eReader
Dedao Focus7

eReader for Dedao (Tianjin) Culture & Communication Co., Ltd.

Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Subtle design elements reconnect reader with the pleasure of holding a paper book. Folding a book while reading is a usual gesture; it inspired designers to use this peculiar shape as a visual and tactile trigger to enrich the user's experience. The entire ink-free and plastic-free packaging is made of biodegradable pulp. It is environmentally friendly, and degradable.

WIlliam Volcoff 2023 Startup Bronze Press Kit № 145505

Download Press Kit № 145505

Download Press Kit № 145505 eReader for Dedao (Tianjin) Culture & Communication Co., Ltd. by WIlliam Volcoff to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Focus7 by WIlliam Volcoff
Focus7 by WIlliam Volcoff

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

eReader by WIlliam Volcoff
eReader by WIlliam Volcoff

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

WIlliam Volcoff Focus7
WIlliam Volcoff Focus7

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

WIlliam Volcoff eReader
WIlliam Volcoff eReader

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

WY amp P Design Team Photo
WY amp P Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image attributions can be found in the Image Credits Section.

Dedao  Tianjin  Culture  amp  Communication Co   Ltd Brand Logo
Dedao Tianjin Culture amp Communication Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

WY amp P Corporate Logo
WY amp P Corporate Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Dedao Focus7 eReader Press Releases

Press releases tailored for Dedao Focus7 are available in the languages: English.


Press Kit
Dedao Focus7 eReader Media Articles

For immediate use: Dedao Focus7 articles, available in languages such as German, French, Portuguese, Turkish, Arabic (Standard), Spanish, Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Italian and Dutch, to enrich your content.


Unique Properties

Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.

Tags

ereader, tablet, book, eInk, CNC, aluminium,

Production Technology

The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use. The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper. The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.

Design Challenge

Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.

Project Duration

The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.

Operation Flow

On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.

Research

Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues. The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.

Inspiration

Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.

Project Overview

Dedao Focus7 eReader has been a Bronze winner in the Digital and Electronic Device Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit WIlliam Volcoff.

WY amp P Design Team Photo Award Logo
Bronze Recognition

WIlliam Volcoff was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Dedao Focus7 eReader.

DesignPRWire
WIlliam Volcoff Press Releases

Explore the world of WIlliam Volcoff through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 2 press releases for journalists.


Dedao Focus7: A New Chapter in eReader Design

Introducing the Dedao Focus7 eReader


WY amp P Design Team Photo
WIlliam Volcoff Newsroom

WIlliam Volcoff Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 145505. Explore WIlliam Volcoff's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are currently viewing Press Kit / Media Showcase 145505 for the Dedao Focus7, with further content available in Newsroom 274873.

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