De Muros a Marcas by Paul Joshua Martinez Calderon innovative street art cathedra and art book

De Muros a Marcas

Street Art Cathedra and Art Book for Paul Joshua Martinez Calderon

This project aims to educate university students in art and design about street art's impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art's aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.

Paul Joshua Martinez Calderon 2025 Academic Bronze Press Kit № 167455

Download Press Kit № 167455

Download Press Kit № 167455 Street Art Cathedra and Art Book for Paul Joshua Martinez Calderon by Paul Joshua Martinez Calderon to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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De Muros a Marcas by Paul Joshua Martinez Calderon

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Street Art Cathedra and Art Book by Paul Joshua Martinez Calderon

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Paul Joshua Martinez Calderon De Muros a Marcas

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Acknowledgements for photographs are in the Image Credits Section.

Paul Joshua Martinez Calderon Street Art Cathedra and Art Book

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Unique Properties

This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.

Production Technology

The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.

Design Challenge

The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.

Project Duration

The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.

Operation Flow

The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.

Research

For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.

Inspiration

Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.

Project Overview

De Muros a Marcas Street Art Cathedra and Art Book has been a Bronze winner in the Education, Teaching Aid and Training Content Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Paul Joshua Martinez Calderon.

Bronze Recognition

Paul Joshua Martinez Calderon was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work De Muros a Marcas Street Art Cathedra and Art Book.

Paul Joshua Martinez Calderon Newsroom

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You are currently viewing Media Showcase № 167455. Explore Paul Joshua Martinez Calderon's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are exploring Press Kit / Media Showcase 167455 for De Muros a Marcas. More resources can be found in Newsroom 363517.