Theodorus File Box
Design and Branding for Theodorus
Their shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into their client's business in the aerospace industry. They also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
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Download Press Kit № 114033 Design and Branding for Theodorus by Kazuaki Kawahara to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Theodorus File Box by Kazuaki Kawahara
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Design and Branding by Kazuaki Kawahara
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Kazuaki Kawahara Theodorus File Box
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Kazuaki Kawahara Design and Branding
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TheodorusBrand Logo
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Theodorus File Box Design and Branding Press Releases
For Theodorus File Box, we offer press releases in multiple languages, including: English.
Theodorus File Box Design and Branding Media Articles
Explore our ready-to-use articles on Theodorus File Box, available in multiple languages: Spanish, Italian, German, French, Korean, Russian, English, Portuguese, Dutch, Japanese, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian and Hindi, for your feature stories.
Unique Properties
These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Tags
Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Production Technology
It is made of corrugated cardboard with printed paper stuck together on both sides.
Design Challenge
We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Project Duration
The project started in March 2020 and finished in October 2020 in Japan.
Operation Flow
Our roles in this project included product design, naming, logo design and branding for the file boxes.
Research
According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Inspiration
We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Image Credits
Kazuaki Kawahara, 2020.
Project Overview
Theodorus File Box Design and Branding has been a Iron winner in the Art and Stationery Supplies Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Kazuaki Kawahara was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Theodorus File Box Design and Branding.
Kazuaki Kawahara Press Releases
Our press releases on Kazuaki Kawahara and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 2 press releases.
Introducing Theodorus File Box: A Unique Design by Kazuaki Kawahara
Kazuaki Kawahara unveils Theodorus File Box, a revolutionary stationery product inspired by the relationship between Vincent van Gogh and his brother, Theodorus.
Kazuaki Kawahara Newsroom
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