Flex
Multifunctional Lamp for GUANGZHOU PINGTIAN CRAFTS CO.LTD
Flex Light is a series of household luminaries that includes two table lamps and one floor lamp. It has a simplified form and is flexible and adaptable for different using scenarios. Under the effect of novel magnetic suction structure, the illuminate can be connected with the stand, smoothly adjusted in any direction, separated for individual use and attached to other surfaces. The materials in these products are natural wood which retain the nature texture and a delicate touch.
Download Press Kit № 89401
Download Press Kit № 89401 Multifunctional Lamp for GUANGZHOU PINGTIAN CRAFTS CO.LTD by GUANGZHOU PINGTIAN CRAFTS CO. LTD to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention innovation|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Flex by GUANGZHOU PINGTIAN CRAFTS CO LTD
Download 1800 Pixels JPEG Image.
Multifunctional Lamp by GUANGZHOU PINGTIAN CRAFTS CO LTD
Download 1800 Pixels JPEG Image.
GUANGZHOU PINGTIAN CRAFTS CO LTD Flex
Download 1800 Pixels JPEG Image.
GUANGZHOU PINGTIAN CRAFTS CO LTD Multifunctional Lamp
Download 1800 Pixels JPEG Image.
GUANGZHOU PINGTIAN CRAFTS CO LTDBrand Logo
Download 1800 Pixels JPEG Image.
Ptlife Corporate Logo
Download 1800 Pixels JPEG Image.
GUANGZHOU PINGTIAN CRAFTS CO. LTD Interview
Exclusive Content: We offer an interview with GUANGZHOU PINGTIAN CRAFTS CO. LTD, approximately 654 words in length, for journalists to use at no cost. Access and download now. Access GUANGZHOU PINGTIAN CRAFTS CO. LTD Interview Now.
Flex Multifunctional Lamp Press Releases
Availability alert: Press releases for Flex in languages including English.
Flex Multifunctional Lamp Media Articles
Ready for your features: articles on Flex in various languages, including Spanish, English, Italian, Indonesian, Turkish, Arabic (Standard), Korean, Portuguese, German, French, Japanese, Russian, Chinese (Mandarin), Hindi and Dutch.
Unique Properties
Flex Light is a series of household luminaries which each is consisted of solid wood housing illuminant,neodymium ball,metal pole and base.Under the effect of novel magnetic suction structure,the illuminant can be connected with the stand and adjusted in any direction centering on the magetic ball.Besides,the illuminant can also be separated and attached to other surfaces as a wall lamp.It is portable and flexible for daily use.It can be disassembled and assembled.The design structure make it more convenient for packaging and logistics.
Tags
flexible, omni directional, portable, multipurpose, rechargeable, touch lamp, reading lamp, lighting design, luminaire, led
Production Technology
CNC machining and profile processing are adopted in the process.Crafting wood by CNC can solve the precision problem of traditional way and be more effective to reduce the cost.So that can be feasible to make products achieve industrial standardization.The materials used in this product include solid wood, aluminum alloy, polymer battery, magnet, LED module and so on.All have passed the domestic 3C certification standard of environmental protection.Solid wood housing is coated with Belgium wax which helps products completely retain the nature texture and delicate touch.
Design Challenge
The difficulty of subversion. Products change from the plug-in electric cable to the wireless charging, from integration to separation,from cold metal to warm wood,from stable and static to mobile.Also, it includes the change of the mechanical connections and electrical connections, and application of magnetic suction with precision and lubrication.All of these need a lot of theoretical thinking,sample test and research.We determined the final proposals present products in minimalist form.
Project Duration
The project started in December 2016 in Guangzhou,finished structural improvement and circuit adjustment in May 2017,finished all materials test in August 2017.Flex Light were launched on TaoBao Crowdfunding Platform on December 21st,2017.
Operation Flow
You can turn on the light and adjust three levels of illuminating brightness by touching the switch which is connected with a touch sensor into the wooden housing.Then,hold the end of lamp body to rotate it in all direction to meet usage requirement.Besides, you can also separate the mobile illuminant from the stand and use it individually.Stick the equipped magnet accessories to other surface,you can attach the illuminant in different surfaces as a wall lamp.
Research
Looking at the world famous reading lamp brand,we can see there are many old-fashioned and stuffy products.Maintaining tradition and professionalism is not an excuse for lockout.It has to be changed.For a new reading lamp design,we collect the global product information to analyze market expectation via data downloads and set following goals.Our products need to be friendly,lightweight,innovative,with prospect of intelligent,economical,especially suitable for dynamic lifestyle of young people.
Inspiration
Inspired by the scene that birds rest on branch,jump and sing happily, rest quietly, and then fly away.With the easily separated structures, this lamp imitates the activity process of birds,which makes the household luminaire more flexible and functional. We select natural wood to develop products for the younger generation.It is light and portable to match the rapid shifts in space and time,which is suitable for free,dynamic lifestyle of the young.We want to create a new user experience of lighting,that is natural, affordable fashion with user-friendly techniques.
Image Credits
Image#1：Zhuoyi Fan ,2018 Image#2：Zhuoyi Fan ,2018 Image#3：Zhuoyi Fan ,2018 Image#4：Zhuoyi Fan ,2018 Image#5：Zhuoyi Fan ,2018
Project Overview
Flex Multifunctional Lamp has been a Silver winner in the Lighting Products and Fixtures Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
GUANGZHOU PINGTIAN CRAFTS CO. LTD was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Flex Multifunctional Lamp.
GUANGZHOU PINGTIAN CRAFTS CO. LTD Press Releases
For journalists seeking engaging content: Explore our press releases featuring GUANGZHOU PINGTIAN CRAFTS CO. LTD's work, freely available for incorporation into your stories. Immediate access is granted to 2 press releases for all journalists.
Introducing Flex: The Multifunctional Lamp by GUANGZHOU PINGTIAN CRAFTS CO. LTD
GUANGZHOU PINGTIAN CRAFTS CO. LTD unveils Flex, a series of innovative household luminaries designed to revolutionize lighting experiences with its multifunctional and flexible features.
GUANGZHOU PINGTIAN CRAFTS CO. LTD Newsroom
Visit GUANGZHOU PINGTIAN CRAFTS CO. LTD Newsroom for an inside look at exceptional design and award-winning projects.
