Electric Scooter
Pure Advance Flex

Electric Scooter for Pure Electric

Designed from the ground up, the Pure Advance Flex is an e-scooter that stands out and fits in. The product provides an unrivalled riding experience and folds small enough to enable multi-modal travel and to fit seamlessly into the lives of its riders. The Pure Advance Flex has been designed with rider experience and safety at its core. The product is ridden in a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter.

Pure Electric 2023 Enterprise Platinum Press Kit № 149070

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Download Press Kit № 149070 Electric Scooter for Pure Electric by Pure Electric to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pure Advance Flex by Pure Electric
Pure Advance Flex by Pure Electric

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Electric Scooter by Pure Electric
Electric Scooter by Pure Electric

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Pure Electric Pure Advance Flex
Pure Electric Pure Advance Flex

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Pure Electric Electric Scooter
Pure Electric Electric Scooter

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Pure ElectricBrand Logo
Pure ElectricBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

Design Newswire
Pure Advance Flex Electric Scooter Press Releases

Explore press materials for Pure Advance Flex, available in languages such as English.

Press Kit
Pure Advance Flex Electric Scooter Media Articles

Ready-to-feature articles on Pure Advance Flex are available in these languages: German, French, Portuguese, Korean, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), English, Spanish, Indonesian, Italian, Dutch and Hindi, for your convenience.

Unique Properties

Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.


scooter, electric scooter, folding, transport, mobility

Production Technology

The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.

Design Challenge

While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.

Project Duration

The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.

Operation Flow

A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.


Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.


The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.

Project Overview

Pure Advance Flex Electric Scooter has been a Platinum winner in the Scooter Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

Image Credits

For design images and photos please credit Pure Electric.

 Award Logo
Platinum Recognition

Pure Electric was recognized with the coveted Platinum A' Design Award in 2023, a testament to excellence of their work Pure Advance Flex Electric Scooter.

Pure Electric Press Releases

We provide a series of press releases on Pure Electric that journalists and press members can freely incorporate into their narratives. Journalists, gain instant access to 1 press releases today.

Pure Electric Unveils the Pure Advance Flex Electric Scooter

Pure Electric introduces the Pure Advance Flex, a revolutionary electric scooter designed to prioritize safety, performance, and flexibility for urban riders.

Pure Electric Newsroom

Step into Pure Electric Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 149070. Dive into Pure Electric's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing Pure Advance Flex through Press Kit / Media Showcase 149070. Explore more in Newsroom 340065.

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