Xiong Mao Wild Shell
Outdoor Jacket for Guangzhou Xiongmao Outdoor Products Co., Ltd.
The Wild Shell stands out by blending environmental responsibility, practicality, and aesthetics. Featuring sustainable materials, manufacturing innovation, and minimalist elegance, this jacket becomes a testament to the philosophy of Designed for the Outdoors and Born from Nature. Beyond meeting the performance demands of activities like professional trail running and lightweight hiking, it takes a step forward in sustainability, pioneering a green future for the industry and unlocking the limitless possibilities of outdoor apparel design.
Download Press Kit № 172058
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Xiong Mao Wild Shell by Guangzhou Xiongmao Outdoor Products
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Outdoor Jacket by Guangzhou Xiongmao Outdoor Products
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Guangzhou Xiongmao Outdoor Products Xiong Mao Wild Shell
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Guangzhou Xiongmao Outdoor Products Outdoor Jacket
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Unique Properties
The Wild Shell, designed for outdoor enthusiasts, combines high performance with environmental responsibility. Crafted entirely from biobased materials, this jacket ensures a green lifecycle from raw materials to finished product, seamlessly integrating sustainability and functionality. With its lightweight design and premium materials, it offers unmatched performance in diverse demanding outdoor conditions, all without compromising on comfort.
Tags
Environmentally Friendly Outdoor Jacket, Outdoor Sports, Fully Biobased Materials, Lightweight Design, Back to Basics, Dyneema Fibers, Pocket to Bag Integrated Storage Design, Minimalist Aesthetic Design
Production Technology
The jacket embodies environmental responsibility by fully using biobased materials, combined with advanced microporous membrane technology and robust Dyneema fibers to enhance wear resistance, breathability, and comfort. The SoundMax ultrasonic seam taping technology and the precisely controlled adhesive overflow process work in harmony, using vibrations at high frequencies for flawless bonds between tapes and fabrics. This boosts not only water resistance but also visual appeal and quality.
Design Challenge
Traditional composite fabrics are often made by laminating different materials, requiring complex separation during recycling. This leads to high costs, low efficiency, and significant environmental harm. To solve these problems, the jacket combines three layers of the fabric made from a single material. This simplifies recycling, allowing it to enter the recycling loop directly without separation. The use of fully biobased materials also reflects the commitment of the brand to sustainability.
Project Duration
The design and development of this jacket began in Guanghzou, in June 2024.
Operation Flow
By harnessing ergonomic data modeling and 3D seamless splicing technology, the jacket weighs only 248g, lighter than 4 SIS Isotonic Energy Gels. The combination of lightweight fabrics and seamless cutting ensures optimal comfort and unrestricted movement. With an innovative integrated storage design, the jacket can fold into a sling bag, eliminating the burden of carrying bulky outdoor gear and allowing the wearer to transition seamlessly between the rhythm of city life and the call of the wild.
Research
As global environmental awareness rises, the outdoor sports industry is navigating a shift from high performance to sustainability. However, traditional outdoor apparel often use petrochemical based materials, which excel in functionality but come at a heavy environmental cost during production and disposal. Meanwhile, outdoor enthusiasts are increasingly demanding lightweight and multifunctional gear, especially for hiking and trail running, where portability and comfort are essential.
Inspiration
Drawing inspiration from nature, the jacket design aims to harmonize environmental protection with minimalist charm. Rooted in the Back to Basics philosophy, it combines simple yet refined design with sustainable materials, helping the wearer feel closer to nature and embrace the true spirit of adventure. The color palette also echoes this philosophy: vibrant fluorescent green reflects the vitality of the natural world, while soft gray adds a touch of understated elegance and purity.
Project Overview
Xiong Mao Wild Shell Outdoor Jacket has been a Silver winner in the Outdoor Gear and Camping Equipment Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Guangzhou Xiongmao Outdoor Products.
Silver Recognition
Guangzhou Xiongmao Outdoor Products was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Xiong Mao Wild Shell Outdoor Jacket.
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