Sakura

Cup for Sunsetclimax

He designed the Sakura in order to make efficient use of wooden materials without wasting natural resources. The symmetry shape features curved surfaces that offer a natural both-hands fit and it enhances a beautiful wooden grain. A fine finish of the rim creates a soft reaching to the mouth, which is handmade individually by Japanese traditional craftsmen. The white and beige mixed color rope is decorated as a cup holder with a tiny tied snake knot is an accent of the design not to be simple.

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Download Press Kit № 148207 Cup for Sunsetclimax by Takanori Urata to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Sakura by Takanori Urata

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Cup by Takanori Urata

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Takanori Urata Sakura

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Takanori Urata Cup

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Takanori Urata Designer Portrait Photo

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SunsetclimaxBrand Logo

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Takanori Urata Interview

Content for Journalists: We're providing an interview with Takanori Urata, approximately 999 words, free for editorial use. Gain access and download instantly. Access Takanori Urata Interview Now.

Sakura Cup Press Releases

Access press releases crafted for Sakura in these languages: English.

Sakura Cup Translations

Delighted to offer translations for Sakura projects in a variety of languages: Koppie AF, Filxhan SQ, ኩባያ AM, الكوب AR, Բաժակը HY, Fincan AZ, Kopa Sukaldeko EU, Кубак BE, কাপ BN, Šolja BS, Чаша BG, ခွက် MY, La Tassa CA, Tasa CEB, Chikho NY, 杯子 ZY, 杯子 ZH, Tazza CO, Šalica HR, Šálek CS, Kop DA, Beker NL, Taso EO, Tass ET, Kuppi FI, Tasse FR, Cupa GD, A Cunca GL, ჭიქა KA, Tasse DE, Το Φλιτζάνι EL, કપ GU, Tas HT, Kofin HA, Kīʻaha HAW, כוס HE, कप HI, Khob HMN, A Csésze HU, Bolli IS, Iko IG, Cangkir ID, Cupán GA, La Tazza IT, カップ JA, Cangkir JV, ಕಪ್ KN, Тостаған KK, ពែង KM, Igikombe RW, 컵 KO, Kûp KU, Чөйчөк KY, ຈອກ LO, Poculum LA, Krūze LV, Puodelis LT, Coupe LB, Чаша MK, Kaopy MG, Cawan MS, കപ്പ് ML, Tazza MT, Kapu MI, कप MR, Аяга MN, कप NE, Kopp NO, କପ୍ OR, کپ PS, فنجان FA, Kubek PL, Copo PT, ਕੱਪ PA, Ceașca RO, Чашка RU, Ipu SM, Шоља SR, Mukombe SN, پيالو SD, කුසලාන SI, Pohár SK, Skodelica SL, Koob SO, Senoelo ST, Taza ES, Cangkir SU, Kikombe SW, Kopp SV, Ang Tasa TL, Коса TG, கோப்பை TA, Чынаяк TT, కప్పు TE, ถ้วย TH, Bardak TR, Käse TK, Чашка UK, کپ UR, ئىستاكان UG, Chashka UZ, Cốc VI, Cwpan CY, Beker FY, Ikomityi XH, גלעזל YI, Ife YO, Inkomishi ZU.

Sakura Cup Media Articles

We provide articles ready for publication on Sakura, offered in several languages: Turkish, French, Spanish, Hindi, Portuguese, Italian, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, German and Dutch.

Unique Properties

Takanori Urata studied and finally found how to show the most beautiful wooden grain in the cup. So it looks so smooth like a river. The shape of the cup is easy holding. The design is inspiration from wrapping by the both hands. Its unique shape expresses the love for natural resources. When you use the cup to drink something and it close to your mouth, soft wooden scent flow in the air. White and beige mixed color rope attached as a cup holder. A tiny tied snake knot is an accent of the design not to be too simple. Handmade finished individually. More often you use it, more and more charm it has.

Tags

cup, wooden cup, camping gear, product design, kitchen equipment, cherry blossom, thinned wood, sustainable

Production Technology

Tochigi in Japan is a blessed land to grow a beautiful and healthy forest while well plan and manage the number of trees by thinning. Skilled carpenters and craftsmen were used to gather to build Nikko Toshogu shrine which is now very popular as a World Heritage site and their skills have taken root in Kanuma, Tochigi. Japanese craftmen made and finished by hand individually. A manufacture of the cup has been challenging environmental issues since 1945. They are passing on Japanese tradition and accurate knowledge to the next generation how wooden materials are important.

Design Challenge

Since it suffered Covid pandemic, camping activities has been getting popular in Japan because of well air circulation outside. He believes that a special experience through outdoor activities not only make people relaxed but also make family and friendship ties stronger. He doesn't want to finish this positive movement in a short time so that he is trying to create something high quality and a long life product which fascinates people until this movement becoming a kind of culture.

Project Duration

This cup was released in June, 2022, which has been on sale by sunsetclimax in Japan.

Operation Flow

There are Sakura trees which are thinned to keep a beautiful and healthy forest while well plan and manage the number of trees. We design Sakura in order to make efficient use of them which have various looking of beautiful grain pattern without wasting those thinned wooden materials. Its shape is just fit in hands and a thin lip of the cup makes a soft touching, which is created by Japanese traditional craftsmanship. A cup handle made by a rope is a beautiful snake knot. While making a cup of tea, we shall start talking about a natural resources which we must hand over to the future generation.

Research

People have to cut some trees properly to keep a forest healthy. We should not misunderstand about it. Cutting tree is not a bad behavior if it can be controlled and managed well. There are Sakura trees which are thinned to keep a beautiful and healthy forest while well plan and manage the number of trees. The design, Sakura cup in order to make efficient use of them which have various looking of beautiful grain pattern without wasting those thinned wooden materials. This is the vision he wants to appeal through Sakura cup. Firstly, it took a much time to find a factory that would help produce Sakura cup which was exactly same as his drawing. Because his design looks simple but it is difficult to make it. It have to be made individually with high skilled craftsman's hand made. While carefully sharing his vision with a manufacture, he finally found craftsmen who understood the vision and accepted our deal to start manufacturing Sakura cup.Secondly, it took a lot of time to reach the final design of joint between the detachable handle and the cup. He discussed about the shape with the craftsmen and considered to make the samples. Finally, they made it. Its shape is just fit in hands and a thin lip of the cup makes a soft touching, which is created by Japanese traditional craftsmanship. He thinks that Sakura cup never make it without Japanese craftsmen skill. He wants to serve some tea which is served with Sakura cup in break time. While enjoying tea break, let's start talking about a natural resources which people must hand over to the future generation.

Inspiration

Takanori Urata designed it for Japanese outdoor brand, which is called sunsetclimax. They has their own concept, such as a portable villa. As one of their outdoor items, Sakura has a beautiful and exclusive shape to be used in an extraordinarily situation. Sakura must be used in a long time because of its simple and beautiful shape which you never tired of. sunsetclimax is stick to the quality instead of mass production. Products are not only wasted, those must be loved by users. Any natural resources must have a story which impress people to realize how there are so important. He believes a long life product is a best solution against environmental problems. This cup tells the branding story to people use the cup in future.

Image Credits

Main image: Takanori Urata (2022) Optional Image #01: Takanori Urata (2022) Optional Image #02: Takanori Urata (2022) Optional Image #03: Takanori Urata (2022) Optional Image #04: Takanori Urata (2022)

Project Overview

Sakura Cup has been a Golden winner in the Bakeware, Tableware, Drinkware and Cookware Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Takanori Urata was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Sakura Cup.

Takanori Urata Press Releases

Media members, dive into our press releases on Takanori Urata's work, ready for you to use and enhance your journalistic content. Press members can now immediately access 4 press releases.

Introducing Sakura: Takanori Urata's Exquisite Wooden Cup Design

Takanori Urata's latest creation, the Sakura cup, is a stunning blend of artistry and functionality, released in June 2022 by sunsetclimax in Japan, offering a unique and sustainable addition to the world of camping gear and kitchen equipment.

Takanori Urata Newsroom

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