Hypnoss

Floor Lamp for Modam section

Who rides a Vespa eats apple (Chi Vespa mangia le mele). This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. So it belongs to all those deconstruct. Hypnoss Dna is from scrap Italian motorcycles and becomes alive again and is given the chance to continue its journey in another form including the whole steering wheel and its odometer with an individual number of kilometers passed. As they lit up the way home, now this motorcycle can light up the home.

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Hypnoss by Parham Elahi Doust

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Floor Lamp by Parham Elahi Doust

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Parham Elahi Doust Hypnoss

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Parham Elahi Doust Floor Lamp

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Hypnoss Floor Lamp Press Releases

Discover our press releases for Hypnoss available in the following languages: English.

Hypnoss Floor Lamp Media Articles

We provide articles ready for publication on Hypnoss, offered in several languages: Dutch, Italian, Russian, Arabic (Standard), German, French, Portuguese, English, Korean, Spanish, Hindi, Turkish, Indonesian, Japanese and Chinese (Mandarin).

Unique Properties

Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime. As they lit up way to home, now a motorcycle can light up the home. Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed.

Tags

lighting, ready-made, vespa, shade-lamp, floor-lamp

Production Technology

Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch. The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method. The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture.

Design Challenge

As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.

Project Duration

The project started in the first quarter of 2019

Operation Flow

Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel. it can be adjusted in different levels and also rotated on the centric part

Research

The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.

Inspiration

"chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden. Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate

Image Credits

ELECT studio

Project Overview

Hypnoss Floor Lamp has been a Bronze winner in the Lighting Products and Fixtures Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Parham Elahi Doust was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Hypnoss Floor Lamp.

Parham Elahi Doust Press Releases

Attention press members and journalists: We offer a collection of press releases on Parham Elahi Doust and their notable work, available for your unrestricted use. Press members can now immediately access 2 press releases.

Introducing Hypnoss: A Unique Floor Lamp Inspired by Italian Motorcycles

Parham Elahi Doust Unveils Hypnoss, a Floor Lamp with a Unique Story

Parham Elahi Doust Newsroom

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