Multifunctional Lamp
Flex

Multifunctional Lamp for GUANGZHOU PINGTIAN CRAFTS CO.LTD

Flex Light is a series of household luminaries that includes two table lamps and one floor lamp. It has a simplified form and is flexible and adaptable for different using scenarios. Under the effect of novel magnetic suction structure, the illuminate can be connected with the stand, smoothly adjusted in any direction, separated for individual use and attached to other surfaces. The materials in these products are natural wood which retain the nature texture and a delicate touch.

GUANGZHOU PINGTIAN CRAFTS CO. LTD 2020 Enterprise Silver Press Kit № 89401

Download Press Kit № 89401

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Flex by GUANGZHOU PINGTIAN CRAFTS CO  LTD
Flex by GUANGZHOU PINGTIAN CRAFTS CO LTD

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Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. To identify photo contributors, visit the Image Credits Section.

Multifunctional Lamp by GUANGZHOU PINGTIAN CRAFTS CO  LTD
Multifunctional Lamp by GUANGZHOU PINGTIAN CRAFTS CO LTD

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Acknowledgements for photographs are in the Image Credits Section.

GUANGZHOU PINGTIAN CRAFTS CO  LTD Flex
GUANGZHOU PINGTIAN CRAFTS CO LTD Flex

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

GUANGZHOU PINGTIAN CRAFTS CO  LTD Multifunctional Lamp
GUANGZHOU PINGTIAN CRAFTS CO LTD Multifunctional Lamp

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

GUANGZHOU PINGTIAN CRAFTS CO LTDBrand Logo
GUANGZHOU PINGTIAN CRAFTS CO LTDBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Ptlife Corporate Logo
Ptlife Corporate Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Design Interviews
GUANGZHOU PINGTIAN CRAFTS CO. LTD Interview

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Flex Multifunctional Lamp Press Releases

Our Flex press releases are ready in languages: English, for your convenience.


Press Kit
Flex Multifunctional Lamp Media Articles

Ready for your features: articles on Flex in various languages, including Spanish, English, Italian, Indonesian, Turkish, Arabic (Standard), Korean, Portuguese, German, French, Japanese, Russian, Chinese (Mandarin), Hindi and Dutch.


Unique Properties

Flex Light is a series of household luminaries which each is consisted of solid wood housing illuminant,neodymium ball,metal pole and base.Under the effect of novel magnetic suction structure,the illuminant can be connected with the stand and adjusted in any direction centering on the magetic ball.Besides,the illuminant can also be separated and attached to other surfaces as a wall lamp.It is portable and flexible for daily use.It can be disassembled and assembled.The design structure make it more convenient for packaging and logistics.

Tags

flexible, omni directional, portable, multipurpose, rechargeable, touch lamp, reading lamp, lighting design, luminaire, led

Production Technology

CNC machining and profile processing are adopted in the process.Crafting wood by CNC can solve the precision problem of traditional way and be more effective to reduce the cost.So that can be feasible to make products achieve industrial standardization.The materials used in this product include solid wood, aluminum alloy, polymer battery, magnet, LED module and so on.All have passed the domestic 3C certification standard of environmental protection.Solid wood housing is coated with Belgium wax which helps products completely retain the nature texture and delicate touch.

Design Challenge

The difficulty of subversion. Products change from the plug-in electric cable to the wireless charging, from integration to separation,from cold metal to warm wood,from stable and static to mobile.Also, it includes the change of the mechanical connections and electrical connections, and application of magnetic suction with precision and lubrication.All of these need a lot of theoretical thinking,sample test and research.We determined the final proposals present products in minimalist form.

Project Duration

The project started in December 2016 in Guangzhou,finished structural improvement and circuit adjustment in May 2017,finished all materials test in August 2017.Flex Light were launched on TaoBao Crowdfunding Platform on December 21st,2017.

Operation Flow

You can turn on the light and adjust three levels of illuminating brightness by touching the switch which is connected with a touch sensor into the wooden housing.Then,hold the end of lamp body to rotate it in all direction to meet usage requirement.Besides, you can also separate the mobile illuminant from the stand and use it individually.Stick the equipped magnet accessories to other surface,you can attach the illuminant in different surfaces as a wall lamp.

Research

Looking at the world famous reading lamp brand,we can see there are many old-fashioned and stuffy products.Maintaining tradition and professionalism is not an excuse for lockout.It has to be changed.For a new reading lamp design,we collect the global product information to analyze market expectation via data downloads and set following goals.Our products need to be friendly,lightweight,innovative,with prospect of intelligent,economical,especially suitable for dynamic lifestyle of young people.

Inspiration

Inspired by the scene that birds rest on branch,jump and sing happily, rest quietly, and then fly away.With the easily separated structures, this lamp imitates the activity process of birds,which makes the household luminaire more flexible and functional. We select natural wood to develop products for the younger generation.It is light and portable to match the rapid shifts in space and time,which is suitable for free,dynamic lifestyle of the young.We want to create a new user experience of lighting,that is natural, affordable fashion with user-friendly techniques.

Image Credits

Image#1:Zhuoyi Fan ,2018 Image#2:Zhuoyi Fan ,2018 Image#3:Zhuoyi Fan ,2018 Image#4:Zhuoyi Fan ,2018 Image#5:Zhuoyi Fan ,2018

Project Overview

Flex Multifunctional Lamp has been a Silver winner in the Lighting Products and Fixtures Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

GUANGZHOU PINGTIAN CRAFTS CO. LTD was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Flex Multifunctional Lamp.

DesignPRWire
GUANGZHOU PINGTIAN CRAFTS CO. LTD Press Releases

Media members, dive into our press releases on GUANGZHOU PINGTIAN CRAFTS CO. LTD's work, ready for you to use and enhance your journalistic content. 2 press releases are now available for immediate access by journalists.


Introducing Flex: The Multifunctional Lamp by GUANGZHOU PINGTIAN CRAFTS CO. LTD

GUANGZHOU PINGTIAN CRAFTS CO. LTD unveils Flex, a series of innovative household luminaries designed to revolutionize lighting experiences with its multifunctional and flexible features.


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Step into GUANGZHOU PINGTIAN CRAFTS CO. LTD Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 89401. Explore GUANGZHOU PINGTIAN CRAFTS CO. LTD's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing Press Kit / Media Showcase 89401 on Flex. For more details, access Newsroom 251517.

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