QWERTY
Sofa for CONCEPTICONstudio
Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Download Press Kit № 58713
Download Press Kit № 58713 Sofa for CONCEPTICONstudio by Andrea Cingoli to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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QWERTY by Andrea Cingoli
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Sofa by Andrea Cingoli
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Andrea Cingoli QWERTY
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Andrea Cingoli Sofa
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CONCEPTICONstudioBrand Logo
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QWERTY Sofa Press Releases
Press releases tailored for QWERTY are available in the languages: English.
QWERTY Sofa Media Articles
For immediate use: QWERTY articles, available in languages such as English, Spanish, Japanese, Russian, Italian, Indonesian, German, Dutch, Turkish, Arabic (Standard), Chinese (Mandarin), Hindi, French, Portuguese and Korean, to enrich your content.
Unique Properties
Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Tags
qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology
stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge
The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Project Duration
The project was created in 2012 in Teramo, and has won: IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture; Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow
The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Research
I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration
The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Image Credits
CONCEPTICONstudio
Project Overview
QWERTY Sofa has been a Silver winner in the Furniture Design award category in the year 2017 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Andrea Cingoli was recognized with the coveted Silver A' Design Award in 2018, a testament to excellence of their work QWERTY Sofa.
Andrea Cingoli Press Releases
Discover Andrea Cingoli's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 13 press releases are available right now.
Introducing QWERTY: The Innovative Sofa Bed by Andrea Cingoli
Discover the unique QWERTY sofa bed, a blend of comfort and functionality, designed by Andrea Cingoli in 2012 in Teramo, Italy.
Andrea Cingoli Newsroom
Andrea Cingoli Newsroom is your gateway to exploring acclaimed design and award-winning works.
