Immersion Exhibition for Shanghai KNN Cultural Media Co., Ltd
The immersive exhibition of the universe space, requested by the client Bilibili, was created within the famous large shopping center, Xi'an Gpark. An inverted high-hanging crystal city reflection was displayed by irregular LED screens, which created an eye-catching space accelerator. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, neon light, etc., were used to create an immersive experience for visitors.
Download Press Kit № 151621
Download Press Kit № 151621 Immersion Exhibition for Shanghai KNN Cultural Media Co., Ltd by Tammy Ho to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At innovation|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
Let’s Collaborate: Your stories matter. innovation|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors. This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
1. Design cool and stunning scenes within the limited established shopping mall space 2. Provide exhibitors with a strong sense of participation and experience 3. Design of multiple storylines and multiple endings 4. Try to use high-tech means as much as possible to increase the sense of technology and future 5. With limited budget and very little time
The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country. The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes. In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Shanghai KNN Cultural Media Co., Ltd
Recall Of The Universe Immersion Exhibition has been a Golden winner in the Event and Happening Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Tammy Ho was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Recall Of The Universe Immersion Exhibition.
Access Tammy Ho Newsroom to delve into the world of top-tier design and accolades.
Exhibition for FunDesign.tv
Digital Installation for Alfa-Bank
Art Installations for WEI ZHANG
Food for PepsiCo Design & Innovation
Wedding Banquet Restaurant for WEI ZHANG
Experiential for PepsiCo Design and Innovation
Global eSports Festival for Eidetic Marketing
Exhibition for Planning Department of HKSAR Government
Events for Kaohsiung City Government
TV Show for HOWS Creation Ltd
Event Organization Space for Hong Kong Trade Development Council
Festival for WWS (BEIJING) CULTURAL PROPAGATION CO.,LTD
Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.
Quick sign-up. Instant access. Elevate your reporting now.
Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.
Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.
Create Your Journalist Account