Outdoor Jacket
Xiong Mao Wild Shell

Outdoor Jacket for Guangzhou Xiongmao Outdoor Products Co., Ltd.

The Wild Shell stands out by blending environmental responsibility, practicality, and aesthetics. Featuring sustainable materials, manufacturing innovation, and minimalist elegance, this jacket becomes a testament to the philosophy of Designed for the Outdoors and Born from Nature. Beyond meeting the performance demands of activities like professional trail running and lightweight hiking, it takes a step forward in sustainability, pioneering a green future for the industry and unlocking the limitless possibilities of outdoor apparel design.

Guangzhou Xiongmao Outdoor Products 2025 Agency Silver Press Kit № 172058

Download Press Kit № 172058

Download Press Kit № 172058 Outdoor Jacket for Guangzhou Xiongmao Outdoor Products Co., Ltd. by Guangzhou Xiongmao Outdoor Products to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Xiong Mao Wild Shell by Guangzhou Xiongmao Outdoor Products
Xiong Mao Wild Shell by Guangzhou Xiongmao Outdoor Products

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Outdoor Jacket by Guangzhou Xiongmao Outdoor Products
Outdoor Jacket by Guangzhou Xiongmao Outdoor Products

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Guangzhou Xiongmao Outdoor Products Xiong Mao Wild Shell
Guangzhou Xiongmao Outdoor Products Xiong Mao Wild Shell

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Guangzhou Xiongmao Outdoor Products Outdoor Jacket
Guangzhou Xiongmao Outdoor Products Outdoor Jacket

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Details on photo contributions are located in the Image Credits Section.

Guangzhou Xiongmao Outdoor Products Design Team Photo
Guangzhou Xiongmao Outdoor Products Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

Guangzhou Xiongmao Outdoor Products Co   Ltd Brand Logo
Guangzhou Xiongmao Outdoor Products Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Unique Properties

The Wild Shell, designed for outdoor enthusiasts, combines high performance with environmental responsibility. Crafted entirely from biobased materials, this jacket ensures a green lifecycle from raw materials to finished product, seamlessly integrating sustainability and functionality. With its lightweight design and premium materials, it offers unmatched performance in diverse demanding outdoor conditions, all without compromising on comfort.

Tags

Environmentally Friendly Outdoor Jacket, Outdoor Sports, Fully Biobased Materials, Lightweight Design, Back to Basics, Dyneema Fibers, Pocket to Bag Integrated Storage Design, Minimalist Aesthetic Design

Production Technology

The jacket embodies environmental responsibility by fully using biobased materials, combined with advanced microporous membrane technology and robust Dyneema fibers to enhance wear resistance, breathability, and comfort. The SoundMax ultrasonic seam taping technology and the precisely controlled adhesive overflow process work in harmony, using vibrations at high frequencies for flawless bonds between tapes and fabrics. This boosts not only water resistance but also visual appeal and quality.

Design Challenge

Traditional composite fabrics are often made by laminating different materials, requiring complex separation during recycling. This leads to high costs, low efficiency, and significant environmental harm. To solve these problems, the jacket combines three layers of the fabric made from a single material. This simplifies recycling, allowing it to enter the recycling loop directly without separation. The use of fully biobased materials also reflects the commitment of the brand to sustainability.

Project Duration

The design and development of this jacket began in Guanghzou, in June 2024.

Operation Flow

By harnessing ergonomic data modeling and 3D seamless splicing technology, the jacket weighs only 248g, lighter than 4 SIS Isotonic Energy Gels. The combination of lightweight fabrics and seamless cutting ensures optimal comfort and unrestricted movement. With an innovative integrated storage design, the jacket can fold into a sling bag, eliminating the burden of carrying bulky outdoor gear and allowing the wearer to transition seamlessly between the rhythm of city life and the call of the wild.

Research

As global environmental awareness rises, the outdoor sports industry is navigating a shift from high performance to sustainability. However, traditional outdoor apparel often use petrochemical based materials, which excel in functionality but come at a heavy environmental cost during production and disposal. Meanwhile, outdoor enthusiasts are increasingly demanding lightweight and multifunctional gear, especially for hiking and trail running, where portability and comfort are essential.

Inspiration

Drawing inspiration from nature, the jacket design aims to harmonize environmental protection with minimalist charm. Rooted in the Back to Basics philosophy, it combines simple yet refined design with sustainable materials, helping the wearer feel closer to nature and embrace the true spirit of adventure. The color palette also echoes this philosophy: vibrant fluorescent green reflects the vitality of the natural world, while soft gray adds a touch of understated elegance and purity.

Project Overview

Xiong Mao Wild Shell Outdoor Jacket has been a Silver winner in the Outdoor Gear and Camping Equipment Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Guangzhou Xiongmao Outdoor Products.

Guangzhou Xiongmao Outdoor Products Design Team Photo Award Logo
Silver Recognition

Guangzhou Xiongmao Outdoor Products was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Xiong Mao Wild Shell Outdoor Jacket.

Guangzhou Xiongmao Outdoor Products Design Team Photo
Guangzhou Xiongmao Outdoor Products Newsroom

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