Dengo 80g

Chocolate Bar for Dengo Chocolates

The design is inspired by the origin of Dengo's cacao – the heart of the Atlantic Forest in Bahia, Brazil. The cacao is harvested in cabruca, a traditional agroforestry and forest-positive system. In an effort to inspire, create brand recognition and convey the brand's message to the consumer, the designers turned the chocolate bar into a sculpture that represents some of the surrounding elements, such as dry leaves on the ground, foliage of the tall trees that provide beautiful play of light and shadow, and a variety of seeds.

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Dengo by Brazil amp Murgel

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Chocolate Bar by Brazil amp Murgel

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Brazil amp Murgel Design Team Photo

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Dengo ChocolatesBrand Logo

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Dengo 80g Chocolate Bar Press Releases

Access press releases crafted for Dengo 80g in these languages: English.

Dengo 80g Chocolate Bar Media Articles

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Unique Properties

Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.

Tags

Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia

Production Technology

After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.

Design Challenge

Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.

Project Duration

The project took place in Sao Paulo, between May and October 2018.

Operation Flow

Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.

Research

The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.

Inspiration

The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.

Image Credits

Image #1: Rubens Kato Image #2: Estudio Gastronomico Image #3: Estudio Gastronomico Image #4: Diego Cagnato Image #5: Diego Cagnato

Project Overview

Dengo 80g Chocolate Bar has been a Golden winner in the Food, Beverage and Culinary Arts Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Brazil & Murgel was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Dengo 80g Chocolate Bar.

Brazil & Murgel Press Releases

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Dengo 80g Chocolate Bar Design Wins Golden A' Design Award

Brazil & Murgel's Dengo 80g Chocolate Bar, Inspired by the Brazilian Atlantic Forest, Wins Golden A' Design Award

Brazil & Murgel Newsroom

Discover outstanding design and award-winning initiatives in the Brazil & Murgel Newsroom.