Chair
Promotion

Chair for Beijing Yeak Tech Co. Ltd.

The Promotion chair is clear and simple in a minimalist style. Inspired by end grain texture, with the CNC engraving process, the design team present this chair with a chequered pattern on its back. In addition, the hidden mortise and tenon structure of the chair is designed to ensure overall structural stability. With a unique material structure, this promotional dining chair features a light and shade effect and a sense of order, offering users with artistic dining space. The unique touch of different wood end grains combined with different textures forms a distinctive visual effect.

Yeak design 2023 Agency Bronze Press Kit № 147841

Download Press Kit № 147841

Download Press Kit № 147841 Chair for Beijing Yeak Tech Co. Ltd. by Yeak design to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Promotion by Yeak design
Promotion by Yeak design

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

Chair by Yeak design
Chair by Yeak design

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Yeak design Promotion
Yeak design Promotion

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Yeak design Chair
Yeak design Chair

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Beijing Yeak Tech Co  Ltd Brand Logo
Beijing Yeak Tech Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image attributions can be found in the Image Credits Section.

Design Newswire
Promotion Chair Press Releases

For Promotion, find press releases in a variety of languages: English.


Press Kit
Promotion Chair Media Articles

We provide articles ready for publication on Promotion, offered in several languages: Portuguese, Indonesian, Dutch, Spanish, English, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Hindi, Turkish and Arabic (Standard).


Unique Properties

With unique material structure, this promotion dining chair features light& shade effect and a sense of order, offering users with artistic dining space. Unique touch of different wood end grain combined with different textures forms a distinctive visual effect. The exclusive mortise and tenon structure of the product ensure its stability.

Tags

Chair, furniture, ergonomics, North American black walnut, minimalism

Production Technology

CNC engraving technique North American Black Walnut: FAS grade wood from two farms, Midwest Walnut and Hawkeye Coating: use only OSMO wood wax oil with multiple coating

Design Challenge

The challenge is to keep the whole structure stable with a simple shape. To make it, the product has a customized mortise and tenon structure to keep the structure stable and add some decors to details. Sections with different angles present various light and shadow effects, presenting a profound feeling and soft reflective effect.

Project Duration

The project was launched in Beijing in June 2019, completed in Henan in June 2022 and exhibited in Beijing's Caochangdi Art District in November 2022

Operation Flow

Simple chair, perfect for restaurants, homes, lounges, also a piece of art.

Research

If its end grain seat is compared to a chess board, this simple chair can be seen as a pawn with no dramatic shape. But even a pawn, as long as he keeps going, can become a bishop, a knight, a castle, or even a queen when he reaches the end line, which is called Promotion.

Inspiration

The product is inspired by the end grain (tree ring) of wood with unique touch and texture, unlike the section of conventional wood furniture. This Promotion chair is made of small end grain squares putting together in order with the customized mortise and tenon structure presenting the aesthetic feeling of chessboard, standing out from conventional wood furniture.

Project Overview

Promotion Chair has been a Bronze winner in the Furniture Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Yeak design.

 Award Logo
Bronze Recognition

Yeak design was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Promotion Chair.

DesignPRWire
Yeak design Press Releases

Access a rich repository of press releases on Yeak design, offered to press and media professionals for unrestricted use in their stories. 6 press releases are now available for immediate access by journalists.


Promotion Chair: A Unique End Grain Inspired Dining Chair by Huile Yi

Huile Yi's Promotion chair, inspired by end grain texture, offers a unique dining experience with its artistic design and structural stability.


Newsroom
Yeak design Newsroom

Discover outstanding design and award-winning initiatives in the Yeak design Newsroom.

You are currently viewing Media Showcase № 147841. Visit Yeak design's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are exploring Press Kit / Media Showcase 147841 for Promotion. More resources can be found in Newsroom 322067.

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