Reev Cruiser
Micro Transportation Mean for Tamir Mizrahi
The Reev Cruiser offers the highest degree of safety in micromobility, by incorporating the automotive industry into its design. Uncompromising product design, a durable architecture, and electrical components with numerous high-tech features were created to work in the midst of shaking, stumbling, and heavy rain. The interactions between the scooter and its rider are designed to make the scooter appear to be a living entity. The concept is designed through tin folds for a lightweight, robust, and eye-catching reflections, which also helped to define Reev's true unique design Dna.
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Reev Cruiser by Tamir Mizrahi
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Micro Transportation Mean by Tamir Mizrahi
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Tamir Mizrahi Reev Cruiser
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Tamir Mizrahi Micro Transportation Mean
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Reev Cruiser Micro Transportation Mean Press Releases
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Reev Cruiser Micro Transportation Mean Media Articles
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Unique Properties
By merging the automotive industry into its design, REEV Cruiser scooter functions like a smart car. ABS, anti-collision radar, trip loggers for speed recommendation, hybrid dual brake systems, fire detection systems, automotive chassis design, auto turn signals, in-app parent control, and many other features, enable maximum safety. The user may change light themes, detect and prevent theft, identify a computer or mechanical problem, and operate Bluetooth-enabled devices using a phone app.
Tags
electric scooter, smart mobility, micro mobility, transportation, industrial design, REEV, Electric Scooter
Production Technology
We had to develop a Robust, long-lasting design that appear futuristic from any angle, yet would be inexpensive to manufacture - That's why we chose tin folding. We combine the design, technical and electronic components to make sure that they could function in the presence of shaking, stumbling and under heavy rain. We have created 8 functional prototypes since 2021. We developed a console that serves as the scooter's brain, and makes the scooter completely operated through a phone app.
Design Challenge
The Hardest part was to insure a durable structure, uncompromising product design and all the tech solutions we wanted to have, under an affordable price tag. The more we developed our product - the more it got expensive. We truly wanted to bring a safe' strong and beautiful product to market - so we found the best solutions to our question's trough production technics. We hope to make our product available at any home, and put the highest standard of safety when it comes to micromobility.
Project Duration
The project started in February 2021 in Yehud and finished in December 2022 in Yehud, Israel
Operation Flow
REEV Cruiser provides the greatest technology possible on the market. The rider can be safer thanks to features like anti-collision radar, trip loggers that suggest the best speed, ABS, hybrid dual brake systems, fire detection systems, automotive chassis design, auto turn signals, in-app parent control, anti-theft system, unlike any electric scooters currently on the market. The phone app enables our users to be completely aware of their scooter, almost as if it were a living being.
Research
As a transportation designer, I had to ask my self - How can I re invent such a core product to distinguish out from the competitors while preserving its functionality? The design idea and manufacturing methods required careful consideration. To produce a lightweight, affordable, durable, and aesthetically beautiful product, I based mydesign on tin folds. It allowed me to find REEV's true distinctive design DNA, whichspeaks the same language as its powerful and high-tech scooter capabilities.
Inspiration
The micromobility sector is expanding, and it is hard to ignore the risks that this industry faces. Poor infrastructure, a high chance of a technological failure, sliding or falling. Scooters are extremely dangerous and cause numerous accidents today due to their low-tech technology in comparison to road cars. This harms the reputation of the sector, which is illogical considering that micromobility is ecologically friendly, good to society, and will be extensively utilized in the near future.
Image Credits
Tamir Mizrahi
Project Overview
Reev Cruiser Micro Transportation Mean has been a Iron winner in the Scooter Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Tamir Mizrahi was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Reev Cruiser Micro Transportation Mean.
Tamir Mizrahi Press Releases
Our press releases on Tamir Mizrahi and their work are made freely available for press members looking to add depth to their content. For immediate journalistic use: 3 press releases are available right now.
Introducing the REEV Cruiser: A Revolutionary Electric Scooter Redefining Micromobility Safety
Tamir Mizrahi unveils the REEV Cruiser, a groundbreaking electric scooter designed to revolutionize micromobility with cutting-edge safety features and automotive-inspired technology.
Tamir Mizrahi Newsroom
Visit Tamir Mizrahi Newsroom for an inside look at exceptional design and award-winning projects.
