Pop Pop

Santa Village for TIST

It was a winter season project for the spatial experience design of Lotte Duty-Free that combined cultural elements with retail space to deliver more than a shopping experience. Designers suggested a story that reminds them of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.

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Pop Pop by TIST

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Santa Village by TIST

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TIST Pop Pop

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TIST Santa Village

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Pop Pop Santa Village Press Releases

For Pop Pop, find press releases in a variety of languages: English.

Pop Pop Santa Village Media Articles

For immediate use: Pop Pop articles, available in languages such as English, Italian, French, Portuguese, Korean, Japanese, Hindi, Spanish, Chinese (Mandarin), Russian, German, Turkish, Arabic (Standard), Indonesian and Dutch, to enrich your content.

Unique Properties

It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.

Tags

Winter, Christmas, Jordy, Santa

Production Technology

As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.

Design Challenge

The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.

Project Duration

Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea

Operation Flow

The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.

Research

Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.

Inspiration

We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.

Project Overview

Pop Pop Santa Village has been a Bronze winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit TIST.

Bronze Recognition

TIST was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Pop Pop Santa Village.

TIST Press Releases

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Introducing Pop Pop: A Winter Wonderland at Lotte Duty Free Shops

TIST's Santa Village Design Transforms Lotte Duty Free Shops into a Seasonal Spectacle

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