Hairbrush
Sooze

Hairbrush for Sooze

This innovative comb redefines daily haircare by combining smart design with sustainability. Featuring retractable bristles for easy cleaning and durability, it also includes a fine mist sprayer to hydrate hair and reduce frizz. Anti-static bristles enhance styling, while the sleek, ergonomic form is ideal for both home and travel. A customizable magnetic cover adds style and function. This versatile tool brings together convenience, aesthetics, and eco-conscious thinking in one sleek solution.

Yi Tzu Chen 2025 Professional Bronze Press Kit № 172156

Download Press Kit № 172156

Download Press Kit № 172156 Hairbrush for Sooze by Yi Tzu Chen to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Sooze by Yi Tzu Chen
Sooze by Yi Tzu Chen

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Hairbrush by Yi Tzu Chen
Hairbrush by Yi Tzu Chen

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

Yi Tzu Chen Sooze
Yi Tzu Chen Sooze

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Yi Tzu Chen Hairbrush
Yi Tzu Chen Hairbrush

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

SoozeBrand Logo
SoozeBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

Unique Properties

This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.

Tags

Hairbrush, Comb, Retractable, Haircare, Bristles

Production Technology

In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.

Design Challenge

This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.

Project Duration

The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.

Operation Flow

Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage. Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.

Research

We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.

Inspiration

Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.

Project Overview

Sooze Hairbrush has been a Bronze winner in the Beauty, Personal Care and Cosmetic Products Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Yi Tzu Chen.

 Award Logo
Bronze Recognition

Yi Tzu Chen was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Sooze Hairbrush.

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Yi Tzu Chen Newsroom

Dive into Yi Tzu Chen Newsroom to explore celebrated designs and projects.

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