Coffee Machine for Lavazza
This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. The design takes inspiration from Italian coffee shops and bars and is an evolution of Lavazza's existing form language. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
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Download Press Kit № 123094 Coffee Machine for Lavazza by Florian Seidl to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Explore press materials for Lavazza Elogy Milk, available in languages such as English.
We ensure Lavazza Elogy Milk is globally understood with translations available in these languages: Koffiemasjien AF, Aparat Kafeje SQ, የቡና ማሽን AM, آلة القهوة AR, Սուրճի Մեքենան HY, Qəhvə Maşını AZ, Kafe-Makina EU, Кавамашына BE, কফি মেশিন BN, Aparat Za Kafu BS, Кафе Машина BG, ကော်ဖီစက် MY, Màquina De Cafè CA, Makina Sa Kape CEB, Makina A Khofi NY, 咖啡機 ZY, 咖啡机 ZH, A Macchina Di Caffè CO, Aparat Za Kavu HR, Kávovar CS, Kaffemaskine DA, Koffiezetapparaat NL, Kafmaŝino EO, Kohvimasin ET, Kahvinkeitin FI, La Machine À Café FR, Inneal Cofaidh GD, A Máquina De Café GL, ყავის აპარატი KA, Kaffeemaschine DE, Η Καφετιέρα EL, કોફી મશીન GU, Machin Kafe HT, Injin Kofi HA, Mīkini Kofe HAW, מכונת קפה HE, कॉफी मशीन HI, Kas Fes Tshuab HMN, A Kávéfőző HU, Kaffivél IS, Igwe Kọfị IG, Mesin Kopi ID, Meaisín Caife GA, La Macchina Da Caffè IT, コーヒーマシンは JA, Mesin Kopi JV, ಕಾಫಿ ಯಂತ್ರ KN, Кофе Машинасы KK, ម៉ាស៊ីនឆុងកាហ្វេ KM, Imashini Ya Kawa RW, 커피 머신 KO, Makîneya Qehweyê KU, Кофе Машина KY, ເຄື່ອງກາເຟ LO, Capulus Apparatus LA, Kafijas Automāts LV, Kavos Aparatas LT, Kaffismaschinn LB, Машина За Кафе MK, Milina Kafe MG, Mesin Kopi MS, കോഫി മെഷീൻ ML, Magna Tal-Kafè MT, Miihini Kawhe MI, कॉफी मशीन MR, Кофены Машин MN, कफी मेसिन NE, Kaffemaskin NO, କଫି ମେସିନ୍ OR, د قهوه ماشین PS, قهوه ساز FA, Ekspres Do Kawy PL, Máquina De Café PT, ਕੌਫੀ ਮਸ਼ੀਨ PA, Aparatul De Cafea RO, Кофемашина RU, Masini Kofe SM, Апарат За Кафу SR, Kofi Muchina SN, ڪافي مشين SD, කෝපි යන්ත්රය SI, Kávovar SK, Kavni Aparat SL, Mashiinka Qaxwaha SO, Mochini Oa Kofi ST, La Cafetera ES, Mesin Kopi SU, Mashine Ya Kahawa SW, Kaffemaskin SV, Ang Coffee Machine TL, Мошини Қаҳва TG, காபி இயந்திரம் TA, Кофе Машинасы TT, కాఫీ యంత్రం TE, เครื่องชงกาแฟ TH, Kahve Makinesi TR, Kofe Maşyn TK, Кавова Машина UK, کافی مشین UR, قەھۋە ماشىنىسى UG, Qahva Mashinasi UZ, Máy Pha Cà Phê VI, Peiriant Coffi CY, Kofje Masine FY, Umatshini Wekofu XH, קאַווע מאַשין YI, Ẹrọ Kofi YO, Umshini Wekhofi ZU, Coffee Machine EN.
We provide articles ready for publication on Lavazza Elogy Milk, offered in several languages: Russian, Japanese, Turkish, Arabic (Standard), French, Portuguese, Chinese (Mandarin), Spanish, Hindi, Korean, Indonesian, Italian, German, Dutch and English.
This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
main shell: plastic (ABS/SAN), finishing textured/glossy, logo: pad printed glas mug steel drip grid rubber feet
Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Lavazza
Lavazza Elogy Milk Coffee Machine has been a Platinum winner in the Home Appliances Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Florian Seidl was recognized with the coveted Platinum A' Design Award in 2021, a testament to excellence of their work Lavazza Elogy Milk Coffee Machine.
Discover Florian Seidl's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 13 press releases immediately, ready for your use.
Florian Seidl's Lavazza Elogy Milk coffee machine brings the complete range of Italian coffee culture to your home or office with its innovative design and functionality.
Florian Seidl Newsroom is your gateway to exploring acclaimed design and award-winning works.
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