Lamp
Flatiron

Lamp for Egle

Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Bruno Munari was used to say that to complicate things is easy, while to simplify things is very hard. Flatiron comes from the crasis of this two references. A light source encased by a body made by a simple metal sheet with just one fold. The minimum amount of elements for a product with great prominence, a collection of lamps characterized by a design as essential as effective.

MrSmith Studio 2024 Agency Golden Press Kit № 152608

Download Press Kit № 152608

Download Press Kit № 152608 Lamp for Egle by MrSmith Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention innovation|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Flatiron by MrSmith Studio
Flatiron by MrSmith Studio

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Lamp by MrSmith Studio
Lamp by MrSmith Studio

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

MrSmith Studio Flatiron
MrSmith Studio Flatiron

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

MrSmith Studio Lamp
MrSmith Studio Lamp

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

MrSmith Studio Design Team Photo
MrSmith Studio Design Team Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

EgleBrand Logo
EgleBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

MrSmith Studio Corporate Logo
MrSmith Studio Corporate Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Flatiron Lamp Press Releases

Explore press materials for Flatiron, available in languages such as English.


Press Kit
Flatiron Lamp Media Articles

Leverage our ready-to-publish articles on Flatiron, offered in a range of languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Russian, Hindi and Korean.


Unique Properties

Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.

Tags

Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp

Production Technology

Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.

Design Challenge

Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.

Project Duration

Development of the project took 4 months and took place in Milan

Operation Flow

Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light

Research

Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.

Inspiration

The combination of the world of origami and the world of architecture is what is at the base of Flatiron family. The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.

Image Credits

MrSmith Studio

Project Overview

Flatiron Lamp has been a Golden winner in the Lighting Products and Fixtures Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

MrSmith Studio Design Team Photo Award Logo
Golden Recognition

MrSmith Studio was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Flatiron Lamp.

DesignPRWire
MrSmith Studio Press Releases

Our press releases on MrSmith Studio and their work are made freely available for press members looking to add depth to their content. Journalists, gain instant access to 4 press releases today.


Introducing Flatiron: A Stunning Collection of Origami-Inspired Lamps

MrSmith Studio Unveils Flatiron, a Unique Blend of Origami and Architecture


MrSmith Studio Design Team Photo
MrSmith Studio Newsroom

Access MrSmith Studio Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 152608. MrSmith Studio's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are now viewing Flatiron through Press Kit / Media Showcase 152608. Explore more in Newsroom 175607.

Explore Now

Obj01 Lamp
Obj01

Lamp for MANU BAÑÓ

MANU BAÑÓ 2021 Professional Golden
Mobius Lamp
Mobius

Lamp for OOUDESIGN

Kejun Li 2020 Emergent Golden
Dream Table Lamp
Dream

Table Lamp for CONCRETAmente

MrSmith Studio 2022 Agency Bronze
Grampo Lamp
Grampo

Lamp for Atelier Bruno De Lazzari

Bruno De Lazzari 2024 Professional Golden
Be Water Lamp
Be Water

Lamp for WAW COLLECTION

Fernando Correa 2021 Professional Platinum
Depois de Waldemar Cordeiro Lamp
Depois de Waldemar Cordeiro

Lamp for Espólio Família Cordeiro and Luciana Brito Galeria

Álvaro Wolmer 2022 Professional Silver
Helix Lamp
Helix

Lamp for JUNWANGSTUDIO

Jun Wang 2024 Collaboration Bronze
Spike Lamp
Spike

Lamp for Sini Majuri

Sini Majuri 2020 Professional Iron
Siro Lamp
Siro

Lamp for Oluce

Marta Perla 2021 Professional Silver
Pagoda Lamp
Pagoda

Lamp for Shaanxi University of Science and Technology

Zhixiang Tao 2023 Collaboration Iron
Frutta Lamp
Frutta

Lamp for Fumu

Kaori Osawa and Masashi Yamanaka 2020 Partnership Silver
Iris Lamp
Iris

Lamp for Ventura Lab

Max Kampa 2020 Professional Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY