkausmuotoilu FI, Design d'emballage FR, Dealbhadh Pacaidh GD, Deseño de Envases GL, შეფუთვის დიზაინი KA, Verpackungsdesign DE, Σχεδιασμός Συσκευασίας EL, Envase Ñemohenda GN, પેકેજિંગ ડિઝાઇન GU, Konsepsyon Anbalaj HT, Ƙirar Marufi HA, Hoʻolālā Pūolo HAW, עיצוב אריזה HE, पैकेजिंग डिज़ाइन HI, Kev Tsim Ntim Khoom HMN, Csomagolástervezés HU, Umbúðahönnun IS, Nhazi Ngwungwu IG, Desain Kemasan ID, Dearadh Pacáistithe GA, Design del Packaging IT, パッケージデザイン JA, Desain Kemasan JV, ಪ್ಯಾಕೇಜಿಂಗ್ ವಿನ್ಯಾಸ KN, Қаптама дизайны KK, ការរចនាបរិយាយ KM, Igishushanyo cy'Ipaketi RW, 패키징 디자인 KO, دیزاینی پاکێجکردن KU, Таңгактоо Дизайны KY, ການອອກແບບບັນຈຸພັນ LO, Designatio Involucri LA, Iepakojuma dizains LV, Pakuotės dizainas LT, Verpackungsdesign LB, Дизајн на пакување MK, Famolavolana Fonosana MG, Reka Bentuk Pembungkusan MS, പാക്കേജിംഗ് ഡിസൈൻ ML, Disinn tal-Ippakkjar MT, Hoahoa Takai MI, पॅकेजिंग डिझाइन MR, Савлагааны дизайн MN, प्याकेजिङ डिजाइन NE, Emballasjedesign NO, Emballasjedesign NB, Design d'Embalatge OC, ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ OR, د بنډل ډیزاین PS, طراحی بستهبندی FA, Projekt Opakowania PL, Design de Embalagem PT, ਪੈਕੇਜਿੰਗ ਡਿਜ਼ਾਈਨ PA, Wisllana Diseño QU, Design de Ambalaj RO, Дизайн упаковки RU, Mamanu o Afifiaga SM, आवरण-डिज़ाइनम् SA, Dizajn ambalaže SR, Dhizaini Yekuputira SN, پيڪيجنگ ڊزائين SD, ඇසුරුම් නිර්මාණය SI, Dizajn obalu SK, Oblikovanje embalaže SL, Naqshadaynta Baakadka SO, Moralo wa Pokello ST, Diseño de Packaging ES, Desain Kémasan SU, Usanifu wa Ufungaji SW, Förpackningsdesign SV, Disenyo ng Packaging TL, Тарҳрезии бастабандӣ TG, பேக்கேஜிங் வடிவமைப்பு TA, Тара Дизайны TT, ప్యాకేజింగ్ డిజైన్ TE, การออกแบบบรรจุภัณฑ์ TH, སྒྲིལ་ཆས་བཟོ་བཀོད། BO, ዲዛይን ምዕሻግ TI, Ambalaj Tasarımı TR, Gaplama Dizaýny TK, Дизайн упаковки UK, پیکیجنگ ڈیزائن UR, قاپلاش دىزاينى UG, Qadoqlash Dizayni UZ, Thiết Kế Bao Bì VI, Dyluniad Pecynnu CY, Ferpakkingsûntwerp FY, Uyilo Lwepakeji XH, פֿאַרפּאַקונג דיזיין YI, Àpẹẹrẹ Ìdìpọ̀ YO, Ukudizayina Kwembobo ZU, for global reach.
POTAMYA Packaging Design Media Articles
For immediate use: POTAMYA articles, available in languages such as Korean, Arabic (Standard), Hindi, German, Spanish, Russian, Japanese, Portuguese, Chinese (Mandarin), French, Turkish, Indonesian, Dutch, Italian and English, to enrich your content.
Unique Properties
Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Tags
Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Production Technology
The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Design Challenge
The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Project Duration
The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Operation Flow
We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Research
To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Inspiration
Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Image Credits
Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu Graphic Designer & Illustator: Cansu Taskin
Project Overview
POTAMYA Packaging Design has been a Bronze winner in the Sustainable Products, Projects and Green Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Ebru Sile Goksel was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work POTAMYA Packaging Design.
Ebru Sile Goksel Press Releases
Access a rich repository of press releases on Ebru Sile Goksel, offered to press and media professionals for unrestricted use in their stories. Available now: 3 press releases ready for immediate access by journalists.
Potamya Packaging by Ebru Sile Goksel Wins Bronze A' Design Award for Sustainable Innovation
Ebru Sile Goksel's Potamya packaging design, inspired by ancient Mesopotamian culture and crafted for sustainable living, has been honored with the Bronze A' Sustainable Products, Projects and Green Design Award 2025. Developed in Boca Raton, this innovative packaging for gluten-free, vegan legume pasta merges heritage with modern eco-friendly solutions, setting new standards in food packaging.
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