Ecommuni Brochure
Exhibition Experience Service Design for Yucheng Yang
It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Download Press Kit № 150074
Download Press Kit № 150074 Exhibition Experience Service Design for Yucheng Yang by Yucheng Yang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Ecommuni Brochure by Yucheng Yang
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Exhibition Experience Service Design by Yucheng Yang
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Yucheng Yang Ecommuni Brochure
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Yucheng Yang Exhibition Experience Service Design
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Yucheng YangBrand Logo
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Ecommuni Brochure Exhibition Experience Service Design Press Releases
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Ecommuni Brochure Exhibition Experience Service Design Media Articles
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Unique Properties
It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Tags
exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology
The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge
How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Project Duration
Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow
Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Research
Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration
In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Overview
Ecommuni Brochure Exhibition Experience Service Design has been a Iron winner in the Meta, Strategic and Service Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Yucheng Yang.
Iron Recognition
Yucheng Yang was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Ecommuni Brochure Exhibition Experience Service Design.
Yucheng Yang Press Releases
Explore the world of Yucheng Yang through our press releases, designed for media members to use freely and enrich your content. 1 press releases are now available for immediate access by journalists.
Ecommuni Brochure Revolutionizes Exhibition Experience with Sustainable Service Design
Yucheng Yang's Ecommuni Brochure is a sustainable service design that transforms the exhibition experience, promoting sustainability and green development in the industry.
Yucheng Yang Newsroom
Unlock a treasure trove of award-winning designs by accessing Yucheng Yang Newsroom.
