Eye

Wedding Ceremony for Suzhou Huali Cultural Media Co., Ltd

Inspired by the bridegroom's first impression of the bride, this ceremony takes Eye as the theme, cleverly reproducing the new couple's love story. Through 3D Eye shape and separable sprayed ironwork installations, it is easy to build and presents a layered visual experience. The pupil features special shaped wave like spangles that glow under sunlight to be vivid and dynamic. In addition, it uses recyclable artificial floral decorations, creating an elegant atmosphere, echoing the eco-friendly concept, and contributing to sustainable development.

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EYE by Suzhou Huali Cultural Media Co Ltd

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Wedding Ceremony by Suzhou Huali Cultural Media Co Ltd

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Suzhou Huali Cultural Media Co Ltd EYE

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Suzhou Huali Cultural Media Co Ltd Wedding Ceremony

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Suzhou Huali Cultural Media Co LtdBrand Logo

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Unique Properties

The bridegroom was attracted by the bride's deep eyes at first sight, so the designers chose "EYE" as the theme to reproduce the touching moment in an artistic form at a wedding ceremony. The site is set up in a 2500-year-old ancient city, aiming to bless the new couple's love as eternal as the time-honored ancient city. All artificial floral decorations are recyclable, symbolizing long-lasting love.

Tags

EYE, emotional customization, light and shadow transisitions, highly-interactive scene, immersive experience, outdoor wedding ceremony

Production Technology

Separable sprayed ironwork is utilized to sketch the contour of the eye, forming a 3D shape to make the scene an eye from a top or side view, which delivers a layered sense. The pupil features special-shaped wave-like spangles that glow under sunlight to be more vivid. The floral decorations in dark and light blue tones create a romantic atmosphere, highlighting the mystery of the eye.

Design Challenge

How to make the themed wedding ceremony more immersive was a huge challenge of this project. Separable sprayed ironwork installations are used to form a 3D "EYE", being the visual focus of the entire wedding scene whether from every angle. The pupil features special-shaped wave-like spangles that glow under sunlight to be more vivid and dynamic, enhancing the sense of layering of the overall scene.

Project Duration

The project started in March 2023 in Suzhou.

Operation Flow

The guest area is arranged to encircle the new couple so that guests can witness the ceremony from different angles, which echoes the theme "EYE" of this wedding ceremony and makes the ceremony more interactive. These guests visually look like sparkles from the "EYE", forming an impressive picture and reflecting the blessing from everywhere.

Research

Modern young people's weddings have evolved towards customization, transcending traditional wedding forms. Through in-depth insight into the new couple's love journey, we have refined the theme of "EYE", which symbolizes the groom's falling into his bride's deep eyes at first sight. We reproduce the touching moment with multiple details at the ceremony, aiming to convey their love story to every guest on site.

Inspiration

The bridegroom was attracted by the eyes of the bride and fell in love with her at first sight. Inspired by this, we hope to reproduce this special moment at the holy wedding ceremony to refresh this new couple's memories. The wedding ceremony serves for family members and relatives to witness the love of the new couple, hence this ceremony is set up in a special site and takes "EYE" as the theme, using decorations to connect the people and nature and conveying the best wishes to the new couple.

Image Credits

Suzhou Huali Cultural Media Co., Ltd

Project Overview

Eye Wedding Ceremony has been a Iron winner in the Event and Happening Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Suzhou Huali Cultural Media Co., Ltd was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Eye Wedding Ceremony.

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