AgoraFloreasca UrbanTheory
Urban Recreation Mall for BllendDesign & Research Office
The project refers to the interior, landscape and lighting design of the communal areas of a new destination and leisure service small scale mall. The deliverable was to create by spatial design a laid back atmosphere, right in the heart of Bucharest. A welcoming, upper scale and experiential gathering point, so that it could become a community based destination and experience provider. The proposal focused on Research Informed Design, Future Cities design methodology and Storm water Management Practices with a view to establishing a sustainable urban place to be embraced by all.
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AgoraFloreasca by Helen Brasinika
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Urban Recreation Mall by Helen Brasinika
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Helen Brasinika AgoraFloreasca
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Helen Brasinika Urban Recreation Mall
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BllendDesignOffice Design Team Photo
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AgoraFloreasca UrbanTheory Urban Recreation Mall Press Releases
Press releases tailored for AgoraFloreasca UrbanTheory are available in the languages: English.
AgoraFloreasca UrbanTheory Urban Recreation Mall Translations
Proudly offering AgoraFloreasca UrbanTheory project translations in several languages: Urban Recreation Mall EN, Stedelike Ontspanningswinkelsentrum AF, Qendër Rekreative Urbane SQ, የከተማ መዝናኛ የገበያ ማዕከል AM, مركز الترفيه الحضري AR, Urban Recreation Mall-Ը HY, Şəhər Istirahət Mərkəzi AZ, Hiri Aisialdirako Zentroa EU, Гарадскі Цэнтр Адпачынку BE, শহুরে বিনোদন মল BN, Urbani Centar Za Rekreaciju BS, Молът За Градски Отдих BG, မြို့ပြအပန်းဖြေမောလ် MY, El Centre Comercial D'esbarjo Urbà CA, Ang Urban Recreation Mall CEB, Malo Ochitirako Zosangalatsa M'tauni NY, 城市休閒購物中心 ZY, 城市休闲购物中心 ZH, U Mall Di Recreazione Urbana CO, Urban Recreation Mall HR, Městské Rekreační Centrum CS, Urban Recreation Mall DA, Stedelijk Recreatiecentrum NL, Urba Distra Butikcentro EO, Linna Puhkekeskus ET, Kaupunkien Virkistyskeskus FI, Le Centre Commercial De Loisirs Urbains FR, Ionad Cur-Seachad Bailteil GD, O Centro Comercial De Recreación Urbana GL, ურბანული დასვენების ცენტრი KA, Urban Recreation Mall DE, Το Εμπορικό Κέντρο Αστικής Αναψυχής EL, અર્બન રિક્રિએશન મોલ GU, Sant Komèsyal Vil Rekreyasyon HT, Shagunan Shakatawa HA, ʻo Ka Hale Kūʻai Leʻaleʻa Kūlanakauhale HAW, קניון פנאי עירוני HE, शहरी मनोरंजन मॉल HI, Nroog Chaw Ua Si HMN, A Városi Rekreációs Bevásárlóközpont HU, Borgarafþreyingarverslunarmiðstöð IS, Nnukwu Ụlọ Ntụrụndụ Obodo IG, Mal Rekreasi Perkotaan ID, Ionad Áineasa Uirbeach GA, Il Centro Ricreativo Urbano IT, 都市型レクリエーションモールは JA, Mall Rekreasi Kutha JV, ಅರ್ಬನ್ ರಿಕ್ರಿಯೇಶನ್ ಮಾಲ್ KN, Қалалық Демалыс Орталығы KK, ផ្សារទំនើបកម្សាន្តនៅទីក្រុង KM, Imyidagaduro Yo Mumijyi RW, 도시 휴양 쇼핑몰은 KO, Navenda Rekreasyonê KU, Шаардык Эс Алуу Борбору KY, ສູນການພັກຜ່ອນໃນຕົວເມືອງ LO, Urbana Recreatio Mall LA, Pilsētas Atpūtas Centrs LV, Miesto Poilsio Centras LT, Urban Fräizäitaktivitéiten Mall LB, Урбан Рекреативен Центар MK, Ny Toeram-Pialam-Boly An-Tanàn-Dehibe MG, Pusat Rekreasi Bandar MS, അർബൻ റിക്രിയേഷൻ മാൾ ML, Mall Ta 'rikreazzjoni Urbana MT, Te Toa Whakangahau I Nga Taone Nui MI, अर्बन रिक्रिएशन मॉल MR, Хотын Соёл Амралтын Хүрээлэн MN, सहरी मनोरञ्जन मल NE, Urban Rekreasjonssenter NO, ସହରୀ ମନୋରଞ୍ଜନ ମଲ୍ OR, ښاري تفریحي مال PS, مرکز تفریحی شهری FA, Miejskie Centrum Rekreacji PL, Shopping De Recreação Urbana PT, ਸ਼ਹਿਰੀ ਮਨੋਰੰਜਨ ਮਾਲ PA, Mall-Ul De Agrement Urban RO, Городской Центр Отдыха RU, Faleoloa Fa'afiafiaga I Le Taulaga SM, Урбани Рекреативни Центар SR, Urban Recreation Mall SN, شهري تفريحي مال SD, නාගරික විනෝද මධ්යස්ථානය SI, Mestské Rekreačné Centrum SK, Urbani Rekreacijski Center SL, Xarumaha Madadaalada Magaalada SO, Setsi Sa Boithabiso Sa Litoropo ST, El Centro Comercial De Recreación Urbana ES, Mall Rekreasi Urban SU, Maduka Ya Burudani Ya Mijini SW, Urban Rekreation Mall SV, Ang Urban Recreation Mall TL, Маркази Фароғатии Шаҳрӣ TG, நகர்ப்புற பொழுதுபோக்கு மால் TA, Шәһәр Ял Итү Үзәге TT, అర్బన్ రిక్రియేషన్ మాల్ TE, ห้างสรรพสินค้าในเมือง TH, Kentsel Rekreasyon Merkezi TR, Şäher Dynç Alyş Merkezi TK, Міський Трц UK, شہری تفریحی مال UR, شەھەر كۆڭۈل ئېچىش مەركىزى UG, Shahar Dam Olish Markazi UZ, Trung Tâm Giải Trí Đô Thị VI, Canolfan Hamdden Drefol CY, Urban Rekreaasje Mall FY, Udederhu Lweevenkile Zolonwabo XH, שטאָטיש פאַרווייַלונג מאָל YI, Ile-Itaja Ere Idaraya Ilu YO, Inxanxathela Yezokungcebeleka Yasemadolobheni ZU, tailored for your needs.
AgoraFloreasca UrbanTheory Urban Recreation Mall Media Articles
Explore our ready-to-use articles on AgoraFloreasca UrbanTheory, available in multiple languages: Turkish, Indonesian, Arabic (Standard), Japanese, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Hindi, Russian, Korean, Spanish and English, for your feature stories.
Unique Properties
The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Tags
Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Production Technology
Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Design Challenge
Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Project Duration
Concept Design June 2018, delivery of the project December 2018.
Operation Flow
The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Research
Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inspiration
The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Image Credits
Arthur Zinz Photography
Project Overview
AgoraFloreasca UrbanTheory Urban Recreation Mall has been a Golden winner in the Hospitality, Recreation, Travel and Tourism Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Helen Brasinika was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work AgoraFloreasca UrbanTheory Urban Recreation Mall.
Helen Brasinika Press Releases
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Introducing AgoraFloreasca UrbanTheory: A Vibrant Urban Recreation Mall in Bucharest
Helen Brasinika's AgoraFloreasca UrbanTheory is a cutting-edge urban recreation mall, designed to create a vibrant and welcoming environment for quality-conscious visitors. The project, developed by a talented team, showcases innovative spatial design and advanced technology, setting a new standard for urban gathering venues. The design reflects a deep connection to the community and a commitment to sustainability, making it a standout destination in Bucharest.
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