Joy

Hand Blender for Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

With its ergonomic button design and comfortable grip, Joy meets all the expectations of a high quality hand blender. The 1200-watt motor of the model with dual-stage speed adjustment performs the mixing function in the shortest time in an effective way . Thanks to its stainless steel blender apparatus, it can easily crush and grind fruit and vegetables without splashing around. Thanks to the double beater and double blade chopper container, both the product performance and the pleasure of spending time in the kitchen are doubled.

Download Press Kit № 88183

Download Press Kit № 88183 Hand Blender for Senur Elektrik Motorları San Tic AS, Brand Name: Arnica by Yasemin Ulukan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Joy by Yasemin Ulukan

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Hand Blender by Yasemin Ulukan

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Yasemin Ulukan Joy

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Yasemin Ulukan Hand Blender

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Senur Elektrik Motorları San Tic AS Brand Name ArnicaBrand Logo

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Joy Hand Blender Press Releases

Discover our press releases for Joy available in the following languages: English.

Joy Hand Blender Media Articles

Our Joy articles are prepped and available in these languages: Spanish, English, Korean, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin), Hindi, Italian, German, French, Portuguese, Dutch, Japanese and Russian, ready for your use.

Unique Properties

Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.

Tags

hand, blender , ergonomy , chopper , mixer

Production Technology

Safe Food Contact Materials are used in all stages of the production.

Design Challenge

We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.

Project Duration

The project started in 2018 April in Istanbul and will be launched in market in June 2019

Operation Flow

The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.

Research

In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.

Inspiration

Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.

Project Overview

Joy Hand Blender has been a Bronze winner in the Home Appliances Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Yasemin Ulukan.

Bronze Recognition

Yasemin Ulukan was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Joy Hand Blender.

Yasemin Ulukan Press Releases

Our press releases on Yasemin Ulukan and their work are made freely available for press members looking to add depth to their content. Journalists can access 13 press releases immediately, ready for your use.

Introducing Joy: The Innovative Hand Blender Set by Yasemin Ulukan

Yasemin Ulukan's Joy hand blender set, designed to revolutionize ergonomic features, is set to launch in June 2019 from Istanbul, Turkey, offering a new level of convenience and efficiency in the kitchen.

Yasemin Ulukan Newsroom

Dive into Yasemin Ulukan Newsroom to explore celebrated designs and projects.