Self Guided Service
Rixing Go Digital

Self Guided Service for Play Design Lab

Rixing is the world's last and only type foundry that's still making traditional Chinese letterpress. As part of Taiwan's cultural heritage and an ambitious career rather than a for-profit business, Rixing dedicates itself to conveying cultural values of craftsmanship and aesthetics of letterpress to all. This project aims at helping Rixing deliver its value proposition by implementing a self-guided service for visitors to learn about the history, artefacts, techniques, and commodities of letterpress on their own, leaving staff more time to better serve their customers.

Ting Han Chen 2023 Professional Silver Press Kit № 145555

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Rixing Go Digital by Ting Han Chen
Rixing Go Digital by Ting Han Chen

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Self Guided Service by Ting Han Chen
Self Guided Service by Ting Han Chen

Download 1800 Pixels JPEG Image.

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Ting Han Chen Rixing Go Digital
Ting Han Chen Rixing Go Digital

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Ting Han Chen Self Guided Service
Ting Han Chen Self Guided Service

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

Ting Han Chen Designer Portrait Photo
Ting Han Chen Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Play Design LabBrand Logo
Play Design LabBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

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Rixing Go Digital Self Guided Service Press Releases

Press resources for Rixing Go Digital are offered in several languages: English.


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Rixing Go Digital Self Guided Service Translations

We ensure Rixing Go Digital is globally understood with translations available in these languages: Selfgeleide Diens AF, Shërbimi I Vetëdrejtuar SQ, በራስ የመመራት አገልግሎት AM, خدمة التوجيه الذاتي AR, Ինքնակառավարվող Սպասարկումը HY, Özünü Idarə Edən Xidmət AZ, Norberak Gidatutako Zerbitzua EU, Самастойнае Абслугоўванне BE, স্ব-নির্দেশিত পরিষেবা BN, Samostalna Usluga BS, Самостоятелното Обслужване BG, ကိုယ်တိုင်လမ်းညွှန်ပေးသောဝန်ဆောင်မှု MY, Servei Autoguiat CA, Ang Self Guided Service CEB, Self Guided Service NY, 自助服務 ZY, 自助服务 ZH, Serviziu Autoguidatu CO, Samousluživanje HR, Služba S Vlastním Průvodcem CS, Selvstyret Service DA, Zelfgeleide Service NL, Memgvidita Servo EO, Isejuhitav Teenus ET, Itseohjattu Palvelu FI, Service Autoguidé FR, An Seirbheis Fèin-Threòraichte GD, Servizo Autoguiado GL, თვითმართვადი მომსახურება KA, Selbstgeführter Service DE, Αυτοκαθοδηγούμενη Υπηρεσία EL, સ્વ-માર્ગદર્શિત સેવા GU, Sèvis Pwòp Tèt Ou Gide HT, Sabis Na Jagora HA, ʻo Ka Lawelawe Alakaʻi Ponoʻī HAW, שירות מודרך עצמי HE, स्व-निर्देशित सेवा HI, Kev Pabcuam Tus Kheej HMN, Önvezérelt Szolgáltatás HU, Sjálfstýrð Þjónusta IS, Ọrụ Eduzi Onwe Ya IG, Layanan Mandiri ID, Seirbhís Fhéintreoraithe GA, Servizio Autoguidato IT, セルフガイドサービスは JA, Layanan Dipandu Dhewe JV, ಸ್ವಯಂ ನಿರ್ದೇಶಿತ ಸೇವೆಯು KN, Өзін-Өзі Басқаратын Қызмет KK, សេវាកម្មណែនាំដោយខ្លួនឯង KM, Serivisi Yiyobora RW, 셀프 가이드 서비스 KO, Xizmeta Xweser KU, Өзүн Жетектөөчү Тейлөө KY, ການບໍລິການນໍາພາດ້ວຍຕົນເອງ LO, Sui Ipsius Obsequium LA, Pašapkalpošanās Pakalpojums LV, Savarankiška Paslauga LT, Self-Guidéiert Service LB, Самоводена Услуга MK, Tolotra Tarihin-Tena MG, Perkhidmatan Berpandu Kendiri MS, സ്വയം ഗൈഡഡ് സേവനം ML, Servizz Awto-Iggwidat MT, Te Ratonga Arahi Whaiaro MI, स्वयं-मार्गदर्शित सेवा MR, Өөрөө Удирдах Үйлчилгээ MN, आत्म निर्देशित सेवा NE, Selvstyrt Tjeneste NO, ସ୍ୱୟଂ ଗାଇଡ୍ ସେବା OR, د ځان لارښود خدمت PS, خدمات خود هدایت شده FA, Usługa Samoobsługowa PL, Serviço Autoguiado PT, ਸਵੈ ਸੇਧਿਤ ਸੇਵਾ PA, Serviciu Auto-Ghidat RO, Самостоятельное Обслуживание RU, 'au'aunaga Fa'atonu A Le Tagata Lava Ia SM, Самовођена Услуга SR, Self Guided Service SN, خود رهنمائي خدمت SD, ස්වයං මාර්ගෝපදේශක සේවාව SI, Samoriadená Služba SK, Samovodena Storitev SL, Adeegga Is-Hagidda SO, Tšebeletso Ea Boitelo ST, Servicio Autoguiado ES, Jasa Dipandu Diri SU, Huduma Ya Kujiongoza SW, Självguidad Service SV, Ang Self Guided Service TL, Хидматрасонии Худидоракунӣ TG, சுய வழிகாட்டுதல் சேவை TA, Үз-Үзе Белән Идарә Итү TT, స్వీయ మార్గదర్శక సేవ TE, บริการแนะนำตนเอง TH, Kendi Kendine Rehberli Hizmet TR, Özbaşdak Hyzmat TK, Самостійне Обслуговування UK, سیلف گائیڈڈ سروس UR, ئۆزى يېتەكلەيدىغان مۇلازىمەت UG, O'z-O'zini Boshqarish Xizmati UZ, Dịch Vụ Tự Hướng Dẫn VI, Gwasanaeth Hunan Dywys CY, Sels Begeliede Tsjinst FY, Inkonzo Ekhokelwayo XH, זיך-גיידיד דינסט YI, Iṣẹ Itọsọna Ara Ẹni YO, Isevisi Oziqondisayo ZU, Self Guided Service EN.


Press Kit
Rixing Go Digital Self Guided Service Media Articles

For immediate use: Rixing Go Digital articles, available in languages such as French, Portuguese, Chinese (Mandarin), German, Indonesian, Hindi, Dutch, Italian, English, Spanish, Turkish, Arabic (Standard), Korean, Japanese and Russian, to enrich your content.


Unique Properties

This project introduces a visitor-centered self-guided service framework, which includes points of interest, and a correspondent web-based mobile guide. The mobile guide connects artifacts, knowledge, and extended services in Rixing Type Foundry. Visitors can stop by a numbered signage, click on the correspondent number on the mobile to learn about the artifacts or shop souvenirs on their own, leaving staff more time to better serve customers. People can enjoy the guide in sequence or move to different POI to compose their own journey of visit. As the numbered signage of POI is placed beside the artefacts, visitors will see the pre-recorded guide of a docent explaining, just like in real time.

Tags

self-service, self-guided, service design, mobile guide, digital guide, museum guide, webapp, type foundry, letterpress

Production Technology

The self-guide system is realized as a mobile web compatible with most smartphones (e.g. iOS or Android). Since it's web-based, no app installation is needed. Just scan the QR code, the mobile guide service will start immediately. When experiencing, the user interface keeps the visitor's own system display preference setting to fit individual style, and visitors can review again all the guided tour contents after leaving the Foundry. We developed the mobile guide using Squarespace, a coding-free responsive web design platform. The audio and video contents are stored in the Vimeo cloud platform, and can be updated with ease. The environmental signages are printed acrylics coating with Pantone 433C matte that aligns with the color schemes of Rixing Type Foundry.

Design Challenge

Rixing is less of a for-profit business, but more of a social enterprise devoted to preserving the disappearing type-making culture. Therefore, financial condition was hard for Rixing before we had worked with Rixing to optimize their visitor service experience. Design-wise, the challenge lies in the design of UX/UI workflow and the attention paid to the details. Each web page UI needs carefully arranged and hint at the user on actions to take next, and keep the user experience consistent.

Project Duration

The project started on Sep 2022 in Rixing Type Foundry in Taipei, Taiwan.

Operation Flow

1. The visitors scan the QR Code shown on the front gate of Rixing Type Foundry to activate the self-guided service. 2. The mobile guide opens in visitors’ web browser, and the user follows the hint on the interface to watch the instruction video on how-to use the self-guided service. 3. Visitors arrive at a numbered point of interests (POI), and then click on the correspondent number on their mobile guide to watch and listen to the guided tour of that POI. 4. Visitors can experience sequentially or jump to different POI at their own will, review the POI after going home, and/or link to extensive information/website for online shopping or further explorations.

Research

The project is about transforming Rixing into a visitor-centric experiential destination. Value propositioning, stakeholder interviews, and design workshops were conducted, and customer experience journey mapping is used to summarize an optimal and comprehensive guided tour experience from the visitor's perspective. Based on the research insights gained, points of interests are identified and made inter-connected to be experienced systematically, whilst providing the visitors with options to experience different points of interests freely. A self-guided service framework is then implemented as a mobile guide so that the visitor can learn about the place, artefacts, and letterpress-related knowledge, and shop commodities throughout the self-guided journey.

Inspiration

Rixing is well known as the world’s last and only type foundry still making Traditional Chinese letterpress. To convey the cultural values of such disappearing industry heritage - letterpressing, Rixing devotes to offering guided tours to every visitor. However, the guide quality varied from staff to staff, making the visitor experience inconsistent. Also, it takes an average of 27 minutes for a comprehensive guide for each visitor, which is time-consuming, labor-intense, and gradually becomes a financial burden for Rixing. To resolve the crisis, we’ve introduced a self-guided service to free human labor and enhance visitor experience.

Image Credits

Image #1: Photographer CrisKa Photography, The Digital Guide Designed for Rixing Type Foundry, 2023. Image #2: Creator Ting-Han Chen, The Map of Points of Interest in Rixing Type Foundry, 2022. Image #3: Photographer CrisKa Photography, The Digital Guide Designed for Rixing Type Foundry, 2023. Image #4: Photographer China Productivity Center, The Video of the Guided Tour shown on a user's screen, 2022. Image #5: Creator Ting-Han Chen, The UI designs of the Self-Serviced Mobile Guide, 2023.

Project Overview

Rixing Go Digital Self Guided Service has been a Silver winner in the Meta, Strategic and Service Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Ting Han Chen Designer Portrait Photo Award Logo
Silver Recognition

Ting Han Chen was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Rixing Go Digital Self Guided Service.

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Ting Han Chen Press Releases

Attention press members and journalists: We offer a collection of press releases on Ting Han Chen and their notable work, available for your unrestricted use. Press members can now immediately access 3 press releases.


Rixing Introduces Innovative Self-Guided Service for Visitors

Rixing Type Foundry in Taipei, Taiwan, has launched a cutting-edge self-guided service to enhance the visitor experience and preserve the disappearing type-making culture.


Ting Han Chen Designer Portrait Photo
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