'The Zodiac' by Wenxian LIu: Innovation in Bookmark

The Zodiac

Bookmark for Wenxian LIu

The zodiac, which comes from an ancient Chinese folk philosophy and has been used to this day, is made up of 12 different animals, each year represented by one animal in a 12-year cycle. Designers redesigned the zodiac illustrations and made them into bookmarks as if animals were walking inside the book. On the packaging, they use zodiac illustrations to form a circular pattern, which embodies the ecology of Chinese zodiac culture and symbolizes completeness. They also use the Chinese favorite colors: gold and red, to symbolize joy and blessing.

Wenxian LIu 2023 Professional Iron Press Kit № 142491

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Download Press Kit № 142491 Bookmark for Wenxian LIu by Wenxian LIu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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The Zodiac by Wenxian LIu

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Bookmark by Wenxian LIu

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Wenxian LIu The Zodiac

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Wenxian LIu Bookmark

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

The Zodiac Bookmark Press Releases

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The Zodiac Bookmark Media Articles

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Unique Properties

We redesigned the zodiac illustrations and made them into bookmarks, as if animals were walking inside the book. On the packaging, we use zodiac illustrations to form a circular pattern, which embodies the ecological of Chinese zodiac culture and symbolizes completeness. We also use the Chinese favorite colors: gold and red, symbolize joy and blessing.

Production Technology

The zodiac Bookmark is made of high-toughness stainless steel, electroplated with 18k gold in CNC engraving process.The finest precision can reach 0.3mm.

Design Challenge

The twelve animals are quiet different, like small mice , large cattle,horses and even fictional dragons. To design these animals with different morphological characteristics into a series and make the twelve be unified while keeping their characteristic is the biggest challenge . It has overcome with simplified lines and modern design techniques .

Project Duration

It took about one year in Shenzhen China

Inspiration

The zodiac, which comes from an ancient Chinese folk philosophy and has been used to this day, is made up of 12 different animals, each year represented by one animal in a 12-year cycle. The zodiac is also a simplified ecology of Chinese, twelve animals have very different personalities and live in harmony with each other. Book, is the carrier of human knowledge, bookmark, is a small tool for reading, but also the embodiment of the reader's taste. The illustration is full of Oriental style, let the Oriental wisdom accompany our reading time, but also let the zodiac culture more widely inherited, this is our original design intention.

Project Overview

The Zodiac Bookmark has been a Iron winner in the Art and Stationery Supplies Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Wenxian LIu.

Iron Recognition

Wenxian LIu was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work The Zodiac Bookmark.

Wenxian LIu Press Releases

We provide a series of press releases on Wenxian LIu that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 1 press releases for journalists.

The Zodiac: A Unique Collection of Oriental-Inspired Bookmarks

Discover the Zodiac-inspired bookmark collection by Wenxian LIu, a fusion of ancient Chinese zodiac culture and modern design.

Wenxian LIu Newsroom

Visit Wenxian LIu Newsroom for an inside look at exceptional design and award-winning projects.

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