Coral Scratcher

Pet Toy for Hangzhou owls Technology Co., Ltd.

This cat scratching post strikes a balance among aesthetic pleasure, practicality and environmental friendliness. It not only fulfills the natural instincts of cats to scratch and climb, but also serves as a home decor piece to enhance the overall aesthetic appeal of the living space. Featuring a modular design, the product allows for convenient combination and expansion, improving practicality and playability. Moreover, all materials used are recyclable, which aligns with environmental principles, making the scratching post a good choice for pets and owners to enjoy life together.

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Download Press Kit № 166375 Pet Toy for Hangzhou owls Technology Co., Ltd. by Hangzhou owls Technology Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Coral Scratcher by Hangzhou owls Technology Co Ltd

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Pet Toy by Hangzhou owls Technology Co Ltd

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Hangzhou owls Technology Co Ltd Coral Scratcher

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Hangzhou owls Technology Co Ltd Pet Toy

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Hangzhou owls Technology Co Ltd Brand Logo

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Unique Properties

This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.

Tags

pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design

Production Technology

The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style. The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable.

Design Challenge

The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.

Project Duration

This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.

Operation Flow

This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.

Research

Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.

Inspiration

Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.

Project Overview

Coral Scratcher Pet Toy has been a Silver winner in the Pet Care, Toys, Supplies and Products for Animals Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Hangzhou owls Technology Co., Ltd..

Silver Recognition

Hangzhou owls Technology Co., Ltd. was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Coral Scratcher Pet Toy.

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