Kuoca Premium Blends
Cosmetics for Kuoca Skin Company
This package design demonstrates the core concept of fine-dining. When you open the box, a chef's greeting card appears first as if you are at the restaurant. The ingredients and manufacturing date are marked on it, conveying the concept. The container is designed with a simple silhouette and natural color, also the neckerchief of the product is a symbol of the authority of chefs. This is a process of leathering, hand-stitching, and engraving logos, all of which are handmade. Through this, it has built a symbolic image of Kuoca.
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Download Press Kit № 118701 Cosmetics for Kuoca Skin Company by Minwoo Song to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Kuoca Premium Blends by Minwoo Song
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Cosmetics by Minwoo Song
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Minwoo Song Kuoca Premium Blends
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Minwoo Song Cosmetics
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Kuoca Premium Blends Cosmetics Press Releases
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Kuoca Premium Blends Cosmetics Media Articles
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Unique Properties
KUOCA is a premium skincare brand. We provide high-quality skin care products through the finest raw materials such as white truffle and our own developed raw material processing technology. Through the design concept of fine dining in a modern premium style, it not only delivered the high quality of the product, but also created a user experience that looks like tasting the chef's fine dining dishes.
Tags
skincare, Premium, Cosmetic, Beauty, Fine-dining, Kuoca, Restaurant, Craftmanship, Serum, Cream
Production Technology
we made it possible to feel the delicate and sensual experience of fine-dining in a premium restaurant through design. The neckerchief of the product is an element that becomes a key point of design. this is a symbol of the authority of chefs. This is a process of leather, hand-stitched, and engraved logos, all of which are handmade. Through this, it has built up a symbolic image of Kuoca, which has never been seen anywhere. As it uses organic and natural ingredients, a pumping style bottle is used to minimize aerial exposure. Minimized contacts with hands allows hygienic use of the product. The overall design is simple to create a sophisticated mood, but it has a moderate weight. The body uses a glass material that shows a little inside, and the pump is evaporated with matte metal to create a premium mood.
Design Challenge
KUOCA as a new brand, is targeting for premium market. It was our mission to show that the product is premium through design in a convincing way. So, the concept of the product decided to emphasize not only the aesthetic aspect but also the functional aspect. The Chef‘s Greeting Card was created to effectively convey the strengths of the product, the good ingredients and the advantages of being produced within 30 days. Furthermore, to differentiate from other brands, a neck ornament is created that is made of artificial leather, hardly used in existing cosmetics packages. The ornament built an iconic KUOCA-only image that has never been seen anywhere else.
Project Duration
The project started in April 2019 in Seoul, and finished in August 2019 there, it was officially launched in September 2019 also in Seoul.
Operation Flow
As a result, people don't simply wear cosmetics, they have a premium experience as if they were treated to a high-end restaurant meal. Kuoca is designed to make sure that the customer can cherish all moments including introduction of cosmetic ingredients, give meanings to each ingredient, process of production and the moment of opening the box. In addition, utilizing diverse motives related to a chef, differentiated visual image is created. -When it was in the store, it was a new brand with a differentiated package design and texture, but it was made to stand out. -A gift-like box design makes customer experience all the more special. -When you open the box, you first see a recipe card with the date of manufacture and ingredients, so you can see the freshness. -When the card is opened, the concept of chef is conveyed through a container with a neck decoration. -Used boxes can be reused for other purposes or recycled when discarded.
Research
-A study on the experience of using cosmetics. When focusing on individual package design, the target mood or brand image can be experienced in the entire process from viewing the display in the store, opening the box, using the product, and disposing of the product. -Set a new standard for purchasing cosmetics. Previously, the expiration date was indicated, but the manufacturing date was not emphasized. As a result, users do not even realize whether the manufacturing date of cosmetics is important. With a design that emphasized the date of manufacture of cosmetics, it proposed a new standard when purchasing cosmetics.
Inspiration
To convey the characteristics of sophisticated way of production capturing experts philosophy and tenacity, a fine-dining concept was used for the design. Fine dining restaurants embed stories for each ingredient cooked for a dish. Storytelling sublimates dining as an experience more than a mere stuffing of a stomach.
Image Credits
Image #1: Photographer Jaewook Jung, Kuoca Premium Blends, 2019. Image #2: Photographer Jaewook Jung, Cream Blend, 2019. Image #3: Photographer Jaewook Jung, Serum Blend, 2019. Image #4: Photographer Jaewook Jung, Box Package, 2019. Image #5: Photographer Jaewook Jung, Cream Blend and Box, 2019. *images/ PDF/ Video Credit: COPYRIGHT © Kuoca. ALL RIGHTS RESERVED.
Project Overview
Kuoca Premium Blends Cosmetics has been a Golden winner in the Beauty, Personal Care and Cosmetic Products Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Minwoo Song was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Kuoca Premium Blends Cosmetics.
Minwoo Song Press Releases
Our press releases on Minwoo Song and their work are made freely available for press members looking to add depth to their content. 1 press releases are now available for immediate access by journalists.
Kuoca Premium Blends: Redefining Skincare with Fine-Dining Concept
Kuoca Premium Blends, a premium skincare brand designed by Minwoo Song, reimagines skincare with a fine-dining concept, offering a sophisticated user experience and high-quality products.
Minwoo Song Newsroom
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