cat scratching board
Catvas

cat scratching board for Livelyhood

Catvas is a new pet product that reshapes scratching from a destructive behavior into a creative process. It gives both people and cats the chance to co-create their living spaces together. The designed double layered fabric will be gradually presenting a unique painting like effect during cats’ scratching behavior. The replaced fabric scratching panel are no longer just discarded as wastes but acts like a memorial to record and preserve the cat's traces of its life in a more artistic way.

Zhenyang Yan 2024 Startup Iron Press Kit № 159966

Download Press Kit № 159966

Download Press Kit № 159966 cat scratching board for Livelyhood by Zhenyang Yan to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Catvas by Zhenyang Yan
Catvas by Zhenyang Yan

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Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

cat scratching board  by Zhenyang Yan
cat scratching board by Zhenyang Yan

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Zhenyang Yan Catvas
Zhenyang Yan Catvas

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Zhenyang Yan cat scratching board
Zhenyang Yan cat scratching board

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

LivelyhoodBrand Logo
LivelyhoodBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

Design Interviews
Zhenyang Yan Interview

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Design Newswire
Catvas cat scratching board Press Releases

Access press releases crafted for Catvas in these languages: English.


Press Kit
Catvas cat scratching board Media Articles

Utilize our prepared articles to feature Catvas, available in the languages: Chinese (Mandarin), Turkish, Indonesian, English, Dutch, Italian, Japanese, Spanish, German, Portuguese, French, Russian, Arabic (Standard), Korean and Hindi.


Unique Properties

Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.

Tags

Cat Painting, Pet Product, Co-creation Across Species

Production Technology

Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.

Project Duration

The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.

Operation Flow

The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.

Research

For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board. For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.

Inspiration

From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.

Project Overview

Catvas cat scratching board has been a Iron winner in the Pet Care, Toys, Supplies and Products for Animals Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Zhenyang Yan.

 Award Logo
Iron Recognition

Zhenyang Yan was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Catvas cat scratching board .

DesignPRWire
Zhenyang Yan Press Releases

Explore the world of Zhenyang Yan through our press releases, designed for media members to use freely and enrich your content. Available now: 1 press releases ready for immediate access by journalists.


Catvas: A Creative Solution for Cat Scratching Behavior

Zhenyang Yan introduces Catvas, a revolutionary pet product that transforms destructive cat scratching into a creative process, fostering a new relationship between humans and companion animals.


Newsroom
Zhenyang Yan Newsroom

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You are currently viewing Media Showcase № 159966. Navigate Zhenyang Yan's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. Welcome to Press Kit / Media Showcase 159966 on Catvas. Discover additional content in Newsroom 353879.

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