Water Filter
Minus

Water Filter for Anastasia Klimova

Minus is a fully circular tap water filter that fits in your pocket. It uses pressure from the tap to push water through an all-natural charcoal filter that removes chemicals, bacteria and odour, providing the user with instant access to clean drinking water. Natural indigo colourant acts as an end-of-life indicator. It washes out with use to let the user know when it is time for a replacement, eliminating guesswork. The used filter can be dropped off at any post box to be sent to the factory, cleaned, recharged and sold again to be reused, making for a complete zero-waste experience.

Anastasia Klimova 2021 Emergent Iron Press Kit № 108325

Download Press Kit № 108325

Download Press Kit № 108325 Water Filter for Anastasia Klimova by Anastasia Klimova to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Minus by Anastasia Klimova
Minus by Anastasia Klimova

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Water Filter by Anastasia Klimova
Water Filter by Anastasia Klimova

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

Anastasia Klimova Minus
Anastasia Klimova Minus

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Anastasia Klimova Water Filter
Anastasia Klimova Water Filter

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

Anastasia Klimova Designer Portrait Photo
Anastasia Klimova Designer Portrait Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Anastasia KlimovaBrand Logo
Anastasia KlimovaBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

Design Newswire
Minus Water Filter Press Releases

Access press releases crafted for Minus in these languages: English.


Press Kit
Minus Water Filter Media Articles

Our articles on Minus, prepared for immediate use, are offered in several languages, including Spanish, German, French, English, Dutch, Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Portuguese and Italian.


Unique Properties

Minus is a zero-waste tap water filter that fits in your pocket. It uses tap pressure to push water through the filter, instantly cleaning it from chemicals, bacteria and odour. Filter's natural indigo colourant washes out with use to let the user know when their filter needs replacement, eliminating any guesswork. Combined with easy filter return service (drop off at any post box) followed by recharge and reuse, Minus is the first water filter designed to be truly circular and sustainable.

Tags

circular design, sustainability, water, filter, zero-waste, reuse, activated charcoal, plastic pollution, portable, travel

Production Technology

Minus is made of durable stainless steel that is rubber-coated for better grip when wet. Both lids are food-grade rubber. Inside there is precision-manufactured seal designed to fit all common tap sizes. Filter media is made of activated coconut charcoal infused with silver particles to prevent bacterial growth. Carbon is wrapped into the ion-exchange textile for enhanced filtration. Carabiner and front part of Minus body feature threaded fastening and are removable for easy cleaning.

Design Challenge

Designing a simple visual way of communicating that filter has reached its capacity, instead of relying on generalized time periods that are currently an industry-standard, was a challenge. It took a lot of research and prototyping, exploring various materials as well as mechanical, non-mechanical and electronic means of counting water volume to land on the beautifully natural solution of indigo colourant.

Project Duration

The porject started in April 2020 in Mosocw, Russia, and finished in June 2020.

Operation Flow

1.Find a tap, turn on the water; 2.Open Minus's both lids, prepare the bottle; 3.Press Minus against the faucet, wait for 5-10sec; 4.Put the bottle against the edge of the sink. It takes around 10sec to fill a 0.5l bottle; 5.When the bottle is full, remove everything from the tap. Turn off the water; 6.Turn minus upside down and shake to remove all the excess liquid; 7.You can now enjoy clean water! 8.If Minus is not in use for more than three days, disassemble it and let the filter dry to prevent degradation

Research

Market analysis, user interviews, shadowing, and user testing fueled the design process. My goal was to identify pain points in scenarios when users try to stay hydrated in areas with contaminated water. It helped to fuel brainstorming sessions. I have interviewed people who live in these areas and those who travel there. The users have ergonomically tested several functional prototypes. As a result, an unmet need for a portable zero-waste filter that could be used on the go was uncovered.

Inspiration

In 187 countries, tap water is hazardous for citizens or visitors. It can contain chlorine, lead and bacteria that cause long-term health damage. Available filtration solutions are incredibly wasteful: discarded filters can not be recycled and often become toxic waste, leaking chemicals into the environment. It arguably makes them worse than plastic bottles. I wanted to create a truly sustainable water filter by applying the principles of the circular economy to enable reuse and recycling.

Project Overview

Minus Water Filter has been a Iron winner in the Sustainable Products, Projects and Green Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Anastasia Klimova.

Anastasia Klimova Designer Portrait Photo Award Logo
Iron Recognition

Anastasia Klimova was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Minus Water Filter.

DesignPRWire
Anastasia Klimova Press Releases

Attention press members and journalists: We offer a collection of press releases on Anastasia Klimova and their notable work, available for your unrestricted use. Journalists can access 2 press releases immediately, ready for your use.


Introducing Minus: The Pocket-Sized Zero-Waste Water Filter Designed for Sustainability

Anastasia Klimova's Minus is a revolutionary tap water filter designed to provide clean drinking water on the go, addressing the global issue of contaminated tap water. This innovative design offers a sustainable solution to water filtration, promoting reuse and recycling.


Anastasia Klimova Designer Portrait Photo
Anastasia Klimova Newsroom

Visit Anastasia Klimova Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 108325. Access Anastasia Klimova's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. Currently viewing: Press Kit / Media Showcase 108325 for Minus. For extended content, visit Newsroom 281606.

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