Zina
Garment Rack for Ziel Home Furnishing Technology Co., Ltd.
Since 2024, designers have conducted in depth interviews and research among a large number of clothing organizers to explore different clothing storage needs and the usage scenarios of clothes racks. This has led their innovation team to take practical ingenuity as the starting point and design a series of clothes racks for different needs. Through distinctive IP designs, they bring a touch of brightness to dull home environments and achieve personalized clothing display, bringing a more vibrant feeling to every user.
Download Press Kit № 164370
Download Press Kit № 164370 Garment Rack for Ziel Home Furnishing Technology Co., Ltd. by Ziel Home Furnishing Technology Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Zina by Ziel Home Furnishing Technology Co Ltd
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Garment Rack by Ziel Home Furnishing Technology Co Ltd
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Ziel Home Furnishing Technology Co Ltd Zina
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Ziel Home Furnishing Technology Co Ltd Garment Rack
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Unique Properties
The Zina series incorporates cost - effective IP elements into popular contemporary styles, presenting a unique and extensible product line. Moreover, it can function as hooks for additional functionality. Its vivid color selection brings a bit of brightness to dull home environments.
Tags
Basic, Fun, Clothing Storage, Wardrobe, Clothes Rack
Production Technology
The Zina simple wardrobe showcases a frame that is carefully constructed from metal round tubes and panels. What makes it more distinctive is that it is complemented by spherical decorative elements, which are made of molded plastic. These small yet eye - catching decorative parts add a unique charm to the overall design of the wardrobe. As for the clothes rack, it is paired with swivel casters, which provide great convenience for moving the rack around as needed. Additionally, it comes with Oxford cloth bags. These bags are not only practical but also enhance the functionality of the clothes rack, allowing users to store various items neatly and conveniently.
Design Challenge
The biggest challenge in the implementation and research process was to incorporate a single IP element across the entire series, making it both clever and cost-effective.
Project Duration
The project started in Zhengzhou and Shenzhen in March 2024 and was completed in Zhengzhou in September 2024.
Operation Flow
You can place the wall - leaning clothes rack either in the bedroom or in the hallway. By leaning it against the wall, you can use the upper part for hanging clothes and the lower part for storing shoes. The simple wardrobe is designed to be used for both stacking and hanging clothes. There are hooks on it which are convenient for hanging bags. The mobile clothes rack, in addition to being used for hanging clothes, can also be paired with fabric bags for storing small items.
Research
Influenced by the economic downturn, consumers are downgrading their spending habits and seeking essential lifestyle products that offer both high cost-effectiveness and novelty. The Zina Series explores adding interesting intellectual property (IP) elements to the basic products, providing users with a unique and enjoyable experience.
Inspiration
In the post - pandemic era, the economic downturn has led to consumer downgrading, and there is an increasing preference for economically practical staple products. In the product categories of clothes racks and simple wardrobes, we are exploring ways to incorporate appealing IP elements into basic products, so as to provide users with a unique and enjoyable differentiated experience.
Project Overview
Zina Garment Rack has been a Iron winner in the Furniture Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Ziel Home Furnishing Technology Co., Ltd.
Iron Recognition
Ziel Home Furnishing Technology Co., Ltd was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Zina Garment Rack.
Ziel Home Furnishing Technology Co., Ltd Press Releases
We provide a series of press releases on Ziel Home Furnishing Technology Co., Ltd that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 23 press releases are available right now.
Ziel Home Furnishing Technology Co., Ltd Newsroom
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