Hone

Shelf for Nama-d Studio

Hone shelf is a timeless and magnetic design inspired by natural forms, and arises as a reinterpretation of a traditional shelf through a conceptual alteration of the physical properties of the material. In this way, the solid wood becomes elastic in a conceptual way. By doing so, the vertical supports stretch outwards isolating the horizontal planes, giving movement to the whole piece and promoting load transmission. The aim is to highlight the organic essence of the piece, its living personality and to contrast the strength of its mass with the lightness and subtle contact with the ground.

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Download Press Kit № 157738 Shelf for Nama-d Studio by Pablo Vidiella to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Hone by Pablo Vidiella

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Shelf by Pablo Vidiella

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Pablo Vidiella Hone

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Pablo Vidiella Shelf

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Pablo Vidiella Designer Portrait Photo

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Nama d StudioBrand Logo

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Hone Shelf Press Releases

For Hone, we offer press releases in multiple languages, including: English.

Hone Shelf Media Articles

Ready-to-feature articles on Hone are available in these languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean, Russian and Hindi, for your convenience.

Unique Properties

Hone shelf is a magnetic and timeless design which arises as a reinterpretation of a conventional shelf through a conceptual transformation of the physical properties of the material. By doing so, the wood becomes conceptually elastic. The vertical supports stretch outwards to isolate the horizontal planes, strengthening the joints, providing and promoting load transmission and thickness optimization, giving fluidity and movement to the piece.

Tags

Shelf, wood, furniture, modern, minimalist, luxury, design

Production Technology

Hone Shelf is manufactured and tested using CNC technology and wood craftsmanship. Hone Shelf is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources.

Design Challenge

I found specially challenging to achieve an organic, beautiful and eye-catching piece of furniture through its complex manufacturing process. It needs to be magnetic to the viewer. Technically, the great challenge was to model and CNC cut the wooden pieces with such a complex geometry.

Project Duration

The project started in October 2023 and finished in November 2023 in Madrid.

Operation Flow

Hone Shelf interacts with the observer in a natural way. The human eye is more used to curved lines and surfaces, they have always been present in nature, they surround us. That instinct lingers in our animal subconscious, and the soft, natural forms give us pleasure and tranquility. Its attractive shape, together with the warmth of the material, makes the user to come closer, touch it, sit next to it.

Research

When facing Hone Shelf, I had nature and living forms as a reference and inspiration. The creative process consists of trying to emulate this evolutionary natural process through natural materials and give a function to it, in this case a side table. This experimental phase is developed through direct transformation exercises using everyday simple material such as plasticine or paper, and tools such as drawing and 3D software. Once the model is created, a prototype is manufactured and tested using CNC technology and wood craftsmanship.

Inspiration

When facing Hone Shelf, I have nature and living forms as a reference and inspiration. Every curve and surface present in nature has a biological explanation related to a certain function over time, and these evolutionary transformations are my source of inspiration to create Hone Shelf. The creative process consists of trying to emulate this natural process through natural materials and give a function to it, in this case a bookshelf.

Project Overview

Hone Shelf has been a Silver winner in the Furniture Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Pablo Vidiella.

Silver Recognition

Pablo Vidiella was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Hone Shelf.

Pablo Vidiella Press Releases

For journalists seeking engaging content: Explore our press releases featuring Pablo Vidiella's work, freely available for incorporation into your stories. Now available: Immediate access to 3 press releases for journalists.

Introducing Hone Shelf: A Timeless and Magnetic Design by Pablo Vidiella

Pablo Vidiella's Hone Shelf: A Conceptual Transformation of Traditional Shelf Design

Pablo Vidiella Newsroom

Access Pablo Vidiella Newsroom for exclusive insights into distinguished design and laureled projects.