Check-in Hsinchu
City and Design Expo for Hsinchu City Government & Taiwan Ministry of Economic Affairs
The Design Expo is an annual design event promoted by the Central government of Taiwan. It aims to bring new energy to the local design sector. In 2020, Hsinchu hosted it, i.e., a city that holds a vibrant Science Park and more than 300 years of history. In this context, BIAS transformed the Expo into an urban event. Instead of triggering a single exhibition, this choice brought to temporarily re-imagine a line of places across the city. The aim was to let people experience the diversity of the city and showcase a new urban narrative, two things that finally highlighted design's social power.
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Check in Hsinchu by BIAS Architects amp Associates
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City and Design Expo by BIAS Architects amp Associates
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Check-in Hsinchu City and Design Expo Press Releases
Access press releases crafted for Check-in Hsinchu in these languages: English.
Check-in Hsinchu City and Design Expo Translations
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Check-in Hsinchu City and Design Expo Media Articles
Ready-to-feature articles on Check-in Hsinchu are available in these languages: Spanish, Chinese (Mandarin), Korean, Japanese, Russian, English, French, Portuguese, Dutch, Hindi, Turkish, Italian, Indonesian, German and Arabic (Standard), for your convenience.
Unique Properties
Taiwan Design Expo is an annual design event promoted by the central government of Taiwan. It aims to bring new energy to the design sector in relation to various fields of industry, society, and culture. In 2020, it was hosted by Hsinchu, a city that holds both a vibrant Science Park and more than 300 years of history. In this context, BIAS decided to transform the Expo into an urban event, a bold move that, instead of triggering a single exhibition, brought to re-imagine -although temporarily- a line of places across the city. The aim was to make people concretely experience the various aspects of the city's culture and trigger a change in their perspective towards the urban space.
Tags
design expo, social design, public space, city, urban culture, urban identity
Production Technology
To implement the Expo at a city scale, besides redefining the notion of exhibition areas, BIAS curated a strategic set of interventions that could guide people across the city. A 'performance route' was organized, two plazas were made into playgrounds, and a series of iconic large-scale inflatable sculptures, nicknamed the 'Monsters of Hsinchu,' served as landmarks symbolizing the new identity of the city. A digital orientation system was also developed thanks to an ad-hoc smartphone app, that offered digital access to all the contents and their location across what has become the sort of a 2-km long virtual urban promenade. Finally, a shuttle bus was created to offer better accessibility to all gender and ages of people.
Design Challenge
The hardest challenge of the project was the development of the narrative, due to the political implications of the project. Due to this, a large number of stakeholders have been involved and an ad-hoc managerial system had to be developed. In particular, a system of consultants that could participate in the creative process and have socio-political influence was created.
Project Duration
The Expo started on 1st November 1st, 2020, and finished on November 11th, in Hsinchu, Taiwan.
Operation Flow
The Expo operated as a 2km-long line of events and temporary exhibition spaces, that delivered a new narrative for the city of Hsinchu, but also toured the citizens and the visitors across various areas of the city. The main aim of this narrative and 'guided tour,' was to combine the Taiwan Design Expo, i.e., an annual occasion for promoting the design sector in Taiwan, with a festival capable to 'reconnect' diverse aspects and areas of the city. This way, it was finally showcased how design can intervene in society and the 'software' of the urban realm.
Research
The project implied research on various aspects, as of the following. First, it was implemented research on the city of Hsinchu, including aspects of history, politics, planning, and expected developments. Then, it was implemented research on the key stakeholders involved in the active definition of urban identity. Also, research was implemented in terms of key actors that could contribute to design discussion and exercise socio-political influence. Finally, it was developed design research concerning the temporary revitalization of public space, and exhibition concepts tht could deliver the message of the Expo
Inspiration
The Expo program was developed in the context of an urban promotion campaign, and it was based on a socio-cultural investigation of the place. By researching Hsinchu city's background, BIAS found that a large portion of the local population moved in because of the flourishing Science Park. Unfortunately, this Park is socio-culturally segregated from the historical urban center. So, BIAS imagined a new narrative for the whole city, i.e., to reconsider the city itself as a 'material database' that registers both the old and the latest happenings. Through such a narrative, no matter the reason behind the participation in the city, everyone can join, and a hybrid living style can finally develop by integrating both the idea of memory and the idea of innovation.
Image Credits
Image #1: Photographer Kris Kang, 2020 Image #2: Photographer Jian-Lin Li, 2020 Image #3: Photographer Yi-Hsien Lee, 2020 Image #4: Photographer Pei-Cih Chen, 2020 Image #5: Photographer Kris Kang, 2020
Project Overview
Check-in Hsinchu City and Design Expo has been a Silver winner in the Event and Happening Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
BIAS Architects & Associates was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Check-in Hsinchu City and Design Expo.
BIAS Architects & Associates Press Releases
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BIAS Architects & Associates Transforms Taiwan Design Expo into Urban Event in Hsinchu
BIAS Architects & Associates reimagined the Taiwan Design Expo as an urban event in Hsinchu, Taiwan, from November 1st to 11th, 2020, to showcase a new narrative for the city, integrating both historical and modern elements.
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