Jelly Tea

Regimen Service for Zhejiang University

Jelly Tea is a functional food. Regimen requires considering both the nutritional value of food and the cultivation of life habits. Jelly Tea uses Chinese medicine and food homologous materials as raw materials. The gamification experience added to the service system can help users develop long-term habits. This new forms of health preservation methods have been embraced by the young generation.

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Jelly Tea by Can Zhu

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Regimen Service by Can Zhu

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Can Zhu Jelly Tea

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Can Zhu Regimen Service

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Zhejiang UniversityBrand Logo

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Jelly Tea Regimen Service Press Releases

Press releases tailored for Jelly Tea are available in the languages: English.

Jelly Tea Regimen Service Media Articles

For immediate use: Jelly Tea articles, available in languages such as English, Korean, Indonesian, Japanese, Chinese (Mandarin), Italian, German, French, Spanish, Portuguese, Hindi, Dutch, Turkish, Arabic (Standard) and Russian, to enrich your content.

Unique Properties

This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.

Tags

regimen, health, Chinese tea, service design, youth, gamification, functional food

Production Technology

The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.

Design Challenge

The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.

Project Duration

This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.

Operation Flow

Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.

Research

Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.

Inspiration

There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.

Project Overview

Jelly Tea Regimen Service has been a Bronze winner in the Meta, Strategic and Service Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Can Zhu.

Bronze Recognition

Can Zhu was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Jelly Tea Regimen Service.

Can Zhu Press Releases

We provide a series of press releases on Can Zhu that journalists and press members can freely incorporate into their narratives. Instantly access 2 press releases, available exclusively for journalists.

Jelly Tea: Revolutionizing Youth Health with Innovative Tea Jelly System

Can Zhu's revolutionary Jelly Tea system is transforming the landscape of youth health preservation with its unique blend of traditional Chinese herbs and gamification.

Can Zhu Newsroom

Explore Can Zhu Newsroom to uncover award-winning design projects and more.