Now

Next Generation Bike for woom

With its woom Now, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom Now combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.

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Now Next Generation Bike Press Releases

Discover our press releases for Now available in the following languages: English.

Now Next Generation Bike Translations

Proudly offering Now project translations in several languages: Next Generation Bike EN, Volgende Generasie Fiets AF, Biçikleta E Gjeneratës Së Ardhshme SQ, የሚቀጥለው ትውልድ ብስክሌት AM, دراجة الجيل القادم AR, Հաջորդ Սերնդի Հեծանիվը HY, Yeni Nəsil Velosiped AZ, Hurrengo Belaunaldiko Bizikleta EU, Ровар Новага Пакалення BE, নেক্সট জেনারেশন বাইক BN, Bicikl Nove Generacije BS, Велосипедът От Следващо Поколение BG, မျိုးဆက်သစ်စက်ဘီး MY, La Bicicleta De Nova Generació CA, Ang Sunod Nga Henerasyon Nga Bisikleta CEB, Njinga Yamtundu Wotsatira NY, 下一代自行車 ZY, 下一代自行车 ZH, A Bicicletta Di A Nova Generazione CO, Bicikl Sljedeće Generacije HR, Kolo Nové Generace CS, Næste Generations Cykel DA, Volgende Generatie Fiets NL, Venontgeneracia Biciklo EO, Järgmise Põlvkonna Jalgratas ET, Seuraavan Sukupolven Pyörä FI, Le Vélo De Nouvelle Génération FR, Am Baidhsagal An Ath Ghinealach GD, A Bicicleta De Próxima Xeración GL, შემდეგი თაობის ველოსიპედი KA, Ein Fahrrad Der Nächsten Generation DE, Το Ποδήλατο Επόμενης Γενιάς EL, નેક્સ્ટ જનરેશનની બાઇક GU, Bisiklèt Pwochen Jenerasyon HT, Keke Na Gaba HA, Kaʻa Kaʻa Kaʻa O Ka Hanauna E Hiki Mai Ana HAW, אופני הדור הבא HE, अगली पीढ़ी की बाइक HI, Tiam Tom Ntej Tsheb Kauj Vab HMN, A Következő Generációs Kerékpár HU, Næsta Kynslóð Reiðhjól IS, Ọgbọ Ọzọ Igwe Kwụ Otu Ebe IG, Sepeda Generasi Berikutnya ID, Rothar Na Chéad Ghlúine Eile GA, La Bicicletta Di Prossima Generazione IT, 次世代自転車 JA, Sepeda Generasi Sabanjure JV, ಮುಂದಿನ ಪೀಳಿಗೆಯ ಬೈಕು KN, Келесі Ұрпақ Велосипеді KK, កង់ជំនាន់ក្រោយ KM, Igisekuru Kizaza RW, 차세대 자전거는 KO, Bisiklêta Nifşê Din Celebek KU, Кийинки Муундагы Велосипед KY, ລົດຖີບລຸ້ນຕໍ່ໄປ LO, Postero Cursoriam LA, Nākamās Paaudzes Velosipēds LV, Naujos Kartos Dviratis LT, Nächst Generatioun Vëlo LB, Велосипед Од Следната Генерација MK, Ny Bisikileta Manaraka MG, Basikal Generasi Akan Datang MS, അടുത്ത തലമുറ ബൈക്ക് ML, Rota Tal-Ġenerazzjoni Li Jmiss MT, Te Reanga Reanga Paihikara MI, नेक्स्ट जनरेशन बाईक MR, Дараагийн Үеийн Дугуй MN, अर्को पुस्ताको बाइक NE, Neste Generasjons Sykkel NO, ପରବର୍ତ୍ତୀ ପି Generation ଼ିର ବାଇକ୍ OR, راتلونکی نسل بایسکل PS, نسل بعدی دوچرخه FA, Rower Nowej Generacji PL, A Bicicleta Da Próxima Geração PT, ਅਗਲੀ ਪੀੜ੍ਹੀ ਦੀ ਸਾਈਕਲ PA, Bicicleta De Următoarea Generație RO, Велосипед Следующего Поколения RU, Le Isi Tupulaga Uila SM, Бицикл Следеће Генерације SR, Chizvarwa Chinotevera Bhasikoro SN, ايندڙ نسل جي سائيڪل SD, ඊළඟ පරම්පරාවේ බයිසිකලයක් SI, Bicykel Novej Generácie SK, Kolo Naslednje Generacije SL, Jiilka Soo Socda Baaskiil SO, Baesekele Ea Moloko O Latelang ST, La Bicicleta De Próxima Generación ES, Sapédah Generasi Saterusna SU, Baiskeli Ya Kizazi Kijacho SW, Nästa Generations Cykel SV, Ang Next Generation Bike TL, Дучархаи Насли Оянда TG, அடுத்த தலைமுறை பைக் TA, Киләсе Буын Велосипед TT, తదుపరి తరం బైక్ TE, จักรยานรุ่นต่อไป TH, Yeni Nesil Bisiklet TR, Indiki Nesil Welosiped TK, Велосипед Нового Покоління UK, اگلی نسل کی موٹر سائیکل UR, كېيىنكى ئەۋلاد ۋېلىسىپىت UG, Keyingi Avlod Velosiped UZ, Xe Đạp Thế Hệ Tiếp Theo VI, Beic Cenhedlaeth Nesaf CY, Folgjende Generaasje Fyts FY, Isizukulwana Esilandelayo Ibhayisekile XH, ווייַטער דור בייק YI, Tókàn Iran Keke YO, Ibhayisikili Lesizukulwane Esilandelayo ZU, tailored for your needs.

Now Next Generation Bike Media Articles

We provide articles ready for publication on Now, offered in several languages: Dutch, Italian, Indonesian, Spanish, Turkish, English, German, French, Portuguese, Hindi, Arabic (Standard), Korean, Japanese, Russian and Chinese (Mandarin).

Unique Properties

With its woom NOW, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom NOW combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.

Tags

convertible, extraordinary, unique, individual, flashy, functional, suitable for everyday life, modern

Production Technology

For the design we used moodboards and various murals to collect and visualize the requirements. We were not only going to various sketch phases but beforehands made extensive research on the needs of generation alpha. Not only bringing rational features into the design, but also really working on the emotional facts. Like that teens want to express themselves which lead us for example to the identity board. A framebag where they can show their thoughts or even a little protest.

Design Challenge

"A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike," says Matthias Leite-Guertner, the head of the Product Design team, "even when they've got a backpack, groceries or a duffle bag." woom NOW product manager Raffael Zimmel adds, "We wanted to make a bike that was as cool as a mountain bike but was perfectly suited to the big city." The team of developers tinkered for more than two years and thought about the requirements for a new generation of urban bikes. "Good load-carrying options, good mudguards to keep clothes clean, and good lighting that's always available and doesn't need charging. Matthias Leite-Guertner: "The challenge was not being biased by what solutions are already existing and truly finding new answers to problems unsolved by competition: that’s the key to real innovation. Our team made lot of testing and produced prototypes for creating a proof of concept (early stage rideable prototypes). We made also extensive testing with children at any given moment during development. We hat to overcome doubts and reservations for a solution that is controversial and unusual. Our aim was making a product that is affordable, yet lightweight and shows high quality. This is always a challenge to tackle. Strict laws and bicycle standards do their rest."

Project Duration

This bicycle was designed in Austria, the project was carried out for 2 years.

Operation Flow

The woom NOW gives riders aged 6 to 14 years a revolutionary urban lifestyle bike. It is equipped with a versatile front rack that supports baggage of up to 10 kg, hydraulic Flatmount disc brakes and wide balloon tyres. The smaller front wheel ensures a low centre of gravity to provide stability and control over the bike. It has a versatile front rack for loads of up to 10 kg; additional bike accessories can be attached on each side.

Research

Research was a fundamental part in designing an urban oriented kids bicycle that lead into creating a new category on the market. Extensive Competitor Analysis led to discover that most bikes on the market are converted bicycles but not designed from the ground up. Further Interviews of Stakeholders (Dealers, Customers, Industry Experts) aimed at solving problems (transport of schoolbag) fulfilling needs and kids desires (lifestyle, cool look, customizability).

Inspiration

A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike. We're focusing on urban youth who put a high premium on freedom and independence. Generation Alpha: Born when iPad was launched Children of Millennials positive pester power tech-enabled creativity Digital Masters showing signs of being the new old fashioned

Image Credits

woom GesmbH

Project Overview

Now Next Generation Bike has been a Silver winner in the Vehicle, Mobility and Transportation Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Teresa Arrieta was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Now Next Generation Bike.

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Introducing the woom NOW: The Next Generation Bike for Urban Youth

Teresa Arrieta Unveils the Revolutionary woom NOW, a Stylish and Functional Urban Lifestyle Bike for Kids

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