Selftea by Fatih Saruhan innovative automatic turkish tea maker

Selftea

Automatic Turkish Tea Maker for HAKKI SARUHAN VE ORTAKLARI YAZILIM VE BİLİŞİM KOLL. ŞTİ.

The Automatic Turkish Tea Maker revolutionizes traditional tea brewing with full automation, ensuring an effortless yet authentic experience. Its patent pending sliding mechanism precisely transfers boiling water to the teapot, replicating the ideal infusion process. Users can adjust the water flow to customize tea strength. Designed for modern kitchens, it seamlessly blends innovation and tradition, delivering a consistent, high quality tea experience with ease.

Fatih Saruhan 2025 Agency Silver Press Kit № 165560

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Selftea by Fatih Saruhan

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Automatic Turkish Tea Maker by Fatih Saruhan

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Fatih Saruhan Selftea

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HAKKI SARUHAN VE ORTAKLARI YAZILIM VE BİLİŞİM KOLL ŞTİ Brand Logo

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Unique Properties

The Automatic Turkish Tea Maker replaces the traditional process of brewing tea with total automation. Its sleek and modern design fits perfectly into today's kitchen, while the patent-pending sliding mechanism transfers boiling water to the teapot for perfect infusion without intervention from the user. Control the flow of the water for the desired strength of your tea.

Production Technology

The Automatic Turkish Tea Maker was designed through a user centered approach, focusing on preserving the authenticity of traditional brewing while integrating modern automation. Extensive research on tea making rituals shaped the ergonomics and functionality. The device incorporates high quality stainless steel and heat resistant glass, ensuring durability and safety. Advanced temperature control and infusion techniques were implemented to replicate the precise steeping process of Turkish tea.

Design Challenge

The main creative challenge was automating Turkish tea-making while preserving its authenticity. Traditional methods require precise control over steeping time, temperature, and tea water ratio, which are difficult to replicate mechanically. Socially, tea is a cultural ritual, making user acceptance crucial. Externally, technological limitations, material selection, and production feasibility posed challenges. Through rigorous R&D, smart automation, and material innovation, these obstacles were successfully overcome.

Project Duration

The project began in 2022 in Istanbul and was completed in January 2025. Following extensive research, prototyping, and user testing, the final design successfully integrates automation with the traditional Turkish tea brewing method. The product is now prepared for mass production and is expected to be introduced to the market soon, offering an innovative and effortless tea-making experience.

Operation Flow

Using the Automatic Turkish Tea Maker is effortless. Simply add water and tea leaves, press a button, and let the machine handle the rest. It mimics the traditional double teapot method, automatically adjusting heat and steeping time for the perfect brew. The device ensures consistent flavor every time, without the need for manual control. By eliminating guesswork and effort, it makes authentic Turkish tea accessible to everyone, delivering a rich and smooth taste with ease.

Research

Our process began with field research, user studies, and R&D testing, ensuring a deep understanding of traditional Turkish tea making and user expectations. The design journey was highly iterative, involving numerous sketches, prototypes, and extensive team discussions. Through collaboration and continuous refinement, we transformed insights into a functional, user friendly product that seamlessly integrates tradition with modern automation. This project is a true team effort, shaped by research and innovation.

Inspiration

The Automatic Turkish Tea Maker is an innovative gadget designed to simplify a lot of the hard work required by the traditional method of brewing with ease and speed. It automates the entire process to give the real Turkish tea without any kind of manual effort.

Image Credits

Creator (Industrial Designer): Latif Mahmudoğlu

Project Overview

Selftea Automatic Turkish Tea Maker has been a Silver winner in the Home Appliances Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Fatih Saruhan was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Selftea Automatic Turkish Tea Maker.

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