Electraline

Modular Charging Station Infrastructure for Electra

Electraline is a modular urban furniture solution that redefines EV charging hubs by integrating functionality, aesthetics, and adaptability. Its fluid, scalable design allows seamless expansion from compact installations to large hubs while maintaining a cohesive visual identity. Featuring responsibly sourced wood, sleek aluminum, and integrated LED panels, it enhances user experience with real-time information and intuitive interaction. The optional solar-equipped canopy further expands energy efficiency, making it a future-proof and sustainable public infrastructure solution.

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Electraline by Valeriia Ilicheva and Antoine Questel

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Modular Charging Station Infrastructure by Valeriia Ilicheva and Antoine Questel

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Valeriia Ilicheva and Antoine Questel Electraline

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Valeriia Ilicheva and Antoine Questel Modular Charging Station Infrastructure

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Electra Design Team Photo

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ElectraBrand Logo

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Unique Properties

Electraline is a holistic, all in one EV charging solution. Its modularity enables adaptation to diverse locations and future needs. Starting with a sleek base station, it scales to larger setups with solar canopies. Warm, ecofriendly materials like wood ensure harmony with surroundings, while LED screens provide vital info and visibility. Electraline connects people and technology through thoughtful, sustainable design.

Tags

EV Charging, Sustainable Infrastructure, Modular Design, User-Friendly, Solar Energy, Warm Materials, All-in-One Solution, ElectraLine, Public Design, Urban Furniture, Urban Design, Electra

Production Technology

ElectraLine is designed with sustainability and practicality in mind. Using warm, ecological materials such as responsibly sourced wood and durable metals, the structure prioritizes both aesthetics and environmental responsibility. The modular system ensures easy assembly and scalability, while the optional canopy integrates solar panels to harness renewable energy. Every detail, from integrated speakers to energy-efficient LED displays, has been thoughtfully developed to enhance user experience and sustainability.

Design Challenge

The primary challenge was balancing modularity with recognizability. Designing a system that could evolve from a basic setup to an advanced station with a solar-integrated canopy required careful consideration of aesthetics, cost, and scalability. The use of respectful materials, such as wood and energy-efficient components, reflects our commitment to sustainable design without compromising on visual impact or functionality.

Project Duration

The project began in February 2024 in Paris, with design completion by June 2024. The first prototype was publicly unveiled at the Paris Motor Show in October 2024, generating significant interest. Deployment across Europe starts in February 2025, with initial installations in France, Belgium, Italy, and Spain.

Operation Flow

ElectraLine simplifies the charging experience at every step. Users are guided by LED displays offering real-time information on availability, pricing, and charging progress. Comfortable seating and shaded areas invite users to relax while their vehicle charges. With a modular concept, the station can adapt to changing needs, including the addition of a canopy with solar panels. This ensures not only an energy-efficient infrastructure but also a forward-thinking approach to design that grows with its users.

Research

The concept for ElectraLine was developed using a comprehensive framework that integrates user insights, sustainable design principles, and innovative technology. Through extensive research and workshops, we identified the need for an adaptable and approachable charging solution. The design merges functionality with aesthetics, ensuring that the stations not only meet technical requirements but also foster a positive user experience.

Inspiration

Electraline embodies a user first approach, addressing the needs of EV drivers with simplicity and elegance. Inspired by Electra’s values - approachability, simplicity, and sustainability - it combines cutting edge design with functionality. The concept centers on creating a charging station that is as inviting as it is efficient, ensuring a seamless integration of form, function, and user experience. Its modular design, built with respectful and sustainable materials, reflects our commitment to redefining public infrastructure.

Image Credits

All rights belong to the Electra company.

Project Overview

Electraline Modular Charging Station Infrastructure has been a Golden winner in the Street Furniture Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Valeriia Ilicheva and Antoine Questel was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Electraline Modular Charging Station Infrastructure.

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