Promotion
Chair for Beijing Yeak Tech Co. Ltd.
The Promotion chair is clear and simple in a minimalist style. Inspired by end grain texture, with the CNC engraving process, the design team present this chair with a chequered pattern on its back. In addition, the hidden mortise and tenon structure of the chair is designed to ensure overall structural stability. With a unique material structure, this promotional dining chair features a light and shade effect and a sense of order, offering users with artistic dining space. The unique touch of different wood end grains combined with different textures forms a distinctive visual effect.
Download Press Kit № 147841
Download Press Kit № 147841 Chair for Beijing Yeak Tech Co. Ltd. by Huile Yi to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention innovation|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Promotion by Huile Yi
Download 1800 Pixels JPEG Image.
Chair by Huile Yi
Download 1800 Pixels JPEG Image.
Huile Yi Promotion
Download 1800 Pixels JPEG Image.
Huile Yi Chair
Download 1800 Pixels JPEG Image.
Beijing Yeak Tech Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Promotion Chair Press Releases
Press releases tailored for Promotion are available in the languages: English.
Promotion Chair Media Articles
Ready-to-feature articles on Promotion are available in these languages: Portuguese, Indonesian, Dutch, Spanish, English, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Hindi, Turkish and Arabic (Standard), for your convenience.
Unique Properties
With unique material structure, this promotion dining chair features light& shade effect and a sense of order, offering users with artistic dining space. Unique touch of different wood end grain combined with different textures forms a distinctive visual effect. The exclusive mortise and tenon structure of the product ensure its stability.
Tags
Chair, furniture, ergonomics, North American black walnut, minimalism
Production Technology
CNC engraving technique North American Black Walnut: FAS grade wood from two farms, Midwest Walnut and Hawkeye Coating: use only OSMO wood wax oil with multiple coating
Design Challenge
The challenge is to keep the whole structure stable with a simple shape. To make it, the product has a customized mortise and tenon structure to keep the structure stable and add some decors to details. Sections with different angles present various light and shadow effects, presenting a profound feeling and soft reflective effect.
Project Duration
The project was launched in Beijing in June 2019, completed in Henan in June 2022 and exhibited in Beijing's Caochangdi Art District in November 2022
Operation Flow
Simple chair, perfect for restaurants, homes, lounges, also a piece of art.
Research
If its end grain seat is compared to a chess board, this simple chair can be seen as a pawn with no dramatic shape. But even a pawn, as long as he keeps going, can become a bishop, a knight, a castle, or even a queen when he reaches the end line, which is called Promotion.
Inspiration
The product is inspired by the end grain (tree ring) of wood with unique touch and texture, unlike the section of conventional wood furniture. This Promotion chair is made of small end grain squares putting together in order with the customized mortise and tenon structure presenting the aesthetic feeling of chessboard, standing out from conventional wood furniture.
Project Overview
Promotion Chair has been a Bronze winner in the Furniture Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Huile Yi.
Bronze Recognition
Huile Yi was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Promotion Chair.
Huile Yi Press Releases
Journalists and media members can enrich their content with our press releases on Huile Yi, available for free use. For immediate journalistic use: 6 press releases are available right now.
Promotion Chair: A Unique End Grain Inspired Dining Chair by Huile Yi
Huile Yi's Promotion chair, inspired by end grain texture, offers a unique dining experience with its artistic design and structural stability.
Huile Yi Newsroom
Find inspiration and award-winning creativity within the Huile Yi Newsroom.
