Whirlpool NeoFresh No Frost Refrigerator
Double Door Frost Free Refrigerator for Whirlpool Of India Ltd.
Whirlpool NeoFresh refrigerator range is a balanced blend of thoughtful design with highly relevant and meaningful regional innovations keeping the consumer at the core. The 6th Sense DeepFreeze Technology features circular air flow in the Freezer compartment. This prevents cold air from escaping when the freezer door is opened. Scientifically designed air tower and strategically placed vents let out cold fresh air into different sections of the refrigerator providing uniform cooling for prolonged freshness.
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Download Press Kit № 69962 Double Door Frost Free Refrigerator for Whirlpool Of India Ltd. by Whirlpool India Design Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Whirlpool NeoFresh 265L by Whirlpool India Design Studio
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Double Door Frost Free Refrigerator by Whirlpool India Design Studio
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Whirlpool India Design Studio Whirlpool NeoFresh 265L
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Whirlpool Of India Ltd Brand Logo
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Whirlpool India Design Studio Corporate Logo
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Whirlpool NeoFresh No Frost Refrigerator Double Door Frost Free Refrigerator Press Releases
For Whirlpool NeoFresh No Frost Refrigerator, find press releases in a variety of languages: English.
Whirlpool NeoFresh No Frost Refrigerator Double Door Frost Free Refrigerator Media Articles
Explore our ready-to-use articles on Whirlpool NeoFresh No Frost Refrigerator, available in multiple languages: English, Spanish, Dutch, Korean, Italian, Indonesian, German, Turkish, Japanese, Russian, Arabic (Standard), Chinese (Mandarin), Hindi, French and Portuguese, for your feature stories.
Unique Properties
Whirlpool NeoFresh refrigerator range is a perfect blend of contemporary design with highly relevant regional innovations keeping the consumer at the core. The 6th Sense Deepfreeze Technology features full circular air flow in the Freezer compartment. This prevents cold air from escaping when the freezer door is opened. Scientifically designed air tower and strategically placed vents that let out cool and fresh air into different sections of the refrigerator providing uniform cooling for long lasting freshness. Now you don't have to navigate between different food items and re-arrange them to pick up something. With the easy glide movement of the "everyday fresh" tray, accessing things even at the back and the corner becomes quick and easy. Integrated at the bottom of the freshflow air tower, the effective anti-odor action of Active deo keeps the refrigerator environment fresh and odour-free.
Tags
Refrigerator, Frost Free, No Frost, Double Door, Whirlpool, Home Appliances, Electrical,
Production Technology
Date of Entry in Indian Market: 01/10/2019 Max Retail Price: $360 Production Location: Pune, India Sales Locations: All India, Australia, South-East Asia, Middle-East Annual Production / Sales in units: 20000 Materials Used: Wrapper (Cabinet)- Electrolytic Zinc-Coated Steel Door - Pre-coated , vinyl-coated stainless steel (sheet metal operations : punching, press) , External plastic parts - door end caps, handle, pedestal - Acrylonitrile Butadiene Styrene ( Injection molded ), Internal parts : Door + cabinet liner - white High Impact Polystyrene Sheet (thermoforming ) , Internal Door Bins & vegetable basket : Transparent General Purpose Polystyrene (injection molded), Shelves : Acrylonitrile Butadiene Styrene frame (injection molding) + glass shelf
Design Challenge
Most of the innovations in the product have been achieved overcoming technical constraints owing to the structural requirements. All these features have undergone numerous cooling simulations and evaluations to provide the best in class performance and freshness preservation. For the development of seal fresh crispers, we overcame the structural and design challenges of maximising space without compromising on usage and refrigeration needs.
Project Duration
Project Duration: 12 Months Production Location: Pune, India Date of Entry in Indian Market: 01/10/2019
Operation Flow
Whirlpool Neofresh refrigerators have the following 1st in industry features: Seal Fresh Crispers : These crispers ensure prolonged freshness and vitamin retention, wherein Sealing gaskets have been used for precision Air Flow Control. Adapter Shelves : The primary issue addressed here was the consumer pain point of adjusting space based on their day-to-day needs and currently no refrigerator in the market fulfils this. This solution offers high level of flexibility and is easy and intuitive to use. Water Cassette Docket : This feature solves the Universal Consumer problem of water spillage during ice tray filling in an innovative way
Research
All the innovative features introduced in Whirlpool Neofresh have been developed based on the continuous research activities and the subsequent evaluations and inferences. The organisation has conducted Market visits and Consumer home visits across various social and economic segments throughout the country to get an in-depth understanding of the customer behaviour pattern and usage scenarios. We have also conducted Focus Group Discussions and Online Surveys to reach a wider audience to obtain feedback and insights.
Inspiration
Here, the target consumer exhibits sunday-to-sunday shopping of groceries and expects large storage capacity and flexibility. In addition to this, the freshness preservation of food over a long period is absolutely necessary. Whirlpool NeoFresh is the one stop solution for this consumer segment and connects well with their behavior patterns. From an aesthetics point of view, this consumer segment appreciates clean, minimal and progressive aesthetics which is very evident in this product.
Image Credits
Renders : Pritam Sarkar
Project Overview
Whirlpool NeoFresh No Frost Refrigerator Double Door Frost Free Refrigerator has been a Silver winner in the Home Appliances Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Whirlpool India Design Studio was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Whirlpool NeoFresh No Frost Refrigerator Double Door Frost Free Refrigerator.
Whirlpool India Design Studio Press Releases
For journalists seeking engaging content: Explore our press releases featuring Whirlpool India Design Studio's work, freely available for incorporation into your stories. Immediate access is granted to 4 press releases for all journalists.
Introducing the Whirlpool NeoFresh No Frost Refrigerator
Discover the innovative features and thoughtful design of the Whirlpool NeoFresh No Frost Refrigerator by Vishwaksen Shekhawat
Whirlpool India Design Studio Newsroom
Access Whirlpool India Design Studio Newsroom to delve into the world of top-tier design and accolades.
