Coffee Machine
Lavazza Classy Plus

Coffee Machine for Lavazza

Classy Plus is an all in one espresso and coffee brewer designed for the North American market, offering the complete experience of Italian coffee culture from espresso to cappuccino or latte. In addition, the machine also has a filter coffee selection and a double shot function to cater for specific preferences of this market. Classy Plus is Ideal for small offices and conference rooms. Its slim design is building on Lavazza's established form language in this segment. It is characterised by a contrasting exterior shell enveloping the main body and embossed Lavazza logos on the sides.

Florian Seidl 2022 Professional Platinum Press Kit № 139457

Download Press Kit № 139457

Download Press Kit № 139457 Coffee Machine for Lavazza by Florian Seidl to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention innovation|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Lavazza Classy Plus by Florian Seidl
Lavazza Classy Plus by Florian Seidl

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Coffee Machine by Florian Seidl
Coffee Machine by Florian Seidl

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Florian Seidl Lavazza Classy Plus
Florian Seidl Lavazza Classy Plus

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Florian Seidl Coffee Machine
Florian Seidl Coffee Machine

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

Florian Seidl Designer Portrait Photo
Florian Seidl Designer Portrait Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

LavazzaBrand Logo
LavazzaBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Design Newswire
Lavazza Classy Plus Coffee Machine Press Releases

Explore press materials for Lavazza Classy Plus, available in languages such as English.


Language Icon
Lavazza Classy Plus Coffee Machine Translations

Our Lavazza Classy Plus translations are now available in a wide range of languages: காபி இயந்திரம் TA, Кофе Машинасы TT, కాఫీ యంత్రం TE, เครื่องชงกาแฟ TH, Kahve Makinesi TR, Kofe Maşyn TK, Кавоварка UK, کافی مشین UR, قەھۋە ماشىنىسى UG, Qahva Mashinasi UZ, Máy Pha Cà Phê VI, Peiriant Coffi CY, Kofje Masine FY, Umatshini Wekofu XH, קאַווע מאַשין YI, Ẹrọ Kofi YO, Umshini Wekhofi ZU, ყავის აპარატი KA, Coffee Machine EN, Koffiemasjien AF, Aparat Kafeje SQ, የቡና ማሽን AM, آلة القهوة AR, Սուրճի Մեքենան HY, Qəhvə Maşını AZ, Kafe-Makina EU, Кававарка BE, কফি মেশিন BN, Aparat Za Kafu BS, Кафе Машината BG, ကော်ဖီစက် MY, La Màquina De Cafè CA, Ang Makina Sa Kape CEB, Makina Khofi NY, 咖啡機 ZY, 咖啡机 ZH, A Macchina Di Caffè CO, Aparat Za Kavu HR, Kávovar CS, Kaffemaskine DA, Koffiezetapparaat NL, Kafmaŝino EO, Kohvimasin ET, Kahvinkeitin FI, Cafetière FR, An Inneal Cofaidh GD, A Máquina De Café GL, Eine Kaffeemaschine DE, Η Καφετιέρα EL, કોફી મશીન GU, Machin Kafe HT, Injin Kofi HA, Ka Mīkini Kope HAW, מכונת קפה HE, कॉफ़ी मशीन HI, Kas Fes Tshuab HMN, A Kávéfőző HU, Kaffivél IS, Igwe Kọfị IG, Mesin Kopi ID, Meaisín Caife GA, La Macchina Da Caffè IT, コーヒーマシンは JA, Mesin Kopi JV, ಕಾಫಿ ಯಂತ್ರವು KN, Кофе Машинасы KK, ម៉ាស៊ីនឆុងកាហ្វេ KM, Imashini Ya Kawa RW, 커피 머신은 KO, Makîneya Qehweyê KU, Кофе Машинасы KY, ເຄື່ອງກາເຟ LO, Capulus Apparatus LA, Kafijas Automāts LV, Kavos Aparatas LT, Kaffismaschinn LB, Кафе Машина MK, Milina Kafe MG, Mesin Kopi MS, കോഫി മെഷീൻ ML, Magna Tal-Kafè MT, Te Miihini Kawhe MI, कॉफी मशीन MR, Кофены Машин MN, कफी मेसिन NE, Kaffemaskin NO, କଫି ମେସିନ୍ OR, د قهوه ماشین PS, قهوه ساز FA, Ekspres Do Kawy PL, Máquina De Café PT, ਕੌਫੀ ਮਸ਼ੀਨ PA, Aparatul De Cafea RO, Кофемашина RU, Masini Kofe SM, Апарат За Кафу SR, Kofi Muchina SN, ڪافي مشين SD, කෝපි යන්ත්‍රය SI, Kávovar SK, Kavni Aparat SL, Mashiinka Qaxwaha SO, Mochini Oa Kofi ST, La Cafetera ES, Mesin Kopi SU, Mashine Ya Kahawa SW, Kaffemaskin SV, Ang Coffee Machine TL, Мошини Қаҳва TG, for global reach.


Press Kit
Lavazza Classy Plus Coffee Machine Media Articles

Ready-to-feature articles on Lavazza Classy Plus are available in these languages: Hindi, Turkish, Arabic (Standard), Dutch, Italian, German, French, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish and English, for your convenience.


Unique Properties

Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.

Tags

Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface

Production Technology

main shell: plastic (ABS), finishing textured/glossy water tank: plastic drip grid, lever: metal feet: silicone rubber

Design Challenge

The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.

Project Duration

The project was designed in Turin, Italy.

Operation Flow

Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.

Research

Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.

Inspiration

Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.

Image Credits

Lavazza

Project Overview

Lavazza Classy Plus Coffee Machine has been a Platinum winner in the Home Appliances Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

Florian Seidl Designer Portrait Photo Award Logo
Platinum Recognition

Florian Seidl was recognized with the coveted Platinum A' Design Award in 2022, a testament to excellence of their work Lavazza Classy Plus Coffee Machine.

DesignPRWire
Florian Seidl Press Releases

Our press releases on Florian Seidl and their work are made freely available for press members looking to add depth to their content. Available now: 11 press releases ready for immediate access by journalists.


Lavazza Unveils Classy Plus: The Ultimate Office Coffee Machine

Lavazza introduces Classy Plus, an all-in-one espresso and coffee brewer designed by Florian Seidl for small offices and conference rooms, offering the complete experience of classic Italian coffee culture.


Florian Seidl Designer Portrait Photo
Florian Seidl Newsroom

Find inspiration and award-winning creativity within the Florian Seidl Newsroom.

You are currently viewing Media Showcase № 139457. Navigate Florian Seidl's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. Currently viewing: Press Kit / Media Showcase 139457 for Lavazza Classy Plus. For extended content, visit Newsroom 154515.

Explore Now

Lavazza Desea Coffee Machine
Lavazza Desea

Coffee Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Lavazza Idola Coffee Machine
Lavazza Idola

Coffee Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Lavazza Voicy Coffee Machine
Lavazza Voicy

Coffee Machine for Lavazza

Florian Seidl 2022 Professional Platinum
Lavazza Elogy Milk Coffee Machine
Lavazza Elogy Milk

Coffee Machine for Lavazza

Florian Seidl 2021 Professional Platinum
Lavazza Inovy Mini Coffee Machine
Lavazza Inovy Mini

Coffee Machine for Lavazza

Florian Seidl 2022 Professional Golden
Lavazza Tiny Espresso Machine
Lavazza Tiny

Espresso Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Lavazza MilkEasy  Milk Frother
Lavazza MilkEasy

Milk Frother for Lavazza

Florian Seidl 2021 Professional Golden
Lavazza Tiny Eco Espresso Machine
Lavazza Tiny Eco

Espresso Machine for Lavazza

Florian Seidl 2023 Professional Golden
Lavazza MilkUp Milk Frother
Lavazza MilkUp

Milk Frother for Lavazza

Florian Seidl 2021 Professional Silver
GM11A Coffee Machine
GM11A

Coffee Machine for Segnoinverso

Nicola Zanetti 2023 Agency Iron
Flavia C300 And Chill Refresh Workplace Beverage System
Flavia C300 And Chill Refresh

Workplace Beverage System for Lavazza North America Inc.

Florian Seidl 2024 Professional Bronze
Klix Advanta Vending Machine
Klix Advanta

Vending Machine for Lavazza

Florian Seidl 2024 Professional Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY