Berkley
Furniture for Ziel Home Furnishing Technology Co., Ltd.
The Berkley range is an innovative furniture solution that combines a tool-free assembly experience with cost-effectiveness. Production costs are minimized and efficiency increased through flat packs and standardized steel tubes that can be shared. The range is designed for easy assembly and reuse by the user, which extends the life of the product. Its sleek, functional design makes it a practical and attractive choice for all occasions, setting a new benchmark in tool-less furniture design.
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Download Press Kit № 164267 Furniture for Ziel Home Furnishing Technology Co., Ltd. by Ziel Home Furnishing Technology Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Berkley by Ziel Home Furnishing Technology Co Ltd
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Furniture by Ziel Home Furnishing Technology Co Ltd
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Ziel Home Furnishing Technology Co Ltd Berkley
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Ziel Home Furnishing Technology Co Ltd Furniture
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Unique Properties
The Berkeley Furniture Collection showcases minimalist elegance with its clean lines and practical design. Durability and stability are ensured by combining chipboard and steel tubing through hand assembly. This design and material is not only strong but also easy to install. The flat pack design reduces shipping costs and the folding storage basket increases storage space.
Tags
Production Optimized, Flat Pack, Easy Assembly, Adequate storage
Production Technology
The Berkley range of furniture is made entirely from chipboard and steel tubing, which ensures product quality while keeping production costs under control. To reduce the size of the package, the fabric baskets can also be folded for storage. The components of the entire range are connected by two-way screws and plastic screws at the top, making it easy to assemble by hand without tools.
Design Challenge
Ensuring stability and production costs while enabling tool-free assembly was the main challenge for this concept. As a solution, we used tougher steel tubes and chipboard to address stability issues. In addition, sharing components throughout the range was also a solution to reduce costs.
Project Duration
The project started in January 2024 and was completed in July 2024 in Shenzhen, China.
Operation Flow
The Berkley range of furniture is designed for quick assembly and disassembly. The whole structure can be easily assembled with a simple twist of the hand, ensuring stability without the need for complicated tools. Fitted with fabric baskets that can be placed in different positions depending on the use.
Research
Many companies prioritise low-cost products, which often means limited development budgets and cost-cutting at every stage. It is therefore a challenge to incorporate a tool-free installation concept into budget furniture. The aim of this concept is to demonstrate that tool-free installation concepts and financial gains can indeed coexist if the focus is on optimising design and production, even if the user's assembly experience is optimised and production costs are not increased.
Inspiration
The Berkley furniture series aims to simplify assembly by eliminating the need for tools. Recognizing that online furniture buyers often struggle with time-consuming and error-prone assembly processes, the design prioritizes ease and efficiency. Through hand-twisting to connect plates and steel tubes, the furniture achieves stability, durability, and enhanced storage capacity.
Project Overview
Berkley Furniture has been a Iron winner in the Furniture Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Ziel Home Furnishing Technology Co., Ltd.
Iron Recognition
Ziel Home Furnishing Technology Co., Ltd was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Berkley Furniture.
Ziel Home Furnishing Technology Co., Ltd Press Releases
Journalists and media members can enrich their content with our press releases on Ziel Home Furnishing Technology Co., Ltd, available for free use. Immediate access is granted to 23 press releases for all journalists.
Ziel Home Furnishing Technology Co., Ltd Newsroom
Access Ziel Home Furnishing Technology Co., Ltd Newsroom for exclusive insights into distinguished design and laureled projects.
