Crispy

Toast Maker for HAKKI SARUHAN VE ORTAKLARI YAZILIM VE BİLİŞİM KOLL. ŞTİ.

The multi functional toaster combines ergonomic design and advanced usability, offering an effortless cooking experience. Its comfortable grip handle and intuitive temperature controls ensure precision, while non stick grill plates enable easy cleaning. Designed for grilling, toasting, and pressing, it meets diverse kitchen needs. Enhanced with heat resistant handles and anti slip feet, this energy efficient appliance seamlessly blends convenience, style, and reliability.

Download Press Kit № 165561

Download Press Kit № 165561 Toast Maker for HAKKI SARUHAN VE ORTAKLARI YAZILIM VE BİLİŞİM KOLL. ŞTİ. by Fatih Saruhan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Crispy by Fatih Saruhan

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Toast Maker by Fatih Saruhan

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Fatih Saruhan Crispy

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Fatih Saruhan Toast Maker

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HAKKI SARUHAN VE ORTAKLARI YAZILIM VE BİLİŞİM KOLL ŞTİ Brand Logo

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Unique Properties

This product features an ergonomic design with a comfortable grip handle, intuitive temperature controls, and non stick grill plates for easy cleaning, all within a compact and modern aesthetic. Its multi functionality allows for grilling, toasting, and pressing, catering to versatile kitchen needs. Enhanced with safety features like heat resistant handles and anti slip feet, this energy efficient appliance combines convenience, style, and reliability for an elevated cooking experience.

Tags

Turkish Toast, Panini Maker, Panini, Home appliances, Toast, Kitchen appliances

Production Technology

It has dimensions of Width: 280 mm x Depth: 320 mm x Height: 140 mm, making it compact yet highly functional for various kitchen environments. It features press-formed aluminum heating plates with a non-stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 220-240V, 50/60Hz with a 1500W power output, it includes adjustable temperature control, heat resistant handles and anti slip feet for enhanced safety and performance.

Design Challenge

The biggest challenge was balancing affordability, functionality, and sustainability without compromising quality. Internally, the team had to respect traditional toasting and grilling methods while integrating modern efficiency. Socially, users demanded ease of use and cleaning, requiring precise material selection. Externally, production feasibility and compliance with energy regulations influenced design choices. Through iterative prototyping and material optimization, it achieved a cost effective, user friendly, and regulation compliant product.

Project Duration

The project began in 2024 and is scheduled to enter production in the first quarter of 2025. It was showcased at Zuchex Istanbul in September, receiving significant industry attention. Designed and developed with a focus on functionality, efficiency, and sustainability, the toaster will be manufactured in Turkey, ensuring high production standards while supporting local industry. Its ergonomic design and multi functionality make it a valuable addition to modern kitchens.

Operation Flow

Using it is simple and effortless. Just place your food inside, adjust the temperature, and let it do the rest. The ergonomic handle ensures a comfortable grip, while the non stick plates make cleaning easy. It can grill, toast, or press different foods, adapting to various needs. The even heat distribution guarantees perfect results every time, while safety features like heat resistant handles and anti slip feet provide a worry free cooking experience.

Research

This project was based on user centered and market driven research, aiming to create an ergonomic, efficient, and affordable toaster that meets modern kitchen needs. The research focused on understanding user habits, common frustrations, and industry trends. A mixed method approach was used, including surveys, observational studies, and prototype testing. Data was collected through structured interviews, heat distribution analysis, and material durability tests. Participants included home users, professional chefs, and appliance retailers, ensuring feedback from diverse perspectives. The results showed that users prioritize ease of cleaning, even heat distribution, and multi functionality. Many existing products were either too bulky, inefficient, or difficult to maintain. These insights led to a compact, energy efficient design with non stick grill plates, ergonomic handles, and intuitive controls. This research had a direct impact on product usability, market positioning, and manufacturing feasibility. By optimizing material selection and production methods, costs were reduced while maintaining quality. Socially, it enhances the daily cooking experience, while supporting local production in Turkey fosters economic growth. The project successfully blends user needs, technological advancements, and sustainable design principles to deliver a practical and innovative kitchen appliance.

Inspiration

Inspired by the desire to combine functionality and elegance in everyday kitchen appliances, this toaster draws from modern minimalist aesthetics and user centric design. It aims to bring joy and ease to cooking through intuitive controls, ergonomic handling, and a versatile structure that fits seamlessly into any kitchen. The design was influenced by the needs of urban households, focusing on efficient use of space, easy maintenance, and safety, making it a reliable tool for modern life.

Image Credits

Creator (Industrial Designer): Latif Mahmudoğlu

Project Overview

Crispy Toast Maker has been a Iron winner in the Home Appliances Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Fatih Saruhan was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Crispy Toast Maker.

Fatih Saruhan Press Releases

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