Aurum

Gold Leaves Packaging for AURUM

Transform gold leaf to luxury products through innovative product design: Aurum is a luxury brand of 23.75k edible gold flakes gift set, which are the great indulgence experience for anyone looking for extraordinary luxury gift. Redefine pure gold leaf from raw materials, transform into a prestige gift. The premium packaging included highest purity 23.75k pure gold leaf, together with a special tweezer for adding luxurious touch to cuisine, aiming to delivering luxurious enjoyment to everyone whom are looking for the beauty of the exquisite ingredient.

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Download Press Kit № 120435 Gold Leaves Packaging for AURUM by Wong Ka Wai to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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AURUM genuine gold leaves by Wong Ka Wai

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Gold Leaves Packaging by Wong Ka Wai

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Wong Ka Wai AURUM genuine gold leaves

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Wong Ka Wai Gold Leaves Packaging

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Wong Ka Wai Design Team Photo

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AURUMBrand Logo

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Aurum Gold Leaves Packaging Press Releases

Our Aurum press releases are ready in languages: English, for your convenience.

Aurum Gold Leaves Packaging Media Articles

For immediate use: Aurum articles, available in languages such as Turkish, Arabic (Standard), Hindi, Spanish, German, French, Portuguese, Dutch, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Italian, to enrich your content.

Unique Properties

Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.

Tags

luxury, gold, premium, packaging

Production Technology

As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.

Design Challenge

Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.

Project Duration

Starts in Dec 2019 to Aug 2020

Operation Flow

First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)

Research

We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.

Inspiration

With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.

Project Overview

Aurum Gold Leaves Packaging has been a Golden winner in the Luxury Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Wong Ka Wai.

Golden Recognition

Wong Ka Wai was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Aurum Gold Leaves Packaging.

Wong Ka Wai Press Releases

Discover Wong Ka Wai's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 1 press releases immediately, ready for your use.

Introducing Aurum: The Luxurious Gold Leaves Packaging

Aurum, a premium gift box of edible 23.75k gold flakes, redefines luxury with its exquisite packaging and exceptional design. Created by Wong Ka Wai, this opulent offering is a testament to the art of indulgence.

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