Theodorus File Box

Design and Branding for Theodorus

Their shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into their client's business in the aerospace industry. They also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.

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Download Press Kit № 114033 Design and Branding for Theodorus by Kazuaki Kawahara to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Theodorus File Box by Kazuaki Kawahara

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Design and Branding by Kazuaki Kawahara

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Kazuaki Kawahara Theodorus File Box

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Kazuaki Kawahara Design and Branding

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TheodorusBrand Logo

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Theodorus File Box Design and Branding Press Releases

Access press releases crafted for Theodorus File Box in these languages: English.

Theodorus File Box Design and Branding Media Articles

For immediate use: Theodorus File Box articles, available in languages such as Spanish, Italian, German, French, Korean, Russian, English, Portuguese, Dutch, Japanese, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian and Hindi, to enrich your content.

Unique Properties

These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.

Tags

Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange

Production Technology

It is made of corrugated cardboard with printed paper stuck together on both sides.

Design Challenge

We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.

Project Duration

The project started in March 2020 and finished in October 2020 in Japan.

Operation Flow

Our roles in this project included product design, naming, logo design and branding for the file boxes.

Research

According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.

Inspiration

We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.

Image Credits

Kazuaki Kawahara, 2020.

Project Overview

Theodorus File Box Design and Branding has been a Iron winner in the Art and Stationery Supplies Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Kazuaki Kawahara was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Theodorus File Box Design and Branding.

Kazuaki Kawahara Press Releases

Explore the world of Kazuaki Kawahara through our press releases, designed for media members to use freely and enrich your content. 2 press releases are now available for immediate access by journalists.

Introducing Theodorus File Box: A Unique Design by Kazuaki Kawahara

Kazuaki Kawahara unveils Theodorus File Box, a revolutionary stationery product inspired by the relationship between Vincent van Gogh and his brother, Theodorus.

Kazuaki Kawahara Newsroom

Step into Kazuaki Kawahara Newsroom for a showcase of exemplary design and recognized projects.