Gamma
Private Bank for Victor Weiss
Gamma navigates against the tendencies, the over-simplifying and the human disconnection with the corporate digital world. As Gamma's target audiance is elder and extreamly wealthy, the design is focused in creating a exclusive looking high end brand. Respecting the classic touch points of a antique bank and including the modern facilities of a new one, at user choice. Gamma carries a speech where it is seen more as a brand than as a bank. Like a club, which allows the customers to have a sense of belonging. It uses emotional appeal and unique experiences to generate the desire.
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Download Press Kit № 147498 Private Bank for Victor Weiss by Victor Weiss to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Gamma by Victor Weiss
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Private Bank by Victor Weiss
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Victor Weiss Gamma
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Victor Weiss Private Bank
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Victor Weiss Designer Portrait Photo
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Gamma Private Bank Press Releases
Press releases tailored for Gamma are available in the languages: English.
Gamma Private Bank Media Articles
Leverage our ready-to-publish articles on Gamma, offered in a range of languages: Italian, German, French, Dutch, Hindi, Korean, Russian, Chinese (Mandarin), English, Turkish, Arabic (Standard), Spanish, Japanese, Portuguese and Indonesian.
Unique Properties
Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags
Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge
The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Project Duration
The project was initiated in April 2019, and was concluded in June 2020.
Research
It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration
To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Overview
Gamma Private Bank has been a Bronze winner in the Luxury Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Victor Weiss.
Bronze Recognition
Victor Weiss was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Gamma Private Bank.
Victor Weiss Press Releases
Explore the world of Victor Weiss through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 4 press releases for all journalists.
Introducing Gamma: A New Standard in Private Banking
Victor Weiss Unveils Exclusive Private Bank Design, Gamma, Redefining Wealth Management
Victor Weiss Newsroom
Victor Weiss Newsroom is your gateway to exploring acclaimed design and award-winning works.
