'Forma' by Jae Choi: Innovation in Chair

Forma

Chair for Jae Choi

Forma reinterprets the timeless silhouette of a horse's saddle through the technique of wet molding, shaping leather into intricate, structured forms. This process enhances durability and sculptural precision, allowing for seamless transitions between softness and rigidity. By pushing the boundaries of leather manipulation, Forma highlights materiality, refinement, and fluidity, redefining traditional craftsmanship in modern fabrication while achieving both structural integrity and sculptural rhythm.

Jae Choi 2025 Emergent Iron Press Kit № 169940

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Forma by Jae Choi

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Chair by Jae Choi

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Jae Choi Forma

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Jae Choi Chair

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Unique Properties

Forma reinterprets the timeless silhouette of a horse’s saddle through the technique of wet molding to shape leather into intricate, structured forms. This method enhances durability and sculptural precision, allowing for seamless transitions between softness and rigidity. By pushing the boundaries of leather manipulation, Forma highlights materiality, refinement, and fluidity, redefining traditional craftsmanship in modern fabrication while achieving both structural integrity and sculptural rhythm.

Production Technology

Since early civilization, leather has been valued for its versatility, offering both comfort and protection. Wet molding, one of the oldest leatherworking techniques, remains a vital method for shaping leather into structured, durable forms. Forma employs this technique to fuse soft and rigid elements with fluidity, achieving structural refinement. By leveraging this process, the design not only preserves traditional craftsmanship but also explores new possibilities in material adaptation and contemporary fabrication techniques.

Design Challenge

Wet molding is a centuries-old technique, yet its potential within contemporary design remains largely underexplored. This project challenges conventional applications by experimenting with new shaping methods, testing leather’s adaptability, and refining its structural possibilities. Through material-driven research, it seeks to expand the boundaries of craftsmanship, integrating traditional leatherworking techniques with adaptive design solutions.

Project Duration

The project started in January 2023 in Providence, Rhode Island, and was completed in May 2023.

Operation Flow

Designed to offer both function and sculptural presence, Forma’s structured yet fluid form allows it to serve as a seat while also acting as a statement piece. The careful balance of soft and rigid elements provides both comfort and support, making it a versatile addition to various interior spaces.

Research

This project investigates the potential of wet molding through hands-on experimentation, analyzing the material’s flexibility and structural limitations. By studying how leather responds to manipulation, the research informs the development of innovative forms and explores new possibilities in furniture applications. Pushing the boundaries of this traditional craft, the study bridges material experimentation with material-driven design, redefining leather’s role in modern fabrication.

Inspiration

Forma is rooted in a deep appreciation for the transformation of raw materials through time-honored craftsmanship. Inspired by the evolution of saddlery, the project reinterprets traditional processes for new creative applications by examining how wet molding—a technique integral to equestrian gear—can be adapted for contemporary design. The interplay of structure and fluidity found in saddlery serves as the foundation for a piece that honors heritage craftsmanship while embracing design refinement.

Image Credits

Image #1: Creator Jaewoo(Jae) Choi, Forma, 2023. Image #2: Creator Jaewoo(Jae) Choi, Forma, 2023. Image #3: Creator Jaewoo(Jae) Choi, Forma, 2023. Image #4: Creator Jaewoo(Jae) Choi, Forma, 2023.

Project Overview

Forma Chair has been a Iron winner in the Furniture Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Jae Choi was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Forma Chair.

Jae Choi Press Releases

We provide a series of press releases on Jae Choi that journalists and press members can freely incorporate into their narratives. 1 press releases are now available for immediate access by journalists.

Jae Choi Newsroom

Jae Choi Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 169940. Navigate Jae Choi's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are now viewing Press Kit / Media Showcase 169940 on Forma. For more details, access Newsroom 350259.