Environment Day

Window Display for Arçelik

The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall for environment day. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a greenfield was designed that penetrates the dryland. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.

Download Press Kit № 135652

Download Press Kit № 135652 Window Display for Arçelik by Gravity Design and Arçelik to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Environment Day by Gravity Design and Arçelik

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Window Display by Gravity Design and Arçelik

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Gravity Design and Arçelik Environment Day

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Gravity Design and Arçelik Window Display

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Environment Day Window Display Press Releases

Press releases tailored for Environment Day are available in the languages: English.

Environment Day Window Display Media Articles

Explore our ready-to-use articles on Environment Day, available in multiple languages: Hindi, Turkish, Arabic (Standard), English, Korean, Russian, Spanish, Chinese (Mandarin), Italian, French, Portuguese, Indonesian, German, Dutch and Japanese, for your feature stories.

Unique Properties

The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.

Tags

Sustainability, Window Display, Showcase, Green, Clay, Drought

Production Technology

The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.

Design Challenge

The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.

Project Duration

The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.

Operation Flow

Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.

Inspiration

The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.

Image Credits

Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021. Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021. Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021. Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021. Image #5: Photographer Sabrican Sahin, Environment Day, 2021.

Project Overview

Environment Day Window Display has been a Iron winner in the Sustainable Products, Projects and Green Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Gravity Design and Arçelik was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Environment Day Window Display.

Gravity Design and Arçelik Press Releases

Access a rich repository of press releases on Gravity Design and Arçelik, offered to press and media professionals for unrestricted use in their stories. Now available: Immediate access to 1 press releases for journalists.

Gravity Design and Arçelik Unveil Striking Window Display for Environment Day

Gravity Design and Arçelik collaborated to create a thought-provoking window display for Environment Day, aiming to raise awareness about sustainability and responsible consumption.

Gravity Design and Arçelik Newsroom

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