Immersion Exhibition
Recall Of The Universe

Immersion Exhibition for Shanghai KNN Cultural Media Co., Ltd

The immersive exhibition of the universe space, requested by the client Bilibili, was created within the famous large shopping center, Xi'an Gpark. An inverted high-hanging crystal city reflection was displayed by irregular LED screens, which created an eye-catching space accelerator. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, neon light, etc., were used to create an immersive experience for visitors.

Tammy Ho 2024 Agency Golden Press Kit № 151621

Download Press Kit № 151621

Download Press Kit № 151621 Immersion Exhibition for Shanghai KNN Cultural Media Co., Ltd by Tammy Ho to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Recall Of The Universe by Tammy Ho
Recall Of The Universe by Tammy Ho

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Immersion Exhibition by Tammy Ho
Immersion Exhibition by Tammy Ho

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Tammy Ho Recall Of The Universe
Tammy Ho Recall Of The Universe

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Tammy Ho Immersion Exhibition
Tammy Ho Immersion Exhibition

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Shanghai KNN Cultural Media Co   LtdBrand Logo
Shanghai KNN Cultural Media Co LtdBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Unique Properties

Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors. This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.

Tags

Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means

Design Challenge

1. Design cool and stunning scenes within the limited established shopping mall space 2. Provide exhibitors with a strong sense of participation and experience 3. Design of multiple storylines and multiple endings 4. Try to use high-tech means as much as possible to increase the sense of technology and future 5. With limited budget and very little time

Project Duration

The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.

Operation Flow

Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.

Research

The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country. The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes. In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.

Inspiration

The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.

Image Credits

Shanghai KNN Cultural Media Co., Ltd

Project Overview

Recall Of The Universe Immersion Exhibition has been a Golden winner in the Event and Happening Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

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Golden Recognition

Tammy Ho was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Recall Of The Universe Immersion Exhibition.

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