JW Marriott Hotel
Hospitality for PLD/PAUL LIU DESIGN CONSULTANTS
Located in Shanghai's seaside district Fengxian, this new urban oasis hotel 52000 m2 offers warm and welcoming luxury with enriching experiences for the body and mind in Hangzhou Bay. The hotel features 265 exquisite Guestrooms and suites, 1,800 m2 meeting space area, 900 m2 grand banquet hall with three distinctive restaurants and a bar JW Garden, All-day dining outlet JW Kitchen, Chinese restaurant Yan Xuan and specialty Shanghai Crab and Co. A spacious executive lounge makes an ideal spot to catch up with work while contemplating the surrounding natural scenery.
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JW Marriott Hotel Shanghai Fengxian by Bo Liu
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Hospitality by Bo Liu
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Bo Liu JW Marriott Hotel Shanghai Fengxian
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Bo Liu Hospitality
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PLD PAUL LIU DESIGN CONSULTANTSBrand Logo
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JW Marriott Hotel Hospitality Press Releases
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JW Marriott Hotel Hospitality Media Articles
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Unique Properties
Located in Shanghai’s seaside district Fengxian, this new urban oasis hotel 52000 m2 offers warm and welcoming luxury with enriching experiences for the body and mind in Hangzhou Bay. The hotel features 265 exquisite Guestrooms and suites, 1,800 sq m2 meeting space area, 900 m2 grand banquet hall with three distinctive restaurants and a bar JW Garden, All-day dining outlet JW Kitchen, Chinese restaurant Yan Xuan and specialty Shanghai Crab & Co.
Tags
Hospitality, Oriental Aesthetics,Leisure Hotel, JW,Lake View
Production Technology
Marble/ Timber/ Metal/Stainless Steel/ Glass/ Wood carving
Design Challenge
We were tasked to design a contemporary JW Marriott branded hotel 52000㎡ that can articulate Marriott International’s luxury portfolio brand strategy, philosophy and globally consistent image while take the owner's tight budget and the operation's need into consideration. One of the biggest challenges is how to balance the cost of design , the cost of maintenance and operation and the expectations and standards of the brand. Furthermore, due to the complexity & diversity of functions within a hotel building, interior designers in the hospitality field need to coordinate with various technical stakeholders including Architects, Structural, Engineers, MEP Engineers, Contractors and manufacturers to ensure all physical features and architectural elements are aligned with the client's vision, business requirements and operation standards.
Project Duration
The project starts design in November 2018 and finishes in May 2020, locates in Fengxian Shanghai, China
Operation Flow
The whole project is strategically planned and well-thought out. The most efficient planning configurations design solutions were given by the designer to make use of each corner to create more interesting spatial sequence, to keep a minimum amount of circulation and service space. The perception theory was applied to enhance the humanization level of the hotel and get the customers' affirmation.
Research
Inspired by the principles of mindfulness, JW Marriott is a brand designed to allow guests to focus on feeling whole – present in mind, nourished in body, and revitalized in spirit – through programs and offerings that encourage them to come together and experience every moment to the fullest. Our research is based on how to cater for sophisticated, mindful travelers who come seeking experiences that help them be fully present, foster meaningful connections and feed the soul.
Inspiration
The hotel's style narrative is inspired by its natural surroundings Jinhai Lake, with its exterior imagined as the legendary bird Roc, from the fable of “Roc hopping into the sea”. The sense of creativity is carried throughout the experience, unveiling layer after layer.The design elements also incorporate natural materials such as wood and marble in undulating, curvilinear forms that reflect the waves of the nearby East Sea. The hotel’s 265 guestrooms and suites offer luxurious comfort in restful shades of sable and blue, echoing the beaches and sea with clean modern lines and every thoughtful amenity for guests' comfort and convenience.
Image Credits
PLD/ PAUL LIU DESIGN CONSULTANTS
Project Overview
JW Marriott Hotel Hospitality has been a Golden winner in the Hospitality, Recreation, Travel and Tourism Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Bo Liu was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work JW Marriott Hotel Hospitality.
Bo Liu Press Releases
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JW Marriott Hotel Unveils New Urban Oasis in Shanghai's Fengxian District
Bo Liu's latest project, the JW Marriott Hotel, is a warm and welcoming luxury hotel offering enriching experiences for the body and mind in Hangzhou Bay.
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