Pet Toy
Coral Scratcher

Pet Toy for Hangzhou owls Technology Co., Ltd.

This cat scratching post strikes a balance among aesthetic pleasure, practicality and environmental friendliness. It not only fulfills the natural instincts of cats to scratch and climb, but also serves as a home decor piece to enhance the overall aesthetic appeal of the living space. Featuring a modular design, the product allows for convenient combination and expansion, improving practicality and playability. Moreover, all materials used are recyclable, which aligns with environmental principles, making the scratching post a good choice for pets and owners to enjoy life together.

Hangzhou owls Technology Co., Ltd. 2025 Enterprise Silver Press Kit № 166375

Download Press Kit № 166375

Download Press Kit № 166375 Pet Toy for Hangzhou owls Technology Co., Ltd. by Hangzhou owls Technology Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention innovation|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Coral Scratcher by Hangzhou owls Technology Co   Ltd
Coral Scratcher by Hangzhou owls Technology Co Ltd

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Pet Toy by Hangzhou owls Technology Co   Ltd
Pet Toy by Hangzhou owls Technology Co Ltd

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Hangzhou owls Technology Co   Ltd  Coral Scratcher
Hangzhou owls Technology Co Ltd Coral Scratcher

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

Hangzhou owls Technology Co   Ltd  Pet Toy
Hangzhou owls Technology Co Ltd Pet Toy

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

Hangzhou owls Technology Co   Ltd Brand Logo
Hangzhou owls Technology Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Unique Properties

This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.

Tags

pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design

Production Technology

The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style. The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable.

Design Challenge

The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.

Project Duration

This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.

Operation Flow

This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.

Research

Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.

Inspiration

Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.

Project Overview

Coral Scratcher Pet Toy has been a Silver winner in the Pet Care, Toys, Supplies and Products for Animals Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Hangzhou owls Technology Co., Ltd..

 Award Logo
Silver Recognition

Hangzhou owls Technology Co., Ltd. was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Coral Scratcher Pet Toy.

Newsroom
Hangzhou owls Technology Co., Ltd. Newsroom

Unlock a treasure trove of award-winning designs by accessing Hangzhou owls Technology Co., Ltd. Newsroom.

You are currently viewing Media Showcase № 166375. Dive into Hangzhou owls Technology Co., Ltd.'s newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are exploring Press Kit / Media Showcase 166375 for Coral Scratcher. More resources can be found in Newsroom 362273.

Explore Now

TriPawd Dog Wheelchair
TriPawd

Dog Wheelchair for Arizona State University

Dosun Shin 2021 Partnership Silver
Saturn Cat Bed
Saturn

Cat Bed for Beijing Yeak Tech Co. Ltd.

Yeak design 2022 Agency Silver
Fluffy Bread Pet Bed
Fluffy Bread

Pet Bed for KAMA MUTA

Chen Liang 2024 Agency Silver
Clickat Diy Cat Furniture
Clickat

Diy Cat Furniture for Ziel Home Furnishing Technology Co., Ltd.

Ziel Home Furnishing Technology Co., Ltd 2024 Enterprise Silver
Catzz Cat Bed
Catzz

Cat Bed for Mirko Vujicic

Mirko Vujicic 2020 Professional Platinum
Furrytail Cat Toilet Litter Box
Furrytail Cat Toilet

Litter Box for Hangzhou Furrytail Technology Co., Ltd.

Damon Duan 2024 Enterprise Silver
Wee Cat Harness
Wee

Cat Harness for Hulumao

Shihchang Hsiao 2025 Professional Silver
LEMO PET-01 Smart Cat Litter Box
LEMO PET-01

Smart Cat Litter Box for Shenyang LEZA technology Co., Ltd.

Zhou Tong 2021 Agency Silver
Puro Pet Care Robot
Puro

Pet Care Robot for TAEUK HAM

TAEUK HAM 2020 Emergent Silver
Neko Goten Cat Tower
Neko Goten

Cat Tower for Design:DESIGN Iris Co., Ltd. /Client:FURUSAKI Co., Ltd. 

Hitomi Otake 2021 Professional Silver
Mew Gic Cat Furniture
Mew Gic

Cat Furniture for Ziel Home Furnishing Technology Co., Ltd.

Ziel Home Furnishing Technology Co., Ltd 2023 Enterprise Silver
JK9 Sync Smart Dog Harness
JK9 Sync

Smart Dog Harness for Julius-K9

Alberto Vasquez 2024 Partnership Golden
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY