Butterfly
Aircraft Seat for Butterfly Flexible Seating Solutions Limited
Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. It is designed to enable operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Download Press Kit № 88997
Download Press Kit № 88997 Aircraft Seat for Butterfly Flexible Seating Solutions Limited by Butterfly Flexible Seating Solutions to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention innovation|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Butterfly by Butterfly Flexible Seating Solutions
Download 1800 Pixels JPEG Image.
Aircraft Seat by Butterfly Flexible Seating Solutions
Download 1800 Pixels JPEG Image.
Butterfly Flexible Seating Solutions Butterfly
Download 1800 Pixels JPEG Image.
Butterfly Flexible Seating Solutions Aircraft Seat
Download 1800 Pixels JPEG Image.
Butterfly Flexible Seating Solutions LimitedBrand Logo
Download 1800 Pixels JPEG Image.
Butterfly Aircraft Seat Press Releases
Press resources for Butterfly are offered in several languages: English.
Butterfly Aircraft Seat Media Articles
Ready-to-feature articles on Butterfly are available in these languages: Spanish, English, Italian, Dutch, Arabic (Standard), Korean, Portuguese, Chinese (Mandarin), Hindi, French, German, Japanese, Russian, Turkish and Indonesian, for your convenience.
Unique Properties
Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags
Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Project Duration
The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow
Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Inspiration
Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Overview
Butterfly Aircraft Seat has been a Silver winner in the Vehicle, Mobility and Transportation Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Butterfly Flexible Seating Solutions.
Silver Recognition
Butterfly Flexible Seating Solutions was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Butterfly Aircraft Seat.
Butterfly Flexible Seating Solutions Press Releases
Discover Butterfly Flexible Seating Solutions's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 1 press releases immediately, ready for your use.
Butterfly Flexible Seating Solutions Unveils Innovative Aircraft Seating System
Butterfly introduces a revolutionary aircraft seating system that transforms between premium economy and business class, optimizing space and passenger experience.
Butterfly Flexible Seating Solutions Newsroom
Discover outstanding design and award-winning initiatives in the Butterfly Flexible Seating Solutions Newsroom.
