House of Smaragd
Advent Box for Smaragd 1969 / Why Agency
House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Download Press Kit № 171968
Download Press Kit № 171968 Advent Box for Smaragd 1969 / Why Agency by Rilind Hoxha to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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House of Smaragd by Rilind Hoxha
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Advent Box by Rilind Hoxha
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Rilind Hoxha House of Smaragd
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Rilind Hoxha Advent Box
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Rilind Hoxha Design Team Photo
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Smaragd 1969 Why AgencyBrand Logo
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Rilind Hoxha Interview
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Unique Properties
House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Tags
Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology
Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge
The hardest part was what the theme of the advent box was gonna be. The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor. The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Project Duration
The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow
The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Research
The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration
The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Image Credits
Filip Shutarov
Project Overview
House of Smaragd Advent Box has been a Bronze winner in the Giftware Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Rilind Hoxha was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work House of Smaragd Advent Box.
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